155 Martech Jobs

Role Overview: As the Digital Media Lead at Lenovo, you will be responsible for developing and executing Lenovos digital media strategy across various platforms. Your role will involve driving performance-driven campaigns for both Consumer and Commercial business segments, ensuring consistent brand messaging, and optimizing media investments for maximum ROI. Key Responsibilities: - Develop and lead regional digital media strategy aligned with marketing and business objectives - Oversee end-to-end media planning and buying processes, optimizing budgets and ensuring brand safety and compliance - Drive results through performance media campaigns, monitor KPIs, and use analytics for decision-making - Identify and implement technology enhancements to drive engagement and leads - Lead cross-functional teams to plan and execute integrated campaigns, ensuring brand consistency - Manage relationships with media agencies, DSPs, and platform partners, evaluating performance and negotiating contracts - Oversee campaign reporting, insights, and dashboards, collaborating with analytics teams for tracking ROI - Build and manage a high-performing digital media team, collaborating with internal stakeholders - Define social media strategy and planning, collaborate with agencies for engaging content - Monitor online reputation, collaborate for response management, and provide regular analysis - Manage and optimize the marketing technology stack for data-driven, personalized campaigns Qualifications Required: - 10-12 years of hands-on digital marketing experience with technical knowledge - Experience in B2C & B2B industries, omni-channel media, and campaign execution - Strong tech/digital skills including SEO, SEM, MarTech stacks, and CDP integration - Excellent communication, influencing, and stakeholder management skills Please note that Lenovo follows strict policies and legal compliance for the recruitment process. Interviews may be conducted via audio, video, or in-person. Verify job offers through the official Lenovo careers page or contact IndiaTA@lenovo.com to protect yourself from recruitment fraud.,

PwC AC India is hiring for professionals with Adobe product management experience(excluding the creative suite)- AEM exposure, driving the projects and navigating way forward with stakeholders as well as able to suggest integrations Good communication skills Adobe Target will be preferred Content publishing experience The Digital Marketing & Sales Experience team develops network strategy for pwc.com, drives the innovation and investment roadmap technology for PwCs MarTech stack. The Digital Product Senior Associate supports network users needs and business stakeholders to enhance the digital product offering. Acting as a subject matter expert on platform best practices, this role will support the Product Team to co-ordinate & plan releases by working the IT Team to implement the roadmap. Key Skills: Understanding of Adobe AEM (or similar) and experience of managing multiple websites via a shared environment; Working within the agile development process including requirements gathering, user stories, backlog planning, testing and deployment; Identifying product requirements and future enhancements by working with stakeholders to support & develop product deliverables; Navigating complex problems and stakeholders, evaluating and prioritizing needs and creating actionable recommendations; Identifying opportunities to create best-in-class capabilities by leveraging stakeholder feedback and team knowledge/expertise in order to connect company strengths with available resources; Following Model Agile principles by maintaining a groomed backlog and providing prioritization for backlog; Leveraging data and tools to understand user behaviour and making actionable recommendations for pwc.com/global. Utilizing tools such as Crownpeak and Lighthouse, along with collaborating with vendors and internal teams, to troubleshoot and resolve global website technical issues promptly; Conducting routine global website audits to ensure content accuracy, consistency, and compliance with organizational standards and branding guidelines; Providing Quality Assurance support by testing website functionalities, identifying defects, and coordinating with developers for timely resolution; Trafficking request tickets for website content updates: managing workflow of assignments to content development vendor, ensuring accuracy, specificity and completeness of requests. Providing ad-hoc support to the team by assisting with tasks, such as website testing, data gathering, back-up when team bandwidth is at capacity, removing outdated or expired content. Shift time: 2-11pm IST

Role Overview: As a Solution and Commercial Architect at Capgemini, you will be responsible for designing and implementing comprehensive marketing solutions that meet the needs of clients. You will collaborate with cross-functional teams to ensure successful delivery of marketing services proposals and commercial strategies. Your expertise in marketing service domain, mar-tech, and commercial aspects will be crucial for driving business growth and improving the win rate of competitive deals. Key Responsibilities: - Solution Design: Develop end-to-end marketing solutions aligning with client requirements and business objectives. This includes understanding requirements, designing solutions, identifying technical solutions (including AI solutions), and pricing models. - Commercial Strategy: Collaborate with sales and business development teams to create compelling commercial proposals and pricing strategies, with a good understanding of annuity business models and pricing strategies. - Client Engagement: Engage with clients to understand their needs, present solutions, and ensure successful deal closure. - Cross-Functional Collaboration: Work closely with product teams, business units, commercials, transition, and partners to ensure seamless integration and delivery of solutions. - Market Analysis: Stay updated on industry trends, emerging technologies, and competitive landscape to inform solution design and commercial strategies. - Documentation: Create and maintain comprehensive documentation for solutions, technical specifications, and user guides specific to Capgemini methodology. Qualifications Required: - Prior experience in solution design and commercial architecture within the marketing services domain. - Strong knowledge of mar-tech, AI solutions, and pricing strategies. - Excellent communication and collaboration skills to engage with clients and cross-functional teams effectively. (Note: Additional details about Capgemini as a global business and technology transformation partner have been omitted for brevity.),

This role focuses on New Age Marketing with traditional Marketing. This role looks to leverage the Power of Digital to connect better it Target Audience. The idea is to use Digital and AI Ideas to Communicate better, Communicate effectively and drive ROI. The end goal is to drive volumes through Digital Initiatives. This is not just restricted to Marketing and Communication aspect.This is not a Traditional Marketing role, It is more of a MarTech Role. The Future of Marketing. Lead Generation through Centrally Driven Marketing Initiatives. Digital, Social Media, 3rd Party Lead Generation Management and Drive sales through Digital Initiatives Leveraging Digital Initiatives to drive Lead flow to Dealerships. Monitor Leads generated to ensure End to end Tracking and Conversions. Drive Initiatives that focus on Conversion as the Main Matrix Use New Age Digital tech, like visualising Apps, Leverage Data driven insights to tackle Business Challenges. Would be responsible for Enquiry and Lead Parameters of the Sales Funnel through Digital Initiatives. Coordinate with Agencies like the Advt Agency, Digital Marketing Agencies, Lead generating Agencies, App Developers and others who help execution of tasks centrally. Develop new vendors and negotiate cost for innovative Digital marketing ideas. Be the single Point contact to Leverage Digital during New Launches, Product Promotions and Reaching out to the TG. Monitor progress of campaigns using various metrics and submit reports of performance. Focus on Performance Marketing, Creating Digital Cohorts, Leverage Geo / Hyper local marketing. Whatsapp Marketing, Chat Bot Marketing, Omni Channel Marketing, Engagement through the life circle journey digitally.

