3.0 - 7.0 years

0 Lacs

karnataka

On-site

As the Digital Media Manager, you will be responsible for managing all digital media accounts including Google, Facebook, and other platforms. Your key responsibilities will include overseeing the internal media team, driving sales through digital channels, and increasing traffic to the company's website, app, and social media profiles. Staying up-to-date with industry trends is crucial in this role, as you will be expected to be a subject matter expert on digital media and performance marketing. Working closely with the management team, you will be involved in developing strategies for digital advertising campaigns and activations. You will be in charge of setting campaign objectives, negotiating plans with vendors, managing campaign development, implementation, optimization, and execution. It will be your responsibility to ensure that all media plans are executed in accordance with industry best practices and are continuously monitored and optimized for performance. Proficiency in campaign management is essential, as you will be handling large monthly budgets to achieve predetermined targets in terms of CPA, ROI, A/S, and micro-conversion optimization. Having a good understanding of multi-touch attribution, algorithmic models, and marketing analytics will be beneficial for this role. Furthermore, you will need to develop a deep understanding of customer behaviors, segmentation, and profiling to identify new sources of customer acquisition and profit through innovative strategies and emerging channels. Your role will also involve developing strategies to meet new user acquisition goals, CPA targets, and geo-targeted objectives. In addition, you will be responsible for identifying opportunities for new tactics, improving ROI, forecasting investment returns, and troubleshooting and ensuring the quality of campaigns before and after launch. Regular tracking, analysis, and reporting of key performance indicators (KPIs) will also be part of your responsibilities to drive continuous improvement and success in digital media campaigns.,

Posted 2 days ago

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Digital Analytics Technical Specialist (f/m/d) TRKKN

2.0 - 6.0 years

0 Lacs

karnataka

On-site

At TRKKN, you will be part of a dynamic team that thrives on the challenge of elevating our client's data-driven businesses. As a premier European Google partner specializing in Google Cloud & Google Marketing Platform, we drive innovation in digital marketing solutions. Working in a diverse and international environment alongside 240+ Trakkies from over 25 nationalities and proficient in 20+ languages, you will experience unparalleled growth opportunities in the ever-evolving digital landscape. Your role will involve implementing and managing digital analytics and media tags in web environments, translating solution design documentation into technical implementation requirements, and ensuring the quality assurance of data collection across browsers and apps. By prioritizing timely task delivery and supporting large-scale digital analytics implementations, you will contribute to the continuous improvement and optimization of data flows. Additionally, you will collaborate with various technology stacks such as Google, Adobe, Facebook, and Salesforce to develop data connections and troubleshoot data quality issues. To excel in this position, you should have a minimum of 2 years of experience in a technical role within digital analytics, ad operations, programmatic, or martech. Proficiency in front-end web development languages like JavaScript, jQuery, HTML, CSS, and React is essential. Strong communication skills and the ability to adapt to a rapidly changing environment are crucial. Expertise in digital privacy standards, knowledge of Google Analytics, and experience with tag management platforms are highly desirable. At TRKKN, we offer competitive compensation, knowledge-sharing opportunities, personal development plans, leadership training, and a hybrid work model. We value your contribution and provide an environment that fosters continuous growth and success for both you and the company. If you are ready to embark on a rewarding journey with us, we invite you to explore the exciting opportunities that await you at TRKKN!,

Posted 1 month ago

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