40 Martech Jobs

Job Description About Teldrip: Teldrip is an advanced call tracking and Pay-Per-Call management platform designed to enhance lead management, call routing, and campaign performance. It enables Brokers, Advertisers, and Publishers to track, analyse, and optimize call-based marketing campaigns. We are looking for a dynamic Business Development Manager (BDM) with experience in SaaS sales, call tracking solutions, or the Pay-Per-Call industry to drive growth, acquire new clients, and expand our market reach. Location - Gurgaon, Haryana Key Responsibilities: Identify and target potential clients (Brokers, Advertisers, Publishers) in the Pay-Per-Call industry. Develop outbound sales strategies using LinkedIn, cold calling, and networking. Conduct product demos and explain Teldrips call tracking and routing features. Build and maintain long-term relationships with clients and partners. Understand customer pain points and position Teldrips solutions effectively. Handle negotiations, contract closures, and ensure client satisfaction. Stay updated on trends in call tracking, Pay-Per-Call marketing, and performance marketing. Analyze competitor products and identify unique selling points of Teldrip. Provide feedback to the product team for feature enhancements. Drive revenue growth through subscription sales, upselling, and partnerships. Meet and exceed monthly and quarterly sales targets. Collaborate with the marketing team to refine sales messaging and strategies. Required Skills & Experience: Industry Expertise 5+ years in B2B SaaS sales / Pay-Per-Call / Call tracking industry. Experience selling call tracking, lead generation, or MarTech platforms is a plus. Strong understanding of performance marketing, VoIP, and call attribution models. Sales & Business Development Proven track record of hunting & closing deals in a SaaS environment. Experience in solution-based selling, lead nurturing, and account management. Ability to develop customized proposals and pricing strategies. Soft Skills Excellent communication, negotiation, and presentation skills. Self-motivated, results-driven, and comfortable working in a fast-paced SaaS startup. Strong collaboration skills to work with cross-functional teams.

We are seeking a Head of Marketing who will play a critical role in positioning RevX as a leader in AdTech, crafting compelling product messaging, and driving demand generation efforts through content, events, and field marketing. This is a senior marketing leadership position that requires hands-on execution, strong cross-border project management, and collaboration with product, sales, and account teams. Product Marketing Translating complex AdTech solutions into compelling narratives. Content Strategy Creating impactful thought leadership, case studies, and educational material. Field Marketing Events Driving brand visibility through industry conferences, roadshows, and webinars. Cross-Functional Project Management Coordinating global marketing campaigns across multiple teams and geographies. Key Responsibilities: Product Marketing Positioning Develop product messaging and value propositions that clearly differentiate RevX from competitors. Create sales enablement materials, including pitch decks, battle cards, and one-pagers. Work with the Product team to translate technical features into customer-centric benefits. Launch new product features with well-structured go-to-market strategies. Content Marketing Thought Leadership Build a content roadmap aligned with business objectives, covering blogs, whitepapers, case studies, and industry reports. Develop SEO-driven content to improve organic visibility and inbound lead generation. Oversee social media strategy to enhance brand presence across LinkedIn, Twitter, and industry forums. Collaborate with internal experts to position RevX as a thought leader in App Retargeting Programmatic Growth. Field Marketing Events Plan and execute industry conferences, networking events, and roadshows in key global markets. Manage webinars and virtual events to educate clients on programmatic best practices. Partner with trade organizations and publishers to enhance brand credibility and sponsorship opportunities. Track and analyze event ROI to refine future engagement strategies. Demand Generation ABM (Account-Based Marketing) Align with the Sales team to run targeted campaigns that drive pipeline growth. Execute multi-channel lead generation strategies using content, paid media, and partnerships. Optimize email marketing and CRM-driven outreach to nurture high-value prospects. Measure MQL-to-SQL conversion rates to refine marketing tactics. Cross-Border Project Management Work across global teams (Product, Sales, Customer Success) to ensure marketing alignment. Manage external agencies, designers, and freelancers to scale content and creative production. Oversee budget allocation and marketing ROI tracking. Adapt strategies to regional market dynamics (APAC, EMEA, North America). Required Skills Experience(Must): 5-8 years of experience in B2B Marketing, ideally in AdTech, MarTech, or SaaS. Strong product marketing skillsability to simplify technical concepts. Experience in content marketing, event execution, and sales enablement. Excellent cross-functional collaboration & project management skills. Hands-on experience with HubSpot, Google Analytics, LinkedIn Ads, and webinar platforms. Ability to manage multiple projects across different time zones and cultures. Exceptional storytelling and copywriting skills for both technical and commercial audiences. Bonus Points for: Prior experience in Demand-Side Platforms (DSPs), AdTech, or Performance Marketing. Understanding of programmatic advertising, retargeting, and mobile marketing trends Strong network in SEA digital marketing & advertiser communities. Experience working with paid media, ABM, and CRM automation tools . What We Offer: A high-impact role in a fast-growing AdTech company. Autonomy to shape RevX’s brand and thought leadership strategy. Cross-border collaboration with a global, remote-friendly team. Exposure to cutting-edge programmatic marketing technologies.

