31 Market Positioning Jobs - Page 2

Role Purpose Managing Consultants are expected to sell and manage the delivery of complex consulting propositions within their area of expertise, driving measurable value for clients. They will also be responsible for leading development of consulting solutions and providing support to practice growth and development. This role is engaged in developing strong client relationships and managing large engagements, accounts (single/multiple) or designing and leading large and complex consulting programs for customers. The role may have managerial responsibilities in leading a team of consultants and managing quality and internal compliance in business operations The Managing Consultant must achieve high personal billability. Do Consulting Execution Achieves utilisation target,. An Ambassador for Wipro tenets and values Account focused and effective as a leader in the business. Program Manager or equivalent and manages teams of consultants/work streams/projects/programs Client focused and tenacious in approach to solving client issues and achieving clients objectives. Demonstrates the experience of a well rounded consultant. Flexible in approach and ability to coordinate resources with expertise in various areas Responsible for budgets and assuring quality of deliverables Seen as a trusted advisor to senior clients and secures great feedback from client executives and sponsors Decisive and directive delivery focus with a can do attitude, demonstrates both hard and soft skills Coaches, mentors and motivates team and client staff, builds trust and confidence through focus on quality and delivery Business development Ensures high levels of individual and team utilization in line with the levels expected as part of the goal setting process. Manages a personal sales pipeline to support revenue targets (personal and practice) Manages a revenue target as agreed with manager. Sells laterally and vertically to a number of clients. Regularly identifies leads and converts them into opportunities and proposals Has an effective network of client contacts at executive buying level. Leads sales activities and meetings Leads marketing and prospecting activities to populate the sales funnel Closes new projects and/or project extensions with minimal partner support Proactively seeks opportunities to develop revenue in existing and new areas Drives proposal creation and presales activities for the engagement/new accounts by leveraging Wipros global footprint and end to end consulting capability Thought Leadership Recognised as an industry thought leader and ensures thought leadership is shared with GCG/Wipro is one of the various channels. Leads assignment team thought leadership Ensures case studies and track records are utilized across Wipro in sales efforts. Presents Wipro thought leadership at external industry forums and sales campaigns and demonstrates the monetization of own thought leadership through pipeline building Contribution to Practice/Wipro Continually delivers all Wipro admin in a timely manner (timesheets, appraisals expenses, etc.,) Demonstrable contribution to internal initiatives Holds people accountable for leveraging IP and knowledge assets from the central knowledge repository of Wipro and GCG and promotes reuse Ensures engagement teams effectively contribute tools, methods and assets, information sources and IP to the knowledge management platform. Works to develop and improve practice policies, procedures, frameworks, etc., Creates reusable IP/assets and makes self visible as a thought leader. Manages line team career development through use of internal processes-training performance assessments, etc. Monitors and helps curtail talent attrition Demands engagement with other consulting and delivery teams to both enhance collaboration and help design and deliver tailored client solutions with desired impact Highly visible in the consulting community resulting from sharing industry trends, developing solutions, applying innovation, authoring published content Display Strategic Objectives Parameter Description Measure (Select relevant measures/ modify measures after speaking to your Manager) Deliver growth in consulting revenues Achieve business performance for direct consulting against relevant quarterly/annual targets Improve quality of consulting by increasing strategic advisory and transformation projects, deal value and billing rates Lead end-to-end sales cycle for select accounts/pursuits and pipeline of opportunities Lead and deliver strategic advisory/transformation consulting engagements with ownership of client expectation management, quality control and delivery assurance, issue management, client insight and value capture, work planning and execution, and effective client communications % Revenue Achievement (actual vs. target) % of Personal Utilisation Achievement (against target) % Consulting business outside CIOs office No. of strategic advisory and transformation engagements led/delivered No. of referenceable clients, testimonials Average CSAT across projects Generate Impact For Wipro by growing the client relationship profile, providing leadership to end-to-end transformation / delivery solutions Generate impact on larger Wipro business through GCG deals and engagements Value of downstream Revenue/Confirmed Impact generated Grow market positioning Grow market positioning for Consulting and Wipro through breadth of client relationships, insight and thought leadership of our clients strategic themes, Digital leadership and marketing Represent Wipro in internal / external industry