Hiring! WORK FROM HOME - NIGHT SHIFT Solution Consultant - SAAS Sales/Business Development B2B SAAS, MarTech or SalesTech but product based company Should be able to prepare pitch decks for clients Should have handled RFPs and RFIs APPLY

1. Job Description: Marketing Executive / Senior Marketing Executive Position: Marketing Executive Location: Mumbai (HQ) Employment Type: Full-time About the Role We are looking for a dynamic and creative Marketing Executive to join our growing team. This role is ideal for someone eager to learn, experiment, and contribute to impactful marketing initiatives. You will gain hands-on exposure to digital campaigns, social media, events, and Martech platforms while collaborating with multiple stakeholders. Its a chance to sharpen your skills, expand your creativity, and build a solid foundation for a long-term career in marketing. Key Responsibilities Develop and manage marketing campaigns across digital platforms. Create engaging, well-written content for social media, websites, blogs, and other channels. Support planning and execution of ATL/BTL campaigns and brand events. Manage and grow brand presence across social media platforms (Facebook, Instagram, LinkedIn, etc.). Collaborate with teams and external partners for stakeholder management. Utilize Martech tools (Zoho, Clevertap, HubSpot, etc.) for campaign execution and tracking. Monitor and analyze campaign performance metrics and prepare reports. Conduct market research to identify trends, opportunities, and competitor activities. What Youll Gain Hands-on exposure to digital marketing, events, and campaign management. Experience working with Martech tools and analytics platforms. Opportunities to learn stakeholder engagement and cross-team collaboration. A platform to sharpen your creativity and grow into senior roles. Required Skills & Qualifications 1–6 years of experience in digital marketing or related roles. Excellent English writing and communication skills (mandatory). Strong understanding of social media management and paid advertising. Exposure to ATL/BTL campaigns, events, and Martech tools is a plus. Proactive, creative, and results-oriented mindset. Strong organizational and time-management skills. people above 4+ years experience should have a team handling experience Preferred Qualifications Bachelor’s degree in Marketing, Communications, or related field.

Summary: The Marketing Technology (Martech) Technical Architect is responsible for providing technical leadership during HCL Unica software implementations, upgrades and workshops. The Architect will facilitate solution definition, design and implementation. The Architect will technically supervise the installation, upgrade, configuration, integration and performance tuning across the HCL Unica Suite: Campaign, Interact, Contact Optimization, Plan, Journey, Deliver & Link. Knowledge and experience with the supporting third-party components including web application layer, database and operating systems is required. Cloud Native experience across Helm Charts, Docker Containers and Kubernetes Clusters, as well as Cloud Hosted databases and knowledge of OpenShift is a plus. This position requires the ability to work independently, take accountability for solution services and delivery, and function as a team member with both colleagues and clients. Experience: Qualified candidates should have 8-15 years of experience and a demonstrated track record in solution design, integration, technical configuration, installation and trouble-shooting of Marketing Automation Frameworks like Unica, Adobe, Braze, Salesforce, etc.. The role requires a 4-year university degree. Responsibilities: Qualified candidates are responsible for implementation of the HCL Unica Suite, including: Campaign, Interact, Contact Optimization, Plan, Journey, Deliver & Link: 1. Lead Unica services customer engagements providing solutions, specifically facilitating client-facing activities related to requirements and design for solution definition, proposal and client acceptance. 2. Document, present and gain client acceptance of proposed Unica marketing solutions (e.g., requirements documentation, design/architecture documents and associated diagrams). 3. Perform and/or support product configuration, unit, system, acceptance and performance testing. 4. Perform and/or support product configuration asset migration across installations, including production deployment and go-live. 5. Provide guidance and enablement to client technical staff in the maintenance and configuration of the Unica products, as well as supporting architecture components (e.g., WebSphere/Web Logic/Tomcat, JBoss, databases and file systems,) and associated environmental maintenance activities (e.g., backup and recovery). 6. Design integrations between Unica products and third-party applications. 7. Installation, architectural design, performance/scalability, and hardware sizing for Unica product installations and upgrades to address requirements relative 3-tier architectures, network, security, high availability, web/application server clustering, virtualized environments, database connectivity. 8. Perform product installations and upgrades, including self-sufficiency in installation and configuration of WebLogic, WebSphere, Tomcat and/or JBoss 9. Lead and/or direct client staff in relational database creation, table, view and index creation, SQL script development, execution and query performance tuning for DB2, Oracle, MS SQL Server, MariaDB, PostgreSQL and/or HCL OneDB. Qualified candidates can configure SQL clients for access to all of the above primary relational databases. Preferred candidates also must be experienced in the above in Big Data platforms, including Hadoop, Teradata and Netezza and/or Cloud Hosted databases like Snowflake, Google BigQuery, Redshift and/or Actian Avalanche 10. Perform initial system administration activities in Microsoft Windows, RedHat Linux, AIX operating systems, including system monitoring and configuration utilities, as well as associated batch or shell scripting and execution techniques. 11. Apply common data modeling, design, and documentation techniques (e.g., Entity Relationship Diagrams (ERDs), data dictionaries, Visio diagram views). 12. Perform Java API program design, development, unit test and execution. 13. Candidates with Interact experience (real-time inbound) also implement integrations utilizing SOAP, Java, REST-like APIs, including design of message sequence diagrams between calling systems and Interact. 14. Cloud Native experience Helm Charts, Docker Containers and Kubernetes Clusters as well as Cloud Platform: GCP, AWS, Azure and OpenShift is a plus 15. Experience installing Kafka and Kafka integrations is a plus 16. OpenShift experience 17. Build intellectual capital to be used as accelerators for solution delivery, and enablement. 18. Assist with product and services sales opportunities.