We're looking for a B2B marketing manager to join Appnexts Marketing team and lead our Newton marketing initiatives. If you are passionate about marketing, excel in creative thinking, and execute marketing programs flawlessly while supporting sales and product teams, your place is with us! Primary Responsibilities: Plan and execute comprehensive marketing strategies that align with the company's goals and objectives in various regions. Develop and implement short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation. Develop compelling collateral and sales tools for our offering Plan and deliver highly effective marketing programs to support business needs, such as digital marketing and lead-gen campaigns, social media campaigns, events, and trade shows Measure and analyze the effectiveness of the marketing activities Monitor market trends, customer needs, and competitor activities to drive marketing initiatives. Work closely with the RD and product teams and gain a deep understanding of the products. Collaborate with Corporate marketing teams and other business units. Required Skills: At least 2-5 years of experience in a marketing role in the AdTech/MarTech/SAAS industry Strategic thinker with the ability to build and execute an entire marketing plan Fluent in English with excellent written and verbal communication skills Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines Creative thinker with a keen eye for details Action-oriented, with a proactive approach and strong project management skills Up-to-date with the latest trends and best practices in digital marketing and measurement BA/BS degree

About iSOCRATES Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution(TM). iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them. iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. About MADTECH.AI MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers. At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether youre a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before. MADTECH.AI unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI. Job Description: We are currently seeking an experienced Manager, Data Science, to lead our growing Data Science team. The role involves overseeing the development and implementation of advanced data science techniques to improve media campaigns and enhance our AI-powered solutions. The manager will collaborate with cross-functional teams, providing leadership in analyzing and defining audience, campaign, and media trading data. Key Responsibilities: 1) Team Leadership & Management: Lead and mentor a team of data scientists, providing guidance in the design, development, and implementation of innovative data solutions. Foster a collaborative and high-performance team culture, ensuring the team is aligned with business goals and technical objectives. 2) Advanced Analytics & Data Science Expertise: Drive the application of statistical, econometric, and Big Data methods to define business requirements, design analytics solutions, and optimize economic outcomes. Utilize advanced modeling techniques, including propensity modeling, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Bayesian statistics to enhance campaign effectiveness. 3) Generative AI & NLP Leadership: Lead the implementation and development of Generative AI(GenAI), Large Language Models(LLM), and Natural Language Processing (NLP) techniques for data modeling and predictive analysis. Ensure the integration of AI-driven technologies to improve data science capabilities and results. 4) Data Architecture & Management: Architect and manage data systems, integrating data from diverse sources, ensuring the optimization of audience, pricing, and contextual data for ad-tech applications. Oversee the management and utilization of DSPs, SSPs, DMPs, and other critical systems in the ad-tech ecosystem. 5) Cross-Functional Collaboration: Work closely with teams from Product, System Development, Yield, Operations, Finance, Sales, and Business Development to ensure seamless data quality and predictive outcomes across campaigns. Design and deliver actionable insights and reporting tools for both internal and external business partners. 6) Predictive Modeling & Optimization: Lead the development of predictive models to optimize media campaigns, focusing on revenue, audience behavior, bid actions, and ad inventory optimization. Analyze campaign performance and provide data-driven recommendations for optimization across multiple media channels, including websites, mobile apps, and social media. 7) Data Collection & Quality Assurance: Oversee the collection, management, and quality assurance of data, ensuring high standards and efficient systems for in-depth analysis and reporting. Lead the development of tools and methodologies for complex data analysis, model development, and visualization to support business objectives. Qualifications & Skills: Masters or Ph.D. in Statistics, Engineering, Science, or Business, with a strong foundation in mathematics and statistics. 10 to 15 years of experience in data science, predictive analytics, and digital analytics, with at least 7 years of hands-on experience in modeling, analysis, and optimization within the media, advertising, or tech industry. At least 6 years of hands-on experience with Generative AI, Large Language Models, and Natural Language Processing techniques. Strong proficiency in data collection, machine learning, and deep learning techniques using tools such as Python, R, Pandas, scikit-learn, Hadoop, Spark, MySQL, SQL and AWS S3. Experience working with DSPs, SSPs, DMPs, and other programmatic systems in digital advertising. Expertise in statistical modeling, customer segmentation, persona building, and predictive analytics. Advanced understanding of programmatic media optimization, audience behavior, and pricing strategies. Strong problem-solving skills with the ability to adapt to evolving business needs and deliver solutions proactively. Experience in designing analytics dashboards, visualization tools, and reporting systems. Excellent communication and presentation skills, with the ability to explain complex technical concepts to non-technical stakeholders. Ability to manage multiple tasks and projects effectively, both independently and in collaboration with remote teams. An interest in working in a fast-paced, dynamic environment, focused on revenue and analytics in the digital media space. Relocation to Mysuru or Bengaluru required.