forums that create value Elevate Wipro positioning in existing accounts through thought leadership and leading clients strategic transformations Lead the development of thought leadership/insight for the practice to support business growth Eminence and thought leadership on Solution Innovation demonstrated through content, citations and testimonials Number of white papers authored, evidence of assets like Repeatable IP, Frameworks & Methods authored/contributed Number of senior level thought leadership sessions/roadshows with clients and industry forums delivered from the front Provide consulting leadership to accounts Generating growth and integration across the consulting services, growing client relationship profile and supporting the achievement of the Wipro-wide account objectives Develop senior level relationships beyond CIO organisation and open new streams of business in target accounts Work with GCP/CCP/GCG Account Lead/Account teams to grow consulting service portfolio, ensuring integration of propositions and collaboration across GCG Number of credible relationships built outside of CIO in client organizations Number & $ value of integrated consulting deals supported

Market Research and Analysis; Brand Manager should conduct in depth Market Research using various analytical tools to generate consumer insights Example outputs: - Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends - Competitor and customer insights analysis - Analysing the success of marketing campaigns and creating reports - Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits - Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities - Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives - Brand Strategy and Communication; Brand Manager sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables Example outputs: - Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of brands - Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term - Contribute to annual brand planning process - Plan, implement, and execute successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising) - Planning and execution of all communications and media actions on all channels, including online and social media - Assisting with product development, pricing and new product launches as well as developing new business opportunities - Creating and managing promotional collateral to establish and maintain product branding - Supervising advertising, product design and other forms of marketing to maintain consistency in branding - Define and manage the brand communication strategy using a variety of media - Branding and Customer Outreach ; Brand Manager is the brand champion and expert while ensuring brand integrity in all respects Example outputs: - Own the development and messaging of the brand narrative; create, execute, and manage marketing programs and campaigns - Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles - Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs - Represents the company and provides support as needed at various trade shows and conventions - Plans and executes events and promotions within fan communities - Co-ordinating the launch programme to external customers as well as employees - Organising events such as product launches, exhibitions and photo shoots - Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers - Collaboration and Budgetary Controls- Brand Manager should collaborate with necessary stakeholders and exercise full controls with respect to brand budgets

Role Purpose Senior Consultants are able to leverage their experience to deliver discrete projects with minimal supervision. They demonstrate clear understanding of the clients business issues, detailing and tailoring consulting solutions to generate maximum value through idea generation and engagement experience. The Senior Consultant must achieve high personal billability. Do Consulting Execution An ambassador for the Wipro tenets and values, secures great feedback from multiple clients Consulting project Manager or equivalent coordinates teams of consultants, responsible for assuring quality of deliverables Flexible in approach, ability to coordinate resource with expertise in various areas Decisive and directive delivery focus with a can do attitude, demonstrates both hard and soft skills Coaches, mentors and motivates team and client staff, build trust and confidence through focus on quality and delivery Effective at engaging with clients, extracting information, e.g., developing facilitation and communication skills Responsible for ensuring project administration is up to date e.g., SoW, tagging, etc., Business development Ensures high levels of individual utilisation achievement in line with the levels expected as part of the goal setting process Consistently agrees personal extensions with client Demonstrates developing network of relationships with clients and provides required intelligence/insights to solve clients business problems Builds relationships with client peers and provides required intelligence/insights to solve clients business problems Leads smaller scale meetings with sales teams, leads proposal development to a high standard working with sales teams as appropriate Anchors market research activities in chosen area of work Consistently plays a major role in opportunity identification, raising potential pursuits to practice leadership team, helping them proactively in pursuits Thought Leadership Develops insight into chosen industry and technology trends, ensures they are shared with the wider practice/GCG in one of the various channels Contributes