Vice President, Digital Marketing & Media (B2B)

Role Title:

Business Unit:

Reporting To:

About Zensciences Digital(ZED)

Zensciences Digital is the dedicated digital marketing arm of Zensciences, built to drive measurable growth and customer engagement for forward-thinking B2B brands. With a unified approach that spans performance marketing, social media, SEO, ABM, CRM, content, and analytics, Zen Digital helps global enterprises navigate complexity and scale effectively across the digital landscape. Backed by a multidisciplinary team and deep martech expertise, the unit delivers full-funnel marketing solutions powered by creativity, data, and technology — with client success at its core.

Role Purpose

The role is a leadership role in which the candidate is responsible for building, scaling, and delivering on the vision of a high-growth digital marketing business within Zensciences. The role demands a founder’s mindset, strong business acumen, and the ability to lead cross-functional teams to achieve growth and profitability.

Key Responsibilities

1. Business Ownership & Revenue Growth

• Full P&L ownership of Zensciences Digital
• Deliver revenue with profitability benchmarks
• Develop pricing models and monetization strategies across service lines

2. Strategy & Innovation

• Define and execute the 2–3 year strategic roadmap
• Innovate service offerings: productized solutions, tech-enabled services, AI interventions
• Benchmark against global agency standards to maintain competitive edge

3. Client Growth & Success

• Anchor CXO relationships with marquee clients
• Drive upsells and cross-sell opportunities across accounts
• Ensure high CSAT, retention, and advocacy metrics

4. Team Leadership & Capability Building

• Lead a growing team of 30–60 across content, media, SEO, CRM, analytics
• Define org design, hire key talent, and run a strong performance management cadence
• Foster a culture of creativity, accountability, and experimentation

5. Operational Excellence

• Establish delivery SLAs, governance routines (MBRs/QBRs), and quality benchmarks
• Partner with operations and HR to scale infrastructure, processes, and training

6. Thought Leadership & Market Positioning

• Represent Zen Digital externally through events, publications, and speaking engagements
• Drive internal evangelism for digital transformation across Zensciences’ verticals

Ideal Candidate Profile

• 15–20 years of experience in digital marketing or B2B consulting
• Proven P&L or business unit leadership experience having managed a business of minimum INR100 Cr and a team of 100 digital experts
• Deep understanding of SEO, performance, ABM, and content-led funnels
• Track record of team building, scaling operations, and client growth
• Strong executive presence and CXO relationships

Location: Bangalore