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 4000+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Collaborate internally between departments and act as a data facilitator to identify potential erroneous data and report and fix identified issues. Act as a data entry specialist while maintaining speed and accuracy in day-to-day operation. Provide support to internal members with the agency’s Hyperlocal platform. Ensure the security, integrity, and data governance of all stored information. Possess and maintain awareness of best practices related to data acumen, business trends, and evolving technologies. Develop a strong understanding of internal and external data sources. Must be a strong, honest, and proactive communicator, acting as a collaborative liaison between business and technology teams. Assist the Retail Tech Data team in regular data audits Knowledge of AdTech, MarTech, CRM metrics, and related business concepts is a big plus. Understand best data practices, normalization, and data governance. Effectively and efficiently explain and understand the agency’s basic data needs. Qualifications B.A./B.S. degree or equivalent in Information Systems, Statistics, or a comparable field of study. Hands-on experience working with data, data integration technologies, and databases. Experience with data governance rules and models. Comfortable with new technologies and iterating quickly. Able to balance multiple concurrent projects. Experience with Bigquery, ETL pipelines, API requirements, and BI tools is a plus Strong attention to detail and communication skills when validating data and reporting on data quality and integrity

We're hiring a Performance Marketing Manager to own and scale our performance marketing engine. If youve run campaigns that deliver real ROI, obsess over CAC, and thrive on data, testing, and scalethis ones for you. Your success will reflect in every dollar spent, ensuring maximum return and growth. The Charter: Full Funnel Ownership: End-to-end management of paid channelsMeta, Google, and more. Youll own it. Strategy to execution. Budget = Your Playground: Work with large budgets. Scale what works, kill what doesnt. Cross-Team Execution: Collaborate with product, analytics, business, and creative teams to deliver impact, not just impressions. Reporting + Insights: Monitor campaigns, extract insights, forecast spends, and present learnings to stakeholders. Stay Ahead: Be the first to know when algorithms shift, policies change, or new tools drop. Youll stand at forefront of marketing in 2025, and not be a follower. Ideal Persona Would: 3-6 years in Performance Marketing. Startup background helps, but frankly, if you're good at hitting numbers, that's what counts. Be fluent in Meta Ads, Google Ads, Metabase, and martech tools. Think in data and frameworks, but act fast, bias for action is what we value. Work with creative, product, and business teams to deliver powerful campaigns. Be curious about AI, automation, and marketing techyou build tools, not decks. Be outcome-obsessed. You care more about revenue and CAC than CTRs.

Job Purpose Lead a sub-department within the Digital & Technology department, marketing technology strategy and implementation, managing the delivery, stakeholder engagement, and program management of a part of the scope of the department martech initiatives, with focus on achieving Key Performance Indicator goals. Supports the Head of the department in translating strategic product priorities into actionable project plans and ensuring alignment with business objectives. Strategic Activities Provide strategic leadership in creating the vision for the sub-department and envision a comprehensive roadmap for execution. Champion a culture of innovation within the marketing technology sub-department by encouraging thought leadership and the adoption of cutting-edge tools and techniques for achieve business goals. Leading the sub-department or the vertical in the Digital & Tech org delivering thought leadership, mentoring and responsible for the delivery and running of the new implementations along with the business operations. Direct the translation of strategic product priorities into actionable project plans, tasks, and deliverables, collaborating with senior leadership and cross-functional teams to ensure alignment with overarching business objectives. Oversee the management of product development initiatives, including requirements gathering, user story refinement, sprint planning, and backlog grooming, to facilitate efficient and effective project execution. Collaborate closely with product managers, designers, developers, and QA analysts to define project scope, specifications, and acceptance criteria, fostering clear communication and shared understanding of project goals and deliverables. Oversee project risk management activities by identifying and mitigating potential risks and issues. Develop strategies to minimize delays and ensure successful project outcomes. Lead regular updates, progress reports, and team meetings. Ensure comprehensive updates on project milestones, challenges, and dependencies flow through to stakeholders, to keep them informed and engaged throughout the project lifecycle. Ensure team members troubleshoot technical issues, resolve blockers, and optimize workflows, leveraging agile methodologies and best practices to drive continuous improvement in project execution processes. Interface with industry peers, staying abreast of industry trends, emerging technologies, and best practices in product management and project execution, and applying newfound knowledge to enhance project outcomes and team performance. Team Management Build and lead a high-performing team of technology professionals, ensuring alignment of efforts with the overarching objectives to be achieved. Set a direction for the team, provide mentorship, coaching, and development opportunities to team members, empowering them to achieve their full potential and drive organizational success. Champion a culture of accountability, ownership, and teamwork within the team, providing leadership to team members, fostering their growth and development as professionals. Facilitate building of talent and succession pipelines. Serve as a subject matter expert and thought leader within the organization. . Educational and Experience Requirements Bachelor's degree in a relevant field, such as computer science, information technology, or project management.