Role Overview: As bp transitions to an integrated energy company, they are setting up a business and technology centre (BTC) in Pune, India to enhance customer experience and drive innovation. The BTC will be a core part of the Customers & Products business, collaborating with colleagues across functions at bp. This is an exciting time to join bp and the Customers & Products BTC! Key Responsibilities: - Act as a senior source of expertise for data privacy, providing specialist advice to collaborators, identifying areas of risk, and implementing controls. - Work with the Central Data Privacy Office and Central Data Office to conduct risk reviews and update C&P's log of strategic data privacy risks. - Collaborate with business units to identify and address areas open to data privacy risk, implementing cross-functional solutions. - Develop privacy/legal knowledge and digital capabilities, run training sessions, and act as a go-to contact point for privacy queries. - Serve as an accountable Data Privacy Manager for business units without a dedicated DPM, supporting activities like Data Mapping and Privacy Impact Assessments. - Collaborate with C&P Marketing Hub, C&P Data Privacy Managers, and Central Data Office to develop global solutions for leading Data Privacy risk within local markets. Qualification Required: - Strong understanding of Data Privacy principles and Product Ownership. - Awareness of domestic and global privacy laws, regulations, and standards, with experience in digital technologies for data privacy risk management. - Passion for promoting customer trust in digital products/services and understanding of Ad-Tech/Mar-Tech ecosystem. - Experience in handling data protection rights requests and complaints, as well as communicating effectively with partners at all levels. - 12-15 years of experience in Data Privacy and/or Risk Management. Additional Details: This role is based within the C&P Central Data Office, offering the opportunity to work globally with partners from Business, Legal, Ethics & Compliance, and Technology to handle strategic data initiatives and improve Data Privacy knowledge. Legal Disclaimer: Please note that employment may be contingent upon adherence to local policy, which may include pre-placement screenings and background checks.,

As the Head of Digital Marketing for a large hospital system in India, your primary responsibility will be to lead the digital marketing efforts to enhance patient engagement, marketing automation, and consumer-centric digital transformation throughout the organization. Your focus will be on utilizing digital channels effectively to increase patient acquisition, optimize conversion funnels, and elevate the overall customer experience. Key Responsibilities: - Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring robust funnel conversion. - Enhance patient experience by implementing data-driven engagement strategies across the website, mobile app, and contact center. - Develop and execute performance marketing strategies across paid, owned, and earned media. - Integrate website, app, and omnichannel engagement to create best-in-class customer journeys. In your role, you will also be responsible for: - Managing the marketing automation ecosystem, utilizing SFMC (Salesforce Marketing Cloud) for targeted patient engagement. - Optimizing lead generation, customer segmentation, and personalized digital interactions. - Implementing analytics frameworks to measure and enhance digital campaign performance. Furthermore, you will lead innovation and transformation initiatives such as shared services and ERM-driven admissions automation. Collaborating cross-functionally with PRM, Contact Centre, and Clinical teams will be crucial to align digital initiatives with organizational goals. Requirements: - Post Graduate degree in Business, Marketing, Digital Strategy, or a related field. - 15+ years of experience in digital transformation, martech, and performance-driven digital strategy at scale. - Hospital background preferred but not mandatory. Experience in managing digital transformation in large organizations is essential. Skills and Capabilities: Functional: - Ability to define and implement a long-term digital roadmap aligned with business objectives. - Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention. - Strong project management skills to deliver high-impact digital initiatives on time and within budget. Behavioural: - Quick adaptation to industry trends and driving continuous improvement in digital strategies. - Strong communication and collaboration skills to align digital initiatives across multiple teams. - Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions. Join us in this exciting opportunity to drive digital innovation and transformation in the healthcare industry!,

Business Development Executives & Managers (MarTech / CPaaS / Marketplace) ResultBull About ResultBull AI-driven email & multichannel performance marketing. We help SMBs and enterprises turn conversations into conversions with AI, data science, email, WhatsApp, SMS, and push journeys. Locations & Work Mode Delhi NCR (HQ) Work From Office (Full-time) Compensation: Fixed salary + high incentives (accelerators; uncapped for top performers). Outside Delhi NCR Remote / Work From Home (Chennai, Mumbai, Pune, Ahmedabad & other cities) Compensation: Commission-only (best-in-class slabs + bonuses on targets). Choose the track that fits you: stable fixed + variable in Delhi NCR (WFO) or high-earning commission-only from your city (WFH).Why join us Sell a measurable growth platformAI workflows, value calculators, and vertical playbooks. Modern GTM: discovery ? demo ? ROI case ? activation in days, not months. Rapid progression: own a city or vertical in months. Who thrives here MBA / IT-Sales / B2B SaaS pros who can run discovery, demos, ROI storytelling, and multi-threaded closes. Marketplace BD folks (seller acquisition, subscriptions, lead packages) who build predictable city pipelines . CPaaS / WhatsApp Business API / automation sellers whove sold API-driven messaging or engagement platforms. What youll do Prospect & meet: Field + virtual meetings; pitch ResultBull, deliver crisp demos, handle objections, close registrations . Own the funnel: Build pipeline, schedule demos, convert sign-ups, and activate first campaigns within SLAs. Multi-channel outreach: Events, inside sales, WhatsApp/email sequences, content-led pitches. Account growth: Land-and-expand via referrals, upsells, cross-sell bundles, and partner/agency channels. Territory plans & reporting: Map accounts, weekly targets, accurate forecasts, activity + revenue reports. What youll bring 28+ yrs in B2B sales/BD (SaaS, IT services, ad/MarTech, CPaaS, or marketplaces). Demo-first seller: live walkthroughs, value calculators, ROI narratives. Hunter mindset: field-ready, disciplined follow-ups, KPI-driven. Stakeholder fluency: founders, marketing/growth, CRM/IT, procurement. Languages: Strong English + Hindi (Delhi NCR); local language a plus for remote cities. Basics: Laptop, smartphone, willingness to travel within your region. Role levels BD Executive: Outreach ? Demo ? Registration ? Activation with monthly targets. BD Manager: All of the above + team leadership, territory plans, reviews, partner/agency development. What youll get Delhi NCR (WFO): Competitive fixed + incentives (accelerators; uncapped). Outside Delhi NCR (WFH): Commission-only with top-tier slabs + milestone bonuses. Strong enablement: playbooks, demo assets, objection handling, vertical use-cases . Real exposure: AI-driven marketing workflows used by global teams. KPIs youll track Qualified meetings/week, demos held, registrations won Time-to-activation & first-campaign go-live Monthly billed revenue, retention & expansions Nice-to-have signals Sold subscriptions , API platforms , or marketplace plans with quarterly/annual targets Hands-on with email/WhatsApp journeys, segmentation, CRM pipelines, partner ecosystems Comfortable with modern CRMs, outreach tools, data-led territory planning Ready to be the catalyst for measurable growth Delhi NCR (WFO, Fixed + Incentive): Apply now. Outside Delhi NCR (WFH, Commission-only): Share your city and earliest start date. Show more Show less

