Adobe analytics - Consultant/Manager

Job Summary

Roles & Responsibilities

• Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks.
• Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints.
• Manage processes for capturing, storing, using, and tracking online activity data from multiple channels.
• Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results.
• Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers.
• Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients.
• Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies.
• Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions.
• Work with technology teams to orchestrate and implement integrations, including API-based integrations.
• Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders and projects with strong project management skills.
• Drive business development efforts and thought leadership in the digital marketing platform space.

Professional & Technical Skills

• Must Have Skills: Proficiency in marketing fundamentals, digital marketing, web analytics, and customer analytics.
• Strong knowledge of website/app and marketing analytics tools like Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase.
• Hands-on experience in delivering and executing technical/functional design solutions.
• Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio.
• Knowledge of marketing analytics concepts, including customer segmentation, attribution modelling, and campaign optimization.

Additional Information

• Proven working experience (8+ years) in developing and executing data-driven marketing, web, and customer analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
• Strong understanding of collaboration between web/app analytics and other marketing, advertising, and personalization technologies.
• Preferred but not mandatory: Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API).
• At least 4-5 years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience
• Good consulting, techno-functional and project management experience is preferred.
• Excellent oral and written communication skills