Job Title - Microsoft Gen AI Marketing Strategy Lead Senior Manager - GN SONG Management :06 Senior Manager Location:Delhi/ Mumbai/Bangalore/Gurgaon/Hyderabad Must have skills:Generative AI Good to have skills:knowledge of Microsofts marketing technology stack, including agentic AI solutions, to drive future-ready marketing organization strategies Job Summary : The Strategy & Consulting Global Network Song (S&C GN Song) practice works with clients across their marketing, sales and services and customer engagement functions. Our services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, enhancing revenue, improving customer satisfaction, and impacting front end business metrics in a positive manner. We are seeking a visionary and strategic Senior Manager to lead our Microsoft GenAI-powered marketing strategy initiatives , driving enterprise-wide transformation for clients through the integration of agentic AI capabilities and future-fit marketing operating models . This role demands deep expertise in MarTech and AI/Gen AI strategy , paired with a passion for shaping the future of intelligent marketing organizations. You will bring together the best of Microsofts agentic suite, cloud technologies, and AI/GenAI capabilities to architect next-gen marketing ecosystems for global enterprises. You will act as a thought leader, trusted advisor, and transformation strategist , working closely with solution architects, Data & AI teams, Microsoft tech SMEs , and client stakeholders to deliver end-to-end value from strategy to execution and build strong relationships to foster new business. Roles & Responsibilities: Bring a thought leadership lens to emerging technologiestranslating GenAI trends, agentic workflows, and ecosystem capabilities into real-world, client-ready solutions. Lead the development of transformation strategies by integrating Microsoft Gen AI and agentic marketing capabilities into client ecosystems. Lead strategic assessments of current marketing capabilities and define GenAI-led reinvention roadmaps, future operating models, future-fit capabilities and process designs. Envisioning and engaging in client conversations on leveraging Microsofts GenAI and agentic capabilities to drive existing business relationships and build new opportunities. Collaborate closely with solution architects, Data & AI teams, and Microsoft SMEs to design and implement comprehensive, scalable marketing solutions. Guide clients through the design and implementation of future-fit marketing organization blueprints, enabling them to leverage cutting-edge technology and AI. Drive consultative selling and engagement with clients, identifying opportunities to bring Microsofts Gen AI solutions to solve their marketing challenges. Develop offerings and client solutions that align with Microsoft's ecosystem, ensuring they meet client needs while integrating AI-powered marketing strategies. Champion cross-functional collaboration across teams and stakeholders to ensure alignment and effective execution of marketing strategies. Build strong client relationships, influencing decision-making and guiding clients through digital transformation in marketing. Lead, Coach and build cross functional teams to embed Microsofts AI/GenAI capabilities into core ways of working across marketing services. Professional & Technical Skills: MBA from a Tier 1 institute with a focus in Marketing, Strategy, or Technology 13-20 years of experience with at least 4 years in marketing strategy, Gen AI, agentic AI, agency experience, and Marketing OS Experience. Proven experience in creating and executing GenAI-led marketing transformation strategies, with a focus on leveraging Microsofts Gen AI capabilities. In-depth knowledge of Microsofts marketing technology stack, including agentic AI solutions, to drive future-ready marketing organization strategies. Manage C Suite and identify and drive new business in Generative AI engagements. Strong background in consulting and developing client-centric solutions, combining the best of technology, AI, and martech to address complex marketing challenges. Hands-on experience with Agentic solutioning and architecture design, LLMs and Generative AI frameworks (OpenAI, Anthropic, etc.) Demonstrated expertise in cross-functional collaboration, working closely with technical teams (solution architects, Data & AI) and business teams to drive successful outcomes. Experience in consultative selling, working directly with clients to design, propose, and deliver transformation roadmaps that leverage Microsoft technologies. Solid understanding of change management methodologies, including the ability to lead clients through upskilling, transformation, and technology adoption. Analytical mindset and problem-solving skills, with the ability to identify opportunities for AI-powered optimization in marketing processes. Experience in working with clients across multiple industries like CPG, S&P, Finance, Lifesciences, etc. Additional Information: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. About Our Company | Accenture Qualification Experience:Minimum 13 20 years of experience is required Educational Qualification:MBA

