Marketing Account Manager

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About the Role:

We are looking for a Marketing Executive to join our fast-paced team and work across B2B, B2C, D2C, and SaaS brands. This is a holistic marketing role where you’ll gain exposure to strategy, execution, performance optimization, and client communication. You will work on data-driven campaigns across digital platforms and learn how to translate business objectives into measurable marketing outcomes.

Key Responsibilities

1. Strategy & Planning

• Assist in creating end-to-end digital marketing strategies across multiple platforms (Meta, Google, LinkedIn, etc.)
• Understand client goals, industry trends, and business KPIs to craft effective marketing plans
• Support campaign budgeting, channel allocation, and performance forecasting

2. Campaign Execution & Optimization

• Execute multi-channel marketing campaigns including performance marketing, content marketing, SEO, email, and social media
• Track and optimize campaigns regularly to maximize ROI, CTR, CPL, and CAC
• Coordinate with design, content, and tech teams to ensure smooth execution

3. Marketing Tools & Analytics

• Hands-on usage of tools like:
• CRMs: Kylas, HubSpot, Zoho, etc.
• Ad Platforms: Google Ads, Meta Ads, LinkedIn Ads, Amazon, Flipkart
• Analytics: Google Analytics, Search Console, Data Studio
• Automation: AI tools, marketing automation, email workflows
• Analyze data and KPIs to identify growth opportunities and prepare actionable insight

4. Client & Internal Collaboration

• Participate in client discussions to understand objectives and present campaign performance
• Work closely with internal teams to ensure project delivery timelines and quality
• Escalate blockers proactively and drive end-to-end ownership of allocated tasks

Required Skills & Competencies Core Skills

• Strong understanding of digital marketing fundamentals and the 7Ps of marketing
• Basic to intermediate knowledge of:
• SEO & SEM
• Social media marketing
• Performance marketing metrics (CPL, CTR, CAC, ROAS, ROI)
• Content planning & campaign execution
• Basic knowledge of CRM systems and their role in driving sales and marketing automation Behavioral Skills
• High attention to detail and result-oriented mindset
• Strong communication and collaboration skills
• Proactive, accountable, and willing to take ownership
• Open to learning AI-driven marketing tools and evolving market trends
• Team Collaboration, good interpersonal and communication skills

Eligibility

• Experience: 2–4 years for freshers or early-career professionals
• Education: Bachelor’s or Master’s degree in Marketing, Business, or related fields
• Certifications (Preferred but not mandatory): Google Ads, Meta Blueprint, HubSpot CRM, SEO certifications

Why Join Us

• Opportunity to work on end-to-end marketing instead of siloed channel execution
• Exposure to 100+ clients across diverse industries and geographies
• Learn how to use AI-driven marketing frameworks and tech-enabled growth strategies
• Build expertise in modern marketing stacks, CRMs, automation, and campaign optimization