As a Growth Explorer-in-Chief (Director- Sales & Partnerships) at AtTheRate.ai, the worlds first Omnichannel Marketing Operating System and a rapidly expanding AI Martech platform, your role will involve leading partnerships and business development conversations with agencies, enterprises, and ecosystem partners. You will be responsible for building and scaling strategic client relationships based on trust and driving revenue growth through SaaS sales, consulting, and co-creation with partners. Your ability to translate client challenges into AI-powered solutions that enhance marketing efficiency will be crucial. With 8-10 years of experience in Business Development, Partnerships, Strategy, or SaaS Sales, you should possess a strong understanding of digital marketing, data, media, or MarTech ecosystems. Previous experience in consulting, strategy, or scaling SaaS platforms would be advantageous. A growth mindset, a proactive approach, and empathy in building deep partnerships are qualities we value. Comfort in ambiguity is essential as we navigate uncharted territories in AI marketing. At AtTheRate.ai, you will have the opportunity to work on a groundbreaking AI platform that is revolutionizing marketing practices. You will be part of a dynamic team where your ideas directly influence the product and business. We foster a culture of continuous learning and collaboration, where vulnerability and experimentation are encouraged. Hybrid flexibility is embraced, allowing for a mix of office collaboration and focused work time. And yes, coffee is on us, whether in person or virtually. The position is open in Delhi NCR or Mumbai, with a hybrid work model that prioritizes both in-person and remote work to accommodate individual preferences and needs. If you are passionate about shaping the future of AI marketing, eager to be part of a transformative journey, and ready to embrace challenges with enthusiasm, we invite you to join us at AtTheRate.ai.,

About The Role Job Title - Marketing Automation B2C Senior Manager (Sprinklr) | The Strategy & Consulting Global Network Song Practice | Marketing Transformation Management Level :06 - Senior Manager Location:Delhi / Mumbai /Pune/ Bangalore / Gurgaon / Hyderabad Must have skills: Digital Marketing, B2C marketing, social marketing, Sprinklr Marketing Good to have skills: Customer Experience Management, digital Marketing and strategies, social media marketing, design and implement Campaign Management/MarTech/AdTech solutions Job Summary : The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Unlock the Power of Customer Experience with Sprinklr Marketing & MarTech Solutions Join our Strategy & Consulting GN-Song team, where we partner with leading global clients to transform customer engagement across sales, service, and marketing. As a Senior Manager, you will play a strategic role in designing, implementing, and optimizing Sprinklr Marketing solutions while driving broader MarTech and AdTech initiatives Roles & Responsibilities: Lead the implementation and optimization of Sprinklr Marketing, leveraging its AI-driven automation for campaign execution, content planning, and omnichannel engagement. Integrate Sprinklr Social Listening with marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Unica, and CDPs) to create data-enriched, sentiment-driven campaigns that enhance personalization and engagement. Utilize Sprinklrs AI-powered Social Listening to analyze consumer sentiment, monitor brand perception, and extract actionable insights, feeding them into marketing automation workflows for real-time campaign optimization. Assess marketing performance across email, social media, SEO/SEM, digital advertising, and web analytics, leveraging AI and predictive analytics to refine strategies. Develop and execute omnichannel campaign strategies, ensuring insights from social listening influence content creation, audience segmentation, and media spend allocation. Advise clients on MarTech/AdTech stack optimization, ensuring seamless integration between Sprinklrs Unified CXM platform and leading marketing automation tools for end-to-end campaign orchestration. Design AI-driven customer engagement frameworks, leveraging Sprinklrs (or other equivalent) real-time consumer insights to trigger contextual marketing actions across digital channels. Collaborate with cross-functional teams and ecosystem partners (technology providers, marketing agencies, and internal stakeholders) to drive scalable and insight-driven marketing solutions. Drive business development and thought leadership, shaping client proposals and identifying new opportunities that leverage Sprinklrs Social Listening and Marketing capabilities in conjunction with enterprise MarTech ecosystems. Professional & Technical Skills: - Must To Have Skills: Understanding MarTech/AdTech Platforms and integrations - Strong understanding of customer experience management and marketing automation - Cross functional collaboration - Campaign automation, content planning, Sprinklr marketing & Social Listening Additional Information: Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media listening, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Adobe analytics, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization About Our Company | Accenture Qualification Experience: Minimum 12 year(s) of experience is required Educational Qualification: Bachelor + MBA