Job Title: Program Manager Client Solutions (Individual Contributor Role) Location: Gurgaon - 5 days work from office - local candidates based in delhi, gurgaon, noida etc preferred. Reports To: Business head and will work closely with the Founder / CEO CTC - As per industry standards - hike of 20 - 30% on last drawn ctc depending on profile, experience, skills etc About the Role: We are seeking a highly proactive Program Manager to lead the planning, coordination, and delivery of complex client programs while owning digital media solution design and implementation strategy. This individual contributor will work directly with the Founder, acting as a strategic execution partner across priority client accounts and internal initiatives. The ideal candidate is part strategist, part executor someone who thrives in dynamic environments , has a strong understanding of media/marketing/tech solutions , and can manage multiple work streams end-to-end. Key Responsibilities: Work closely with the Founder to translate vision and strategy into actionable project plans across client engagements. Own end-to-end delivery of high-impact programs from scoping and solutioning to execution and reporting. Collaborate cross-functionally with sales, creative, product, and delivery teams to bring client solutions to life. Understand client briefs and design custom media/tech/content solutions that align with business objectives. Serve as the key point of contact for program timelines, updates, blockers, and quality control. Drive problem-solving, risk management, and proactive communication throughout the program lifecycle. Prepare internal documentation, executive summaries, and client-ready presentations. Help build repeatable processes and toolkits for scaling delivery operations and solutioning frameworks. Requirements: 5 to 8 years of experience in program management, client delivery, or strategic solutions roles. Strong ability to translate strategy into structured project plans and solutions. Experience in media, marketing tech, or content-driven platforms . Hands-on experience managing timelines, stakeholders, dependencies, and deliverables. Excellent communication skills, with a strong executive presence and client-facing experience. Self-driven and comfortable working in a lean, founder-led environment with minimal handholding. Strong problem-solving skills and attention to detail. Preferred Qualifications: Exposure to DV 360, video production, immersive content, or programmatic ad solutions is a plus. Previous experience working directly with founders, C-level executives, or in startups. Familiarity with tools like Asana, Trello, Google Workspace, and presentation platforms (Keynote, Google Slides). A background in media, entertainment, or digital platforms is an advantage. If you find this profile suitable, you can share your resumes to saumya@hr-central.in About our client Leading Ad tech platform for growth marketing. Building APACs leading ad tech platform for growth marketing. We help brands to drive full funnel advertising and growth across APAC, with our audiences and no-code, low-code technology. We have empowered brands to enter and scale in emerging markets. We are Singapore headquartered with regional offices across APAC markets. Our partners - Snapchat | CJ | Criteo |Pinterest | Activision blizzard media | Outbrain | LG Ads Industry Technology, Information and Internet Company size 51-200 employees Headquarters Novena, Singapore Founded 2006 Specialties Performance Marketing, Mobile Marketing, Mobile SDK, Online Advertising, Apps monetization, Native Advertising, Vertical Video, Video Advertising, Programmatic, Global Mobile Ad Platform, Video SDK, Video Content Discovery, and Video Content Engagement Platform

Job Title : Program Manager-Client Solutions Location: Gurgaon Reports To: Business head and will work closely with the Founder / CEO Job Overview: We are seeking a highly proactive Program Manager to lead the planning, coordination, and delivery of complex client programs while owning digital media solution design and implementation strategy. This individual contributor will work directly with the Founder, acting as a strategic execution partner across priority client accounts and internal initiatives. The ideal candidate is part strategist, part executor someone who thrives in dynamic environments, has a strong understanding of media/marketing/tech solutions, and can manage multiple work streams end-to-end. Requirements: 58 years of experience in program management, client delivery, or strategic solutions roles. Strong ability to translate strategy into structured project plans and solutions. Experience in media, marketing tech, or content-driven platforms. Hands-on experience managing timelines, stakeholders, dependencies, and deliverables. Excellent communication skills, with a strong executive presence and client-facing experience. Self-driven and comfortable working in a lean, founder-led environment with minimal handholding. Strong problem-solving skills and attention to detail. Preferred Qualifications: Exposure to DV 360, video production, immersive content, or programmatic ad solutions is a plus. Previous experience working directly with founders, C-level executives, or in startups. Familiarity with tools like Asana, Trello, Google Workspace, and presentation platforms (Keynote, Google Slides). A background in media, entertainment, or digital platforms is an advantage. In case you wish to pursue this role, please share your updated CV "bindu@hr-central.in" along with the following details: Current CTC: Expected CTC: Current Location: If requested are you ready for Face to face interview(Yes/No):

We are looking for a Senior Data Strategist to join our Customer Data Team within the Marketing organization at Thomson Reuters. Based in Hyderabad, India, this role will focus on analyzing customer data across multiple platforms to derive actionable insights that drive marketing strategy and business decisions. The ideal candidate will combine technical data skills with strategic thinking and excellent communication abilities to translate complex data findings into clear recommendations for leadership. This is a mission-critical role with substantial scope, complexity, executive visibility, and has a large opportunity for impact. You will play a critical role in ensuring that customer data is effectively managed and utilized to drive business insights and facilitating informed decision-making and help Thomson Reuters rapidly scale our digital customer experiences. You are anticipated to thrive in a dynamic position that is crucial for the analyzing our data and developing actionable insights to drive our Marketing objectives. Your role involves leveraging data to achieve a more insightful understanding of customer behavior, which is essential for the advancement of our data-driven initiatives. This understanding is key to enhancing customer experiences and streamlining operations. If you are passionate about creating a seamless customer experience and skilled in the systems and processes required to bring that vision to life this is the role for you! About the Role In this role as a Senior Data Strategist, you will Develop comprehensive understanding of multiple data platforms including CDP (Treasure Data), 6Sense (Intent Signals), D&B, and HG Insights Master the data structures, models, tables, and data types across these platforms Analyze customer data across multiple MarTech platforms (CDP, Salesforce, Eloqua, Anaplan, 6Sense, D&B, HG Insights) to identify patterns, trends, and opportunities Create strategic recommendations for audience targeting based on data insights Develop compelling PowerPoint presentations to communicate data insights and strategic recommendations to leadership Deliver bi-weekly insights reports highlighting opportunities to optimize go-to-market strategies based on customer data Identify underutilized data assets and recommend approaches to leverage them effectively Stay current with AI capabilities and trends in the MarTech space and recommend implementations Collaborate with cross-functional teams to ensure data-driven decision making About You You’re a fit for the role of Senior Data Strategist, if your background includes 6-8 years of experience in data analysis, business intelligence, marketing analytics, or related roles. Bachelor’s or master’s degree in data science, business analytics, technology, or an equivalent field. Expertise in data analysis and visualization tools like Tableau or Power BI. Understanding of marketing technology platforms and customer data ecosystems. Excellent presentation skills with proficiency in creating executive-level PowerPoint decks. Strong analytical thinking and problem-solving abilities. Excellent communication skills in English, both written and verbal Exposure to Gen AI, capable of leveraging AI solutions to address complex data challenges. Excellent oral, written, and visual (Power point slides) communication skills, especially in breaking down complex information into understandable pieces, telling stories with data, and translating technical concepts for non-technical audiences. Strong ability to organize, prioritize, and complete tasks with a high attention to detail, even in the face of ambiguity and environmental barriers. Knowledge of marketing or digital domains and of professional services industry, especially legal, tax, and accounting is a plus. Shift Timings2 PM to 11 PM (IST). Work from office for 2 days in a week (Mandatory). #LI-GS2 What’s in it For You Hybrid Work Model We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound excitingJoin us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.

