Head – Marketing Advisory (IT Services)

Key Responsibilities

• Strategic Leadership & AdvisoryLead and develop the marketing advisory function for B2B and technology-driven clients, ensuring best-in-class strategic insights and execution.
• Advise clients on the entire marketing lifecycle—from market research, brand strategy, positioning, content, and demand generation to marketing execution.
• Stay ahead of market trends, competitive landscapes, and emerging technologies to provide forward-thinking recommendations to clients.
• Client Engagement & ConsultingPartner with CXOs, CMOs, and senior marketing leaders of global enterprises and high-growth startups to shape their marketing strategy.
• Drive brand positioning, messaging frameworks, and go-to-market strategies that align with business goals and customer needs.
• Consult on digital transformation in marketing, helping clients optimize their marketing technology stack, data strategy, and customer engagement.
• Team Leadership & GrowthBuild, mentor, and lead a team of marketing strategists, consultants, and analysts to deliver high-quality advisory services.
• Foster a culture of collaboration, innovation, and continuous learning within the team.
• Ensure efficient resource allocation and project execution to drive impact and client success.
• Revenue Growth & Business Development
• Own and drive revenue targets for the marketing advisory practice, ensuring business growth and profitability.
• Support business development efforts, including pitching to prospective clients, crafting proposals, and identifying new growth opportunities.
• Collaborate with internal stakeholders across creative, digital, content, and analytics teams to deliver holistic marketing solutions.
  

Key Qualifications & Experience

• 10-15 years of experience in B2B marketing, consulting, or advisory roles, preferably in a marketing agency, consulting firm, or enterprise marketing team.
• Proven track record in brand strategy, positioning, and GTM execution for technology-driven businesses.
• Experience in leading and managing teams, with a strong ability to mentor and drive performance.
• Strong understanding of B2B buyer journeys, digital marketing, demand generation, and marketing analytics.
• Ability to engage with senior stakeholders (CXOs, CMOs, and business leaders) and influence decision-making.
• Experience in revenue ownership and scaling business functions is a plus.