About The Role Job Title - GN - SONG - MT - Marketing Automation - Manager Management Level: 7-Manager Location: Gurugram, DDC1 Must-have skills: Adobe Campaign Classic Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc. Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct marketing automation vendor assessment Conduct clients Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gather business requirements, designing process & solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization Drive business development efforts and thought leadership in the marketing automation space. Other Skills/Optional Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client. Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Preferable: Configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront. Collaborate with business and technical stakeholders to understand how a clients Workfront instance has been configured and provide post go live consulting to newly implemented customers. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Ability to use insights for campaign and strategy optimization. Good to have 3+ years Workfront/Jira experience Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc.. Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc. Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels Experience with A/B and multivariate experiments. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture Qualification Experience: 12-14Years Educational Qualification: Any Degree

About The Role Job Title - Marketing Automation B2C Senior Manager (Sprinklr) | The Strategy & Consulting Global Network Song Practice | Marketing Transformation Management Level :06 - Senior Manager Location:Delhi / Mumbai /Pune/ Bangalore / Gurgaon / Hyderabad Must have skills: Digital Marketing, B2C marketing, social marketing, Sprinklr Marketing Good to have skills: Customer Experience Management, digital Marketing and strategies, social media marketing, design and implement Campaign Management/MarTech/AdTech solutions Job Summary : The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Unlock the Power of Customer Experience with Sprinklr Marketing & MarTech Solutions Join our Strategy & Consulting GN-Song team, where we partner with leading global clients to transform customer engagement across sales, service, and marketing. As a Senior Manager, you will play a strategic role in designing, implementing, and optimizing Sprinklr Marketing solutions while driving broader MarTech and AdTech initiatives Roles & Responsibilities: Lead the implementation and optimization of Sprinklr Marketing, leveraging its AI-driven automation for campaign execution, content planning, and omnichannel engagement. Integrate Sprinklr Social Listening with marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Unica, and CDPs) to create data-enriched, sentiment-driven campaigns that enhance personalization and engagement. Utilize Sprinklrs AI-powered Social Listening to analyze consumer sentiment, monitor brand perception, and extract actionable insights, feeding them into marketing automation workflows for real-time campaign optimization. Assess marketing performance across email, social media, SEO/SEM, digital advertising, and web analytics, leveraging AI and predictive analytics to refine strategies. Develop and execute omnichannel campaign strategies, ensuring insights from social listening influence content creation, audience segmentation, and media spend allocation. Advise clients on MarTech/AdTech stack optimization, ensuring seamless integration between Sprinklrs Unified CXM platform and leading marketing automation tools for end-to-end campaign orchestration. Design AI-driven customer engagement frameworks, leveraging Sprinklrs (or other equivalent) real-time consumer insights to trigger contextual marketing actions across digital channels. Collaborate with cross-functional teams and ecosystem partners (technology providers, marketing agencies, and internal stakeholders) to drive scalable and insight-driven marketing solutions. Drive business development and thought leadership, shaping client proposals and identifying new opportunities that leverage Sprinklrs Social Listening and Marketing capabilities in conjunction with enterprise MarTech ecosystems. Professional & Technical Skills: - Must To Have Skills: Understanding MarTech/AdTech Platforms and integrations - Strong understanding of customer experience management and marketing automation - Cross functional collaboration - Campaign automation, content planning, Sprinklr marketing & Social Listening Additional Information: Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media listening, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Adobe analytics, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization About Our Company | Accenture Qualification Experience: Minimum 12 year(s) of experience is required Educational Qualification: Bachelor + MBA

About The Role Skill required: Marketing Operations - Hyper Text Markup Language (HTML) Designation: Web Developer Analyst Qualifications: Graduate - Diploma in Any Discipline Years of Experience: 3 to 5 years Language - Ability: English(International) - Advanced About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designSet of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages. What are we looking for? 3-4 years of experience in Graphic DesigningGood communication and interpersonal skillsAdobe Photoshop, Illustrator, InDesign all Adobe cloud suitesHands on knowledge in using tools like Google Web Design and FigmaPassion and enthusiasm for design, with a creative flairGraphic DesigningAccuracy and attention to detail when finalizing designsAbility to provide insights/recommendations to the client requirements/needs (SEO standards, Digital Marketing formats, etc.)Flexible with shifts Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsCandidate will be working closely together with our product owners and developers, understand their needs and translate them into UI/UX designWeb DesigningShould have worked on Responsive Websites, Micro-sitesExperience working on Social Media Creatives / DigitalShould have experience with thinking creative concepts & not just into executionGuides and assists team members for completing their tasks/projects Qualification Graduate - Diploma in Any Discipline

Role & responsibilities Execute and manage multi-channel campaigns (email, SMS, WhatsApp, push, in-app) Build automated journeys, lifecycle campaigns, and personalized engagement flows Design and optimize campaigns for both existing patient funnel and external funnels (new acquisition) Monitor campaign KPIs (open rates, CTRs, conversions) and share actionable insights Conduct A/B testing and continuously optimize campaigns to improve ROI Maintain accuracy and hygiene of customer data within Martech platforms Stay updated on Martech trends and recommend best practices for business growth Skills & Qualifications 1 to 3 years of hands-on experience in Martech platforms (Netcore, MoEngage, Clevertap, WebEngage, or similar) Strong understanding of campaign execution, customer segmentation, and lifecycle marketing Analytical skills with proficiency in Excel/Google Sheets, MS Powerpoint Ability to manage multiple campaigns with accuracy and attention to detail Strong communication and teamwork skills Healthcare industry experience is a plus (understanding patient lifecycle, healthcare marketing nuances) What You will Contribute Drive business growth by leveraging Martech across existing patient and external funnels Improve patient engagement and retention through well-executed journeys Provide data-backed insights that enhance campaign effectiveness and marketing ROI Ensure Martech platforms are fully utilized to maximize business outcomes