Overview The Tech Strategy & Enterprise Solutions Consumer Capability at PepsiCo drives personalization at scale by leveraging best-in-class technology stack. The team elevates consumer engagement through Salesforce Marketing Cloud, Data Cloud, MCP, and Service Cloud, enabling targeted campaigns and loyalty initiatives. Looking for an administrator who can manage the Marketing clod and CDP orgs. Responsibilities Creating and managing roles and permissions. Manage and create users/accesses. Create and manage FTP users and directories, Handle SFTP key management. Setup Sender Authentication Package (SAP), Manage send classifications. Manage Audit trail, Manage data import, and export in SFMC. Create reports and send analytics. Create and monitor file drop and schedule automation. Track latest release impacts, install packages, and Set up New SFMC Bus. Document CRs, Basic SQL hands-on Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies Identify data points required to enable use cases Analyze data for usability in CDP Identify data cleansing requirements Map data sources to CDP data objects (which requires detailed knowledge of the CDP data model) Map data fields to CDP data fields Identify the need to custom CDP objects Determine the relationship between CDP data objects Identify the appropriate primary and secondary keys for each object Determine the specific unification algorithms required for the data of a given client Design test data to test the data model and unification algorithms Execute complex system tests Qualifications 2+ years of hands-on experience with marketing data in MarTech and/or Data Cloud (CDP) space. 3 year of experience in administrator role in other Salesforce cloud. Minimum 1-year implementation experience for one or more Customer Data Platforms Minimum 1-year hands on SQL experience Bachelor's degree or equivalent Experience on Lightning web components. 2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure. Attitude for taking on technical challenges. Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.

Role & responsibilities Salesforce Marketing Cloud and Salesforce Interaction Studio : Strategically lead and scale Salesforce Marketing Cloud practices for a luxury brand, leveraging data for targeted marketing strategies. Collaborate with agency partners and internal stakeholders to align technical solutions with brand objectives. Partner with creative teams to conceptualize data-backed storytelling for marketing campaigns. Define and optimize consumer journeys through data-driven insights and cutting-edge technology. Digital Projects : Oversee the development of the corporate website, SEO strategies, mobile/web applications, and ensure robust data and information security protocols. Data Analytics : Drive data lake, data warehouse, dashboarding, and MIS projects to generate actionable insights that inform marketing decisions. AI and Machine Learning : Explore and integrate AI/ML solutions to optimize consumer engagement and campaign performance. Stay at the forefront of emerging technologies, applying innovative approaches to elevate marketing impact. Competencies and Skills: Technical Proficiency In-depth knowledge of web technologies, data security, and information security standards. Familiarity with the implementation of digital tools and technologies, including Salesforce and marketing automation and Interaction Studio platforms. Data and Analytics Expertise Advanced knowledge of data analytics, including dashboarding, data visualization, and data warehousing. Proficiency in AI/ML tools and frameworks to enhance marketing strategies and execution. Hands-on experience with tools like Power BI or equivalent analytics platforms. Creative and Analytical Skills Strong analytical thinking with a proven ability to derive insights from complex datasets and apply them creatively to marketing challenges. A nuanced understanding of data storytelling, blending technical insights with impactful narratives. Leadership and Collaboration Proven ability to lead cross-functional teams and collaborate effectively with external agency partners. Exceptional communication and interpersonal skills to translate technical insights into actionable strategies. A proactive approach to problem-solving, with the ability to manage multiple projects in dynamic environments.

