Vice President, Digital Marketing & Media (B2B)

As the Vice President of Digital Marketing & Media (B2B) at Zensciences Digital, your primary responsibility will be to lead the development, expansion, and execution of a high-growth digital marketing business within Zensciences. You will work closely with the Founding Partners to realize the vision of driving measurable growth and customer engagement for forward-thinking B2B brands through a comprehensive approach encompassing performance marketing, social media, SEO, ABM, CRM, content, and analytics. Your role will involve: 1. **Business Ownership & Revenue Growth**: Taking full P&L ownership of Zensciences Digital, delivering revenue while maintaining profitability benchmarks, and formulating pricing models and monetization strategies across service lines. 2. **Strategy & Innovation**: Defining and executing the 2-3 year strategic roadmap, innovating service offerings, and benchmarking against global agency standards to ensure a competitive edge. 3. **Client Growth & Success**: Nurturing CXO relationships with key clients, driving upsells and cross-sell opportunities, and ensuring high CSAT, retention, and advocacy metrics. 4. **Team Leadership & Capability Building**: Leading a dynamic team of 30-60 professionals across various functions, designing organizational structure, recruiting key talents, and fostering a culture of creativity, accountability, and experimentation. 5. **Operational Excellence**: Establishing delivery SLAs, governance routines, and quality benchmarks, and collaborating with operations and HR to scale infrastructure, processes, and training. 6. **Thought Leadership & Market Positioning**: Representing Zen Digital externally through events, publications, and speaking engagements, and promoting digital transformation across Zensciences verticals. **Ideal Candidate Profile**: - 15-20 years of experience in digital marketing or B2B consulting. - Demonstrated P&L or business unit leadership experience with a minimum business size of INR 100 Cr and a team of 100 digital experts. - Profound expertise in SEO, performance, ABM, and content-led funnels. - Proven track record in team building, operational scaling, and client growth. - Strong executive presence with established CXO relationships. This challenging yet rewarding role is based in Bangalore, offering the opportunity to drive innovation, growth, and success in the dynamic landscape of digital marketing and media.,