As a Program Manager at InfoAnalytica Consulting, you will be a part of a global marketing research and demand generation services company that values teamwork, transparency, and excellence. You will have the opportunity to work with Fortune 500 clients from various industries and collaborate with experts and leaders to deliver high-quality services. InfoAnalytica fosters an inclusive and diverse work environment that encourages growth and development. Your role will involve leading and managing client campaigns end to end, ensuring timely delivery of programs, revenue, and profitability targets. You will be responsible for gathering project requirements, developing workflows, assigning tasks to team members, and monitoring progress daily. Additionally, you will be expected to identify actionable insights from data, work with stakeholders to formulate effective strategies, and establish high standards for productivity and quality. To excel in this position, you should have a Bachelor's degree in business or related field with 5-7 years of experience in Martech, Digital Marketing, or similar industries. Hands-on experience in project execution, team management, and change management is essential. Strong communication, organizational, and leadership skills are required to effectively manage multiple programs and create a positive work culture. You should be a creative thinker with problem-solving abilities and a strong understanding of BI and project management tools. Join us at InfoAnalytica and be a part of a dynamic team that values innovation, collaboration, and delivering results. We offer a range of benefits including health coverage, training programs, and a supportive work environment that encourages personal and professional growth. If you are ready to take on new challenges and contribute to our success, we look forward to receiving your application.,

Job Title : CDP Consultant + Consultant + Strategy & Consulting Global Network Song Management Level : 09 - Consultant Location : Mumbai, Bangalore, Gurgaon, Hyderabad, Pune Must have skills : Customer Data Platform, Adobe Experience Platform, Digital Audience Management Good to have skills : Salesforce Marketing Cloud, Tealium Job Summary : As a Digital Marketing Platform Consultant, you will be responsible for designing, building, and implementing strategies to enhance business performance using Customer Data Platforms and other digital marketing tools. Your typical day will involve working with clients to solve customer-facing challenges in sales, service, and marketing, and developing solutions to meet those requirements. Roles & Responsibilities : Conduct assessment of clients current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization. Gather business requirements and strategize and build clients digital marketing data management program that delivers high-performance profiles for segmentation, personalization & activation across digital channels. Identify different data sources, approaches to enrich customer profiles/segments in CDP and define use cases across multiple channels/destinations. Design data cleaning, transformation, and integration approach from various data sources into CDP. Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation). Work as a BA or a functional consultant as part of CDP implementation. Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners to leverage various data management capabilities offered by these solutions. Understand and convey the impact of regulations like CCPA, GDPR and client’s own internal or industry regulation on data gathering and management. Guide towards privacy by design, consent management for customer profile activation across digital marketing channels. Understand and design integrations (including API-based/file-based integrations) between tools/platforms of different vendors/MarTech/AdTech components/data sources. Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best-in-class digital audience management capabilities for clients. Propose and conduct pilots as needed. Professional & Technical Skills : Must Have Skills: Proficiency in Customer Data Platform, Adobe Experience Platform, Digital Audience Management. Strong understanding of marketing processes, data management, data strategy, data integration, marketing & advertising technologies, and their integrations with other technologies. Experience in developing and maintaining digital marketing data management programs. Experience in debugging and troubleshooting digital marketing platforms. Experience in working with marketing technology solutions such as Salesforce Marketing Cloud, Tealium. Additional Information : The ideal candidate will possess a strong educational background in business administration or a related field, along with a proven track record of delivering impactful solutions using digital marketing platforms. This position is based at our Mumbai, Bangalore, Gurgaon, Hyderabad, or Pune office. Experience : Minimum 5 years of experience is required Educational Qualification : Master of Business Administration / Post Graduate Diploma in Management, Marketing platform Certifications such as Adobe Experience Platform, Salesforce Marketing Cloud, Tealium

Role Overview Seeking a hands-on marketing leader to build and scale a global B2B marketing engine. This role blends strategy and executiondriving digital demand generation, partner co-marketing, content leadership, and full-funnel growth across key international markets (Europe, North America, India). Role & responsibilities Positioning & Messaging Define and manage global value propositions and messaging across cloud, mobility, and logistics. Ensure consistent, differentiated storytelling across regions and product lines. Demand Generation & MarTech Lead digital-first demand gen campaigns (SEO/SEM, LinkedIn, webinars, video). Implement lead scoring, funnel management, and pipeline accountability. Introduce and manage MarTech tools (CRM, CDP, automation, analytics). Create sales enablement content and training resources. Partner & Ecosystem Marketing Develop co-marketing campaigns with strategic partners (e.g., cloud providers, ISVs). Launch scalable partner programs: enablement, reselling, loyalty. Promote ecosystem success stories through joint marketing efforts. Go-to-Market Alignment Collaborate with regional GTM teams to tailor marketing by customer segment. Run ABM for enterprise accounts; support product-led growth for SMB/ISVs. Support customer lifecycle and upsell campaigns. Deliver sales readiness assets: decks, animations, product sheets. Content & Thought Leadership Create engaging content: case studies, whitepapers, blogs, videos. Position leadership in key industry conversations and events. Lead pre- and post-event marketing strategies. Team & Capability Building Build and mentor a global marketing team. Promote a fast-paced, test-and-learn culture. Drive adoption of AI tools, automation, and modern MarTech. Qualifications MBA in Marketing, Business, or related field. 12+ years in B2B marketing leadership (SaaS, cloud, or platform preferred). Strong track record in digital demand gen, MarTech, and partner marketing. Experience balancing global strategy with local execution. Proven cross-functional leadership and stakeholder management.