Job Description: We seek a Senior Manager, Partner Success to lead our Mysuru-based account management team reporting into the V.P. of Operations, who works from our U.S. Headquarters in St. Petersburg, FL USA. . The Senior Manager will play a leading role ensuring the success, satisfaction and growth of a diverse set of Managed Services and SaaS customers, primarily based in the U.S.. This role requires a deep understanding of the MADTech industry, including MarTech, AdTech, and DataTech domains, alongside experience in managing key accounts, building strong relationships, and driving partner success initiatives. The Senior Manager and his/her Team in collaboration with the Companys Global Delivery organization, will be responsible for overseeing the successful onboarding of new customers, execution of strategic initiatives, managing client relationships, and ensuring measurable success for all assigned accounts Job Responsibilities: Customer Relationship Management and Growth: Build and nurture long-term relationships with partner stakeholders at all organizational levels, including V.P. and above, acting as the primary point of contact for all partner-related inquiries Develop a thorough understanding of partner needs and goals to drive value for both parties Oversee partner accounts and manage day-to-day communication to ensure alignment with client expectations Develop and execute partner growth and upsell plans to build and strengthen the Companys relationship with assigned accounts Provide exceptional customer service and proactive support to resolve issues or concerns promptly Strategic Account Planning and Management: Lead Quarterly Business Reviews (QBRs), Monthly Business Reviews (MBRs), and Executive Business Reviews (EBRs) to ensure progress on goals and drive continuous improvements Develop, implement, and track shared success plans to outline account objectives and map out key strategic actions Track key performance indicators (KPIs) for each account, ensuring regular updates and reporting to both internal teams and clients People Management: Lead and inspire a cross-functional team focused on delivering partner success. Manage and mentor a team of Partner Success Managers/Coordinators and other key roles, ensuring their alignment with organizational goals and objectives Provide leadership in driving the execution of partner success strategies, collaborating with teams across functions to ensure high performance Foster a collaborative environment that encourages continuous learning, innovation, and knowledge sharing to enhance team performance and personal growth Conduct regular performance reviews, set clear objectives, and support team members in their career development Demonstrate strong leadership skills in navigating complex challenges and influencing decisions that benefit both the team and clients Financial & Operational Oversight: Assist in financial activities related to partner accounts, including creating and reviewing budgets, forecasting, and profitability analysis Oversee the creation of Master Service Agreements (MSA), Statements of Work (SOW), Memoranda of Understanding (MOU), Non-Disclosure Agreements (NDAs), and other contractual documents Provide project management support to ensure timely, within-budget, and high-quality execution of partner initiatives. Project Management: Drive project execution across cross-functional teams, ensuring timely delivery aligned to partner expectations. Oversee project planning, resource allocation, risk mitigation, and status reporting. Data Analysis and Reporting: Analyze data to measure performance against goals, identify trends, and provide actionable insights to clients Create reports and presentations using tools like Excel to communicate progress, forecasts, and performance metrics Use CRM software to track client interactions, manage contacts, and analyze customer data Collaboration and Cross-Functional Support: Work closely with sales, marketing, campaign delivery and technical teams to ensure alignment in executing the partners strategy and deliverables Provide input into product development and feature requests from partners to enhance the value offered Collaborate with the client services team to ensure smooth project execution and delivery Technical Expertise and Product Knowledge: Develop a deep understanding of iSOCRATES products and services, including MADTECH.AI platform, and be able to effectively communicate the platforms value proposition to partners Maintain a strong knowledge of 3rd party activation platforms such as DSPs, ESPs, Paid Social and data-management tools Stay current with industry trends, emerging technologies, and best practices in marketing, advertising, and data management Regulatory and Compliance Management: Ensure all partner interactions, contracts, and projects comply with industry regulations and company policies Stay informed about relevant regulations within AdTech, MarTech, and DataTech domains and advise clients on best practices Qualifications & Skills: Bachelors or Masters degree in Business, Marketing, Engineering, or a related field (preferred) At least 15 years of professional experience, with a minimum of 10 years of relevant experience in Partner Success, Technical Account Management, or Customer Account Management, the MarTech, AdTech, and/or DataTech industries Must be highly proficient in English both written and verbal Must have account planning experience with a demonstrated partner growth track record against an identified book of business Extensive experience and formal training in Project Management (e.g., PMP, PRINCE2, Agile methodologies) is essential. Proven track record of managing end-to-end partner relationships and driving successful outcomes in a dynamic environment Strong leadership experience, with demonstrated success in managing teams and driving performance Strong customer service orientation with a focus on relationship building Proven ability to manage complex projects and work under pressure to meet deadlines Experience with QBR, MBR, and EBR, as well as contract documentation such as MOUs, SOWs, and NDAs Proficiency with any CRM software and Microsoft Office Suite (Excel, PowerPoint, Word) Strong financial literacy, including budgeting, forecasting, and profitability analysis. Excellent data analysis and reporting skills Ability to communicate complex technical concepts clearly to non-technical stakeholders Strong verbal and written communication skills, with the ability to prepare clear, concise, and effective reports and presentations Strong organizational and time-management skills, with the ability to prioritize tasks effectively Problem-solving and conflict resolution abilities to address client issues promptly A self-starter who can work independently and as part of a collaborative team Demonstrated ability to build and maintain strong relationships with both internal and external stakeholders. Strong attention to detail and commitment to high-quality service delivery A passion for technology and an eagerness to learn about emerging trends in the marketing, advertising, and data technology space Must be able to work in EST time zones (6:00 PM to 3:00 AM IST) to support global partners across different time zones Willingness to live and work in Mysuru

The Strategy Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation B2C Senior Manager (Braze) Join our team of Strategy Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy Consulting Global Network Song I Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management/MarTech/AdTech solutions| Level: Senior Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 12+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build, and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy Consulting's Customer, Sales Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Conduct marketing, email, social media, web, SEO/SEM, BTL and display advertising campaigns assessment and provide recommendations on optimizing the campaigns and develop use cases to improve utilization. Plan and Design new campaign strategies and strategizing marketing plans across all channels and devices based on campaign performance and insights. Gather business requirements, design process solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment and client's MarTech/AdTech capability assessment. Provide recommendations on optimizing the MarTech/AdTech stack and develop use cases to improve utilization of existing MarTech/AdTech stack. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong understanding of Marketing processes, operating model, marketing Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and end-to-end ownership of proposals. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Your experience counts! Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms (Braze Customer Engagement Platform, Adobe Experience Cloud) and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Braze, Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization Whats in it for you An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our cli Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, .