to team thought leadership Ensures a track record is written up of own assignment and, where appropriate, ensures it is written up as a case study Contribution to Practice/Wipro Continually delivers all Wipro admin in a timely manner (timesheets, appraisals expenses, etc.,) Demonstrates contribution to internal initiatives Suggest ways to improve an engagement through leverage of tools, methods assets, information sources , IP available within the knowledge management platform Organises the contribution of IP and knowledge assets to the central repository of Wipro and GCG and promotes reuse Engages with other consulting and delivery teams to enhance collaboration and growth and is part of the Wipro 'Communities' activities Proposes new service offerings/capabilities and demonstrates value through innovation and subject matter expertise Provides on/off site training, demos to existing staff as needed. Develops process assets and other reusable artefacts based on learnings from projects Routinely connects with SMEs to ensure delivery approach considers downstream requirements Proactively participates in and suggests ideas for practice development initiatives Actively shares knowledge and points of view within the team and within relevant communities of interest Deliver Strategic Objectives Parameter Description Measure (Select relevant measures/ modify measures after speaking to your Manager) Deliver growth in consulting revenues Support business performance for direct consulting against relevant quarterly/annual targets Improve quality of consulting by flawless delivery of transformation engagements % of Personal Utilisation Achievement (against target) No. of RFI/RFPs responses supported No. of transformation engagements delivered No. of referenceable clients, testimonials Average CSAT, PCSAT across projects Generate Impact Enable pull through business/ impact for Wipro through front end consulting engagements/ deal pursuit/client relationships Number and value of downstream opportunities identified for GCG and larger Wipro Grow market positioning Lead/ actively contribute to the development of thought leadership/offerings/assets for the practice to support business growth Eminence and thought leadership demonstrated through content, citations and testimonials Contributions to white papers/POVs/assets such as Repeatable IP, Frameworks & Methods Number of ideas generated and active contribution to the development of new consulting offerings/ solutions/assets Provide consulting leadership to accounts Generating growth and integration across the consulting services, growing client relationship profile and supporting the achievement of the Wipro-wide account objectives Support GCG Account Lead/Account team to grow consulting service portfolio Number & $ value of consulting deals in the account supported Grow the consulting talent Grow skills and capabilities to deliver consulting engagements in new industries, business themes, frameworks, technologies Self Development - Min 32 hrs on training in a year. Combination of online and classroom on new industries, new business themes, new technologies, new frameworks, etc. Build the consulting community Individual contribution to People Development and Collaboration Effectiveness Distinct participation in and demonstration of: Collaboration across GCG - through the contribution to cross-practice offerings, sharing of best practices/industrial/technological expertise, consulting community initiatives Knowledge Management - Number of Assets owned and contributed to Consulting Central Mandatory Skills: Downstream Energy.

Primary Skills Key Roles & Responsibilities: Build and update various kinds of pricing models for new opportunities, scope extension and renewals of existing contracts. Develop P&L and cash flow statements for deals by incorporating the appropriate accounting, legal and other relevant inputs. Support Commercial Leads in developing winning pricing strategy, selecting optimal pricing mechanism, and constructing client business case models. Liaise, mobilize, and manage key stakeholders such as sales, solutions, transition, finance, legal, delivery during proposals to obtain necessary information and solution agreement. Support Commercial Leads to obtain necessary and timely approvals to meet corporate guidelines and stringent timelines. Take ownership of the financial numbers and ensure commercial approach and pricing strategy are in tandem with sales pitch, solution and client ask. Experience in BPO / IT services pricing. Experience in managing pricing processes that involve cross-functional partners. Experience in developing financial models using multiple data sources. Experience in performing competitive analysis to understand market positioning. Experience in developing PowerPoint presentations to present business cases to a senior management audience. Experience in working with various levels of an organization including leadership, peers, and junior team members Short Description Qualifications: 6+ years of experience in a similar Finance/Pricing roles MBA in Finance, M.Com, B.Com / BBM, CA, CFA. Skills: Strong organizational skills, attention to detail, and ability to effectively manage projects supporting multiple business partners. Strong inter-personal and communication skills including enthusiasm, entrepreneurial spirit, resilience, and a collaborative mindset. Excellent analytical skills Advanced MS Excel spreadsheet skills Ability to work independently, take the initiative and have a high level of ownership. Ability to work under pressure with tight deadlines.