We are seeking a motivated Data Analytics & Reporting Specialist to drive the reporting roadmap for our Marketing, Sales, and Customer Services teams at Control Risks. In this role, you will collaborate closely with stakeholders across various geographies, including business owners, analysts, and data engineers, to transform business requirements into effective Power BI solutions. Apart from creating dashboards, the emphasis will be on analyzing data trends, handling complex datasets, and providing actionable insights that directly impact decision-making processes. Your responsibilities will include developing technical documentation, designing data solutions, and enhancing existing reports while also creating new dashboards to meet the evolving needs of the business. As a Data Analytics & Reporting Specialist, you will: - Analyze large and complex datasets to identify actionable trends, opportunities, and risks. - Translate raw data into meaningful insights to drive strategic decision-making for marketing, sales, and customer service teams. - Collaborate with business stakeholders to understand reporting needs and suggest enhancements. In terms of dashboard development and management, you will: - Collaborate with Product Owners and stakeholders to gather requirements and create dashboards that align with business objectives. - Design visually appealing and interactive Power BI dashboards and reports to effectively communicate critical business data. - Maintain comprehensive documentation for data models, report development processes, and best practices. - Periodically optimize dashboard performance for swift data access and a user-friendly experience. - Work on optimizing Power BI reports and dashboards in collaboration with business leaders to meet reporting requirements and offer data-driven solutions. Regarding data modeling, you will: - Collaborate with the Data Architect to establish and maintain the common data model for Sales & Marketing. - Identify additional data sources to enhance CRM data. - Focus on query optimization and SSAS Cube Development to support Sales and Marketing Business Intelligence and Reporting requirements. - Develop Sales & Marketing consumption models to provide accurate reporting. Your role will also involve user support, including: - Delivering training sessions for end users to ensure effective dashboard utilization. - Providing support for data queries. - Collecting user feedback to enhance dashboard usability and data representation. - Collaborating with the business intelligence team and analysts to ensure alignment across reports. - Sharing best practices with team members. To excel in this role, you should have proficiency in Power BI, SQL Server, Microsoft D365, and data modeling. Additionally, a strong understanding of Marketing and Sales concepts, MarTech tools, and excellent communication and problem-solving skills are essential. Teamwork is also crucial as you will work collaboratively across departments.,

You will define and execute the AI product strategy in alignment with the objectives of our clients. Your responsibilities will include leading market research and competitive analysis to identify business opportunities, developing business cases for new AI-driven product initiatives, and translating complex AI/ML capabilities into intuitive product requirements and user stories. You will oversee testing and validation to ensure that AI features meet quality and performance standards and engage with customers and stakeholders to refine AI solutions based on feedback. Additionally, you will optimize user journeys by collaborating with marketing and sales for AI-driven engagement, drive AI personalization and automation by leveraging NLP, sentiment analysis, and recommendation engines, and establish AI analytics and reporting to track performance and continuously improve solutions. Preferred skills and expertise for this role include generative AI product strategy and prototyping, familiarity with AI/ML frameworks such as LLMs, RAG, NLP, and sentiment analysis, experience with prompt engineering and AI-powered recommendation engines, knowledge of AI product tools like Pendo, Figma/Adobe, Lucidchart, and others, proficiency in data-driven decision-making and user experience design principles, strong communication, presentation, and stakeholder management skills, a background in Telecom, MarTech, and/or STEM (preferred but not required), and a customer-centric and consultative mindset. This job requires a proactive individual who can effectively strategize and implement AI product initiatives to drive business growth and enhance user experience. If you are passionate about leveraging AI technologies to create innovative solutions and have the skills and expertise mentioned above, we encourage you to apply for this exciting opportunity.,

Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Assess clients data management & CDP capabilities; provide optimization recommendations. Gather business requirements & build high-performance digital data strategies. Identify data sources, enrich profiles, and define cross-channel use cases. Design data cleaning, transformation, and integration processes into CDP. Recommend improvements across the broader MarTech ecosystem. Collaborate with IT, compliance, agencies, and tech providers for solution delivery. Plan, implement, and integrate CDP solutions (e.g., Adobe Experience Platform). Ensure compliance with data privacy laws (GDPR, CCPA); guide consent management. Design API/file-based integrations across MarTech/AdTech tools. Stay updated with MarTech trends; conduct vendor engagement & pilots. Manage and grow a team of CDP specialists (hiring, training, allocation). Support business development, proposals, and thought leadership.

We are seeking a highly motivated and technically skilled Marketing Operations Professional to support and lead initiatives across citizen development, platform administration, and application governance. This role will play a critical part in enabling scalable, efficient, and compliant marketing technology solutions that empower both technical and non-technical users Here is how, through this exciting role, you will contribute to BMC's and your own success: Citizen Development Enablement: Partner with marketing stakeholders to support and scale low-code/no-code application development, ensuring alignment with business goals and IT standards. Platform Administration: Serve as a primary administrator for key marketing technologies and automation platforms (e.g., CRM, marketing automation, workflow tools), ensuring optimal configuration, access controls, and performance. Technical Leadership: Drive the design, development, and deployment of technical solutions to support marketing processes, integrating systems and automating workflows where appropriate. Database Governance: Help own the database quality and integrity within our databases, inclusive of governance of data quality and relevance through governance, automation, and maintenance. Governance & Compliance: Establish and enforce governance standards for citizen-developed tools and applications, including data integrity, documentation, version control, and security compliance. Training & Support: Educate marketing teams on platform capabilities and development best practices, acting as a bridge between business users and IT. Cross-functional Collaboration: Work closely with IT, data, legal, and compliance teams to ensure all developed solutions are robust, scalable, and meet organizational standards. To ensure you are set up for success, you will bring the following skillset & experience: Strong understanding of marketing operations, Martech stack, and digital campaign workflows. Proficiency in low-code/no-code platforms (e.g., Microsoft Power Platform, Salesforce, Workato, Zapier, etc.). Experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM systems. Technical aptitude in scripting, APIs, and systems integration. Knowledge of application lifecycle management, governance frameworks, and compliance practices. Excellent communication skills with the ability to explain complex technical concepts to non-technical stakeholders. Proven ability to manage multiple projects and priorities in a fast-paced environment. A hybrid professional with a marketing mindset and a technical toolkit. Youre equally comfortable talking campaign strategy or automating a process with a no-code tool. You enjoy empowering others through scalable solutions and take pride in building systems that are both effective and compliant.

