Vice President, Digital Marketing

The role of Vice President, Digital Marketing (B2B Social & Brand Media) at Zensciences Digital involves leading a high-growth digital marketing business within Zensciences. Zensciences Digital is the digital marketing arm of Zensciences dedicated to driving measurable growth and customer engagement for B2B brands. The role requires a candidate with a founder's mindset, strong business acumen, and the ability to lead cross-functional teams effectively. As the Vice President, your key responsibilities will include: 1. Business Ownership & Revenue Growth: - Full P&L ownership of Zensciences Digital - Delivering revenue with profitability benchmarks - Developing pricing models and monetization strategies across service lines 2. Strategy & Innovation: - Defining and executing the 2-3 year strategic roadmap - Innovating service offerings such as productized solutions, tech-enabled services, and AI interventions - Benchmarking against global agency standards to maintain a competitive edge 3. Client Growth & Success: - Anchoring CXO relationships with marquee clients - Driving upsells and cross-sell opportunities across accounts - Ensuring high CSAT, retention, and advocacy metrics 4. Team Leadership & Capability Building: - Leading a growing team of 30-60 professionals across various functions - Defining organizational design, hiring key talent, and implementing strong performance management practices - Fostering a culture of creativity, accountability, and experimentation 5. Operational Excellence: - Establishing delivery SLAs, governance routines (MBRs/QBRs), and quality benchmarks - Partnering with operations and HR to scale infrastructure, processes, and training 6. Thought Leadership & Market Positioning: - Representing Zen Digital externally through events, publications, and speaking engagements - Driving internal evangelism for digital transformation across Zensciences verticals The ideal candidate for this role should have 15-20 years of experience in digital marketing or B2B consulting, with proven P&L or business unit leadership experience managing a business of minimum INR 100 Cr and a team of 100 digital experts. Additionally, the candidate should possess a deep understanding of Social Media, SEO, ABM, and content-led funnels, a track record of team building, scaling operations, and client growth, as well as a strong executive presence and CXO relationships. Location for this role is Bangalore.,