Paid Media Executive

You will be responsible for managing paid search campaigns across Google Ads and Facebook Ads platforms. This includes planning, executing, and optimizing campaigns to meet performance metrics such as CTR, CPC, CPA, and ROI. You will conduct detailed keyword research using tools like Google Keyword Planner, SEMrush, and Ahrefs. Furthermore, you will prepare performance reports and dashboards using Excel/Google Sheets, analyze campaign data for insights and growth opportunities, and collaborate with design, content, and strategy teams to enhance ad creatives and landing pages. It is essential to stay updated with industry trends and best practices in PPC advertising. Key Responsibilities: - Plan, execute, and optimize paid search campaigns on Google Ads and Facebook Ads. - Conduct detailed keyword research using tools like Google Keyword Planner, SEMrush, and Ahrefs. - Monitor campaign performance metrics (CTR, CPC, CPA, ROI) and make data-driven decisions. - Prepare regular performance reports and dashboards using Excel/Google Sheets. - Analyze campaign data to identify trends, insights, and growth opportunities. - Collaborate with design, content, and strategy teams to improve ad creatives and landing pages. - Stay updated with industry trends, algorithm changes, and best practices in PPC advertising. Qualifications: - 13 years of experience managing paid campaigns on Google and Meta platforms. - Strong working knowledge of Excel/Google Sheets (pivot tables, VLOOKUP, formulas). - Familiarity with keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.). - Excellent analytical and problem-solving skills. - Ability to manage multiple campaigns and meet deadlines. - Google Ads and/or Meta Blueprint certifications are a plus. Please note that the company, Tractor Junction, is India's premier digital marketplace dedicated to farmers, founded in 2018. Their vision is to revolutionize the rural auto ecosystem by empowering rural communities with enhanced auto solutions for sustainable growth and prosperity. Tractor Junction offers comprehensive services including buying, selling, financing, ensuring, servicing, and providing warranties for both new and used tractors and farm equipment. The mission of Tractor Junction is rooted in transforming the rural auto ecosystem through digitization for a more connected and efficient future for agriculture in India. Working Days: 5.5 (2nd/4th Saturdays are off) Shift: 9:30 a.m. to 6 p.m. Location: Noida Sector-9,