Company Name: Dealshare Job Title: Brand Marketing Manager/ Assistant Director Location: Gurgaon Department: Marketing Reports To: Head of Marketing / Chief Marketing Officer (CMO) Experience Required: 7- 10 years (with a proven track record of building and scaling a brand) Job Overview: We are looking for a strategic and experienced Brand Marketing Manager who has a strong track record of building and growing successful brands. The ideal candidate has previously led the development and execution of brand strategies that drive awareness, engagement, and loyalty. This role requires a creative thinker with deep experience in brand storytelling, campaign execution, and market positioning. Youll be responsible for elevating our brand presence across channels and ensuring a consistent and compelling brand experience. Key Responsibilities: Brand Strategy Development: Define and implement a clear and consistent brand strategy including positioning, messaging, and tone of voice. Brand Leadership: Leverage your past experience of building and scaling a brand to enhance our brand presence and perception in the market. Campaign Planning & Execution: Lead the development and execution of 360 marketing campaigns (digital, offline, PR, events) aligned with business goals. Market & Customer Insights: Conduct research and gather insights to understand target audiences, market trends, and brand performance. Creative Oversight: Guide creative teams and agencies in producing assets that align with brand guidelines and effectively tell our brand story. Cross-Functional Collaboration: Partner with teams across product, sales, and HR to ensure brand consistency and support business objectives. Brand Health Monitoring: Track brand awareness, perception, and campaign effectiveness through analytics and reporting tools. Required Skills & Experience: 7 - 10 years of relevant experience in brand marketing Proven experience in successfully building and growing a brand Strong understanding of branding, positioning, messaging, and storytelling Experience managing brand campaigns and working with creative and media agencies Excellent communication and leadership skills Strong analytical mindset with experience in brand metrics and KPIs Experience across both traditional and digital media channels Preferred Qualifications: Bachelor’s or Master’s degree in Marketing, Branding, Business, or related field Experience in consumer-facing industries like D2C, tech, retail, FMCG, or healthcare Comfortable in a fast-paced, high-growth environment (startup or scale-up experience is a plus) What We Offer: An opportunity to lead brand marketing for a growing organization A collaborative, creative, and fast-moving work environment Competitive salary and benefits Opportunities for career growth and learning

About the Role We are seeking a Technical/Product Marketing Manager with deep knowledge of RegTech / FinTech products and strong technical acumen. This role bridges product, marketing, and sales by translating complex product capabilities into clear, compelling value propositions for financial institutions, compliance officers, and technical buyers. Key Responsibilities Product Positioning & Messaging Develop and refine product messaging that resonates with decision-makers in banks, MSBs, EMIs, and PSPs. Create technical marketing content (whitepapers, solution briefs, product videos, explainer decks, ROI calculators). Translate compliance and technical features into customer-centric benefits. Sales Enablement Collaborate with Sales to develop battle cards, demo scripts, and objection-handling tools. Support sales pitches with technical insights and product use cases. Train internal teams on product capabilities and market positioning. Go-to-Market Strategy Partner with Product and Marketing to define launch plans for new features/modules. Create segmented campaigns targeting compliance teams, CTOs, risk officers, and operations heads. Conduct competitor and industry analysis to inform positioning. Technical Content & Thought Leadership Author and manage technical blogs, compliance explainers, solution guides, and product comparisons. Represent the company at industry events, webinars, and customer meetings. Customer and Market Insights Collaborate with Customer Success and Product to capture user feedback and turn it into marketing insights. Stay updated on changing regulations (e.g., FATF, FINTRAC, MAS, GDPR) and how they impact product marketing. Requirements 5-8 years in B2B marketing, with at least 3 in a FinTech/RegTech or SaaS environment. Strong understanding of AML, KYC, fraud monitoring, or compliance software products. Ability to understand and explain technical product architecture, API/SDK integrations, and modular offerings. Exceptional communication and storytelling skills. Experience creating high-impact marketing assets for technical and compliance audiences. Experience with tools like HubSpot, Salesforce, Figma, and basic understanding of analytics tools. Preferred Prior experience marketing to compliance or risk management personas. Understanding of cloud-native architectures (e.g., AWS, microservices, serverless). Knowledge of financial regulations in key markets (Canada, Singapore, India, UK, EU).