Overview We are seeking a seasoned and strategic Delivery Lead with 14+ years of experience to lead the implementation and successful delivery of Real-Time Decisioning solutions across enterprise clients. This role is ideal for a leader who can manage large-scale programs, align cross-functional teams, and deliver intelligent, contextual customer engagement strategies using modern MarTech and decisioning platforms. Responsibilities Program & Delivery Management Lead end-to-end delivery of real-time decisioning programs across multiple workstreams and stakeholder groups. Own project planning, resource allocation, risk management, and client communication for timely and quality delivery. Oversee solution design, development, testing, and rollout phases, ensuring adherence to enterprise standards and best practices. Drive governance, compliance, and audit readiness in all deliverables. Stakeholder & Team Leadership Act as the primary point of contact for business sponsors, product owners, and leadership teams. Collaborate with cross-functional teams including business analysts, architects, developers, QA, and operations. Build and manage high-performing teams; provide mentoring, coaching, and performance management. Ensure ongoing stakeholder alignment, clear communication, and value realization. Functional & Technical Oversight Oversee solution implementation on leading Real-Time Decisioning platforms such as: Salesforce Marketing Cloud Personalization / Interaction Studio / Einstein Personalization CleverTap Ensure the solution enables real-time decisioning, next-best-action frameworks, customer segmentation, and personalization across channels. Ensure tight integration with CRM, CDP, campaign systems, and data layers. Agile & Delivery Excellence Promote Agile best practices, DevOps enablement, and continuous improvement across teams. Use tools like Jira, Confluence, and Azure DevOps to manage delivery pipelines and backlogs. Monitor KPIs, delivery metrics, and drive retrospectives to improve velocity and quality. Qualifications 14+ years of experience in IT/MarTech delivery, including 4+ years in real-time decisioning or personalization platforms. Proven track record of managing complex, multi-stream enterprise programs. Strong understanding of MarTech ecosystems, customer data platforms, personalization, and real-time marketing strategies. Experience in Agile/Hybrid delivery models with proficiency in Jira and delivery tools. Excellent leadership, communication, and stakeholder management skills. Hands-on or oversight experience with decisioning tools such as Salesforce Personalization, or CleverTap, etc. Familiarity with cloud platforms (AWS, Azure, GCP)

Position Overview : We are seeking a highly skilled and experienced Adobe Real-time Customer data platform (RTCDP) and Adobe Journey Optimizer (AJO) consultant to join our growing MarTech team. The ideal candidate will be responsible for support & maintenance, design, use case development, and implementation within the Adobe Experience Platformecosystem (RTCDP, AJO, CJA). Key elements of the role involve handling technical issues and ensuring our customers are set up for success. You will field questions, log and work on high priority issues, meet with Customers regularly, and manage escalations while working with the Clients team and Adobe Support team. The over-arching goal is to ensure that you can anticipate and avoid issues, identify and mitigate against risk. You will also be required to fully document all customer cases and customer problem interactions to ensure business growth and customer satisfaction. Key Responsibilities : Adobe RT-CDPPlatform Expertise: Serve as a platform expert withPOC or implementation experience in Adobe Experience Platform Real-Time CDP Hands-on experience configuring Adobe Experience Platform RTCDP, including creating schemas, ingesting data from a variety of sources, configuring identity resolution, profiling, segmentation, and connecting destinations for activation using RT-CDP. Experience withAEPdata ingestion, transformation, and activation is needed Expert knowledge of Data Architecture, ETL and AEP Data Schema. Strong understanding of data modelling principles and best practices within theAEPecosystem.Responsible for maintaining robust data pipelines. Proficient inAEPAPIs, Web SDKs, Mobile SDKs and integrations with other MarTech platforms (Adobe Journey Optimizer, Adobe Target, Customer Journey Analytics etc.). Troubleshoot and resolve data quality issues and performance bottlenecks. AJOPlatform Expertise: Design, buildand optimize custom journeys to support complex campaign logic and real-time personalization using Adobe Journey Optimizer. Strong understanding of AJO modules including but not limited to Campaigns & Journeys along with activities involved in it Events, Audience, Orchestration activities, Content Fragments, Channel configurations. Campaign development experience- Build and execute AJO Campaigns with relevant Target list (API based OR read segment or audience qualification) and using various communication channels like Email, SMS, Push notifications. Monitor campaign performance, run tests, and report on KPIs using AJO out of the box reports Strong understanding of the out of the box reports for AJOjourneyand Campaigns (24-Hrs and All-time reports), analyze the Campaign effectiveness/insights Technical issue resolution - Diagnose, troubleshoot, and resolve technical issues Project Management & Collaboration: Effectively communicate technical concepts to both technical and non-technical audiences. Collaborate with cross-functional teams (e.g. Martech, Marketing Operations, Adobe Support) to understand the issues and support fixing problems. Collaborate with team members and stakeholders to ensure successful project outcomes.Stay abreast of the latest advancements inAEPand related technologies. Continuously learn and expand your knowledge of data management, data science, and customer experience. Good to have: Adobe Experience Cloud tool certification (either Adobe RT-CDP, Adobe Journey Optimizer is a plus) Experience with Adobe Target, Customer Journey Analytics & Adobe launch is a plus Knowledge of Experience with Adobe Launch (Adobe Web SDK, Mobile SDK) is a plus. Experience with agile methodologies and project management is a plus. Knowledge of Web Technologies like HTML, and CSS would be a plus Good to have knowledge and understanding to develop and implement custom solutions within theAEPenvironment using Adobe REST APIs and scripting languages (e.g., JavaScript, Python) and other relevant tools for any required automation use-cases Key Skills & Qualifications : Bachelors degree in computer science, Engineering, or a related field (or equivalent experience). Overall IT Experience of 6+ years, with minimum 2+ years of hands-on development experience with AdobeJourney Optimizer(AJO) and Adobe RT-CDP Familiarity with Adobe Experience platform stacks (RTCDP, AJO, CJA), data integration processes, data privacy regulations (GDPR, CCPA) and best practices for managing customer data in AEP ecosystem. Proficiency in SQL and intermediate to advanced data analysis Experience with Adobe REST APIs to investigate and resolve data related issues Ability to systematically and effectively troubleshoot problems while ensuring customer satisfaction within stated service level goals Proven ability to diagnose and troubleshoot complex implementation issues.