5 Traffic Generation Jobs

Securden has set up a robust demand generation engine that is scaling effectively. We are currently seeking a Product Marketing Manager (Content Marketing) with the opportunity for advancement to a leadership role. Your main responsibilities will include taking charge of content marketing activities, such as creating content for the website, landing pages, and demo/explainer videos. You will conduct market research, competitive analysis, product benchmarking, and create user manuals, tutorials, GUI text, among other tasks. Additionally, you will focus on enhancing the product onboarding experience, measuring product usage, conducting customer interviews for case studies, and collaborating with demand generation teams to generate traffic and leads. Tracking and improving conversions, as well as planning and executing campaigns, are also key aspects of this role. The ideal candidate for this position possesses 5-10 years of experience in software product marketing, excellent writing skills, and a passion for creating various types of technical content with a strong technical understanding. You should be an avid reader who enjoys conducting in-depth research before crafting content, an active social media user capable of creating engaging posts, and someone who closely monitors competitors" activities and stays updated on cybersecurity and digital marketing trends. A data-oriented individual who constantly evaluates campaign performance and suggests improvements, a creative thinker who enjoys customer interaction, and a team player who collaborates effectively with various departments are qualities we are looking for. You should have good presentation skills, a keen eye for perfection, and a willingness to learn digital marketing concepts. Most importantly, you should thrive in a startup environment and embrace the dynamic and unpredictable nature of such work settings. This position is based in Chennai. If you are interested in this opportunity, please send your profile to careers@securden.com.,

As a content marketer, you will be responsible for researching trends in your field and developing digital content strategies across various online platforms. Your focus will be on understanding your audience and creating engaging blog posts, emails, and social media content that drive traffic, engagement, and ultimately, sales and brand promotion. Utilizing online tools to identify audience questions and repurposing popular content will be key aspects of your role. Collaboration with design and writing teams to ensure high-quality content production, development of editorial calendars, delegation of tasks, and adherence to deadlines will be part of your daily tasks. You will also be creating email campaigns for users who engage with gated content or opt-in to mailing lists. Monitoring and measuring marketing results to guide future campaigns, implementing SEO best practices, and understanding the best platforms for different types of content will also be essential. To qualify for this role, you should hold a Bachelor's degree in marketing or a related field, possess excellent written and verbal communication skills, and have 3-5 years of experience in web content production. Specific knowledge of various online channels such as blogs, SlideShare, Facebook, Twitter, etc., and experience in creating effective Calls-to-Action (CTAs) based on visitor lifecycle stages are required. If you are an analytical thinker with an audience-first mindset and meet these requirements, we encourage you to apply for this exciting opportunity.,

As the Digital Media Manager, you will be responsible for managing all digital media accounts including Google, Facebook, and other platforms. Your key responsibilities will include overseeing the internal media team, driving sales through digital channels, and increasing traffic to the company's website, app, and social media profiles. Staying up-to-date with industry trends is crucial in this role, as you will be expected to be a subject matter expert on digital media and performance marketing. Working closely with the management team, you will be involved in developing strategies for digital advertising campaigns and activations. You will be in charge of setting campaign objectives, negotiating plans with vendors, managing campaign development, implementation, optimization, and execution. It will be your responsibility to ensure that all media plans are executed in accordance with industry best practices and are continuously monitored and optimized for performance. Proficiency in campaign management is essential, as you will be handling large monthly budgets to achieve predetermined targets in terms of CPA, ROI, A/S, and micro-conversion optimization. Having a good understanding of multi-touch attribution, algorithmic models, and marketing analytics will be beneficial for this role. Furthermore, you will need to develop a deep understanding of customer behaviors, segmentation, and profiling to identify new sources of customer acquisition and profit through innovative strategies and emerging channels. Your role will also involve developing strategies to meet new user acquisition goals, CPA targets, and geo-targeted objectives. In addition, you will be responsible for identifying opportunities for new tactics, improving ROI, forecasting investment returns, and troubleshooting and ensuring the quality of campaigns before and after launch. Regular tracking, analysis, and reporting of key performance indicators (KPIs) will also be part of your responsibilities to drive continuous improvement and success in digital media campaigns.,

As a Network Test Engineer at our company, you will play a vital role in ensuring the quality and performance of our network products. Your responsibilities will include testing and validating network performance, security, and functionality to meet the highest standards. You should have a solid understanding of application-level protocols such as TCP/IP, QUIC, SSL, as well as experience with traffic generation tools. Your role will involve designing and executing test cases for DPI testing, analyzing and troubleshooting protocols, conducting performance testing, and developing automated testing frameworks. Collaboration with development, QA, and product teams is key to defining testing requirements, troubleshooting issues, and providing feedback on performance. It is essential to create and maintain detailed documentation of test plans, test cases, and reports to ensure comprehensive coverage and efficient testing processes. In terms of technical skills, you should have a strong knowledge of TCP/IP, QUIC, SSL/TLS protocols, familiarity with network architecture, and experience with traffic generation tools like Spirent and Ixia. Proficiency in using packet analysis tools for troubleshooting is also required. Soft skills such as excellent analytical and problem-solving abilities, strong communication skills, and the capacity to work effectively in a team-oriented environment are necessary for success in this role. Relevant certifications such as CCNA, CCNP, or other networking certifications would be considered a plus. If you are a skilled Network Test Engineer looking to contribute to a dynamic team and ensure the quality of network products, we encourage you to apply for this position.,

As a Category & Catalogue Manager at our growing team based out of Gurgaon, you will be responsible for leading the end-to-end catalogue content creation process. This includes developing detailed product attributes, supporting pricing workstreams, managing photoshoots, and collaborating closely with internal catalogue and marketing teams. Your role will involve continuously enhancing catalogue elements such as images, descriptions, and categorization based on customer insights to improve conversion rates. You will also develop and execute strategies to effectively showcase products, ensuring accurate feature and price information across all platforms using in-house tools. Additionally, you will be tasked with validating all catalogue tasks thoroughly before they go live to maintain high accuracy and relevance. Presenting performance metrics related to catalogue quality will also be a key aspect of your role. In terms of customer experience and navigation, you will own the customer journey within the category. Your focus will be on enhancing product discoverability, simplifying navigation, and facilitating decision-making for customers. By identifying key decision-making parameters and ensuring that the catalogue meets these standards for clarity and detail, you will contribute to an improved customer experience. Collaboration with stakeholders to ensure seamless execution and alignment with category goals will also be part of your responsibilities. Driving organic traffic and optimizing conversions will be another crucial aspect of your role. Working in partnership with the Marketing team, you will target relevant audiences to boost conversions within the category. Leveraging platform capabilities, you will design and implement plans to enhance category visibility and engagement. By optimizing product callouts, visuals, and promotional offers, you will strive to improve customer interaction with the catalogue. In terms of technical and cross-functional collaboration, you will proactively troubleshoot and resolve catalogue issues, liaising with central teams as necessary. Providing training and guidance to colleagues to maintain high standards across the category team will also be expected from you. To be successful in this role, you should have 2-3 years of experience in category/catalogue management, preferably within e-commerce or retail. Strong organizational skills, attention to detail, and an excellent understanding of product presentation, photography, and content creation are essential. You should also be able to interpret customer insights and translate them into actionable catalogue strategies. Experience with MS Excel, familiarity with analytics tools, and traffic-driving tactics is required. Strong problem-solving skills and experience with cross-functional collaboration will also be advantageous for this position.,