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Senior Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech Transformation, MarTech assessments, Adobe | Level: Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 12+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep wholistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Aware of latest changes in MarTech and AdTech landscape. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions and own proposals end to end . Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (12+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing, advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and Appsflyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ Adtech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations/integration with remaining martech/adtech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

Senior Customer Onboarding Specialist Chennai | Delivery Team| Full Time The Impact you will create in the Job: The Customer Onboarding Specialist plays a crucial role in ensuring new customers have a smooth and successful initial experience with our marketing cloud platform. This role involves guiding new clients through the onboarding process, providing comprehensive training and support, and ensuring they are successfully utilizing the platform to achieve their marketing goals. Key Responsibilities: Conduct thorough onboarding sessions for new customers, covering key platform features, best practices, and common use cases. Develop and deliver customized training materials, including presentations, tutorials, and user guides. Assist customers with initial platform setup and configuration, including data integration, user roles and permissions, and campaign creation. Proactively identify potential roadblocks and challenges, and provide timely solutions and support. Build strong relationships with new customers and act as their primary point of contact during the onboarding phase. Gather customer feedback and provide valuable insights to the product and development teams. Monitor customer usage and engagement metrics to identify areas for improvement and proactively address potential issues. Stay updated on the latest platform features, enhancements, and best practices. Contribute to the development and improvement of onboarding processes and materials. What we look for? 3-6 experience in the client Onboarding. Willing to work in US/UK/EMEA shift Understanding of SaaS products Understanding of different technology stacks, programming concepts, integrations (REST APIs) with cloud systems Fast learner and can pick up new technologies Excellent written and verbal communication skills Soft skills to interact with customers over the phone or video calls Capable of working with cross-functional teams to solve business and tech problems Project management skills Committed desire to provide customer satisfaction Self-starter mind-set, problem analysis and problem-solving approach To know more about Netcore Cloud, kindly visit www.netcorecloud.com Why Netcore ? Netcore Cloud (www.netcorecloud.com) is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Netcore, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Netcore is certified as a Great Place to Work for Seven consecutive years reinforcing the companys principle of being a people-centric company where you will not be just an employee, but a family member of the organization. Headquartered in Mumbai, India we have our global footprint in 20+ countries worldwide across Americas, EMEA and APAC. Netcore Cloud is more than a platform; it's a paradigm shift in how brands cultivate relationships. We comprehend that every touchpoint within the customer journey is a brushstroke contributing to a larger masterpiece. Seamlessly weaving these touchpoints, from the initial interaction to post-purchase interactions, our platform nurtures relationships that transcend the transactional. This holistic approach culminates in not just one-off successes, but enduring partnerships that thrive over time, maximizing lifetime value and solidifying our commitment to sustained growth. A career at Netcore is more than just a job its an opportunity to shape the future. If this sounds like a place where you can thrive, we cant wait to meet you!

Company overview: We turn customer challenges into growth opportunities. Material is a global strategy partner to the worlds most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences. We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve. Srijan, a Material company, is a renowned global digital engineering firm with a reputation for solving complex technology problems using their deep technology expertise and leveraging strategic partnerships with top-tier technology partners. In everything we do, we make an impression. We make a difference. We make an impact. And we help brands do the same. Job overview: As the Senior Solution Architect reporting to the Director Consulting, you will be integral to a team that excels in crafting innovative solutions for both new and existing clients. In this role, your primary focus will be on leveraging data to fuel the architecture and strategy of Digital Experience Platforms (DXP). You will be instrumental in defining the technology and software architecture, with a special emphasis on how datadriven insights drive the design and implementation of client initiatives. Your expertise will guide the development of solutions that are heavily anchored in CMS, CDP, CRM, loyalty and analytics-intensive platforms, integrating ML and AI capabilities. The essence of our approach is centered around leveraging data, to create composable, insightful, and effective DXP solutions You Are: Client-Facing, often sitting face to face with prospective customers to shape technical and commercially viable solutions. A Mentor, you lead by example and challenge others to push their boundaries. A Self-Starter, youre an expert in your field but still eager to improve your skillset in the ever-evolving landscape of Omnichannel solutions. Collaborative, you enjoy working with several cross functional teams on a daily basis. An effective communicator, you have the charisma to command attention, strategize and problem-solve on your feet when needed with internal and external team members. You have a mastery of written language, able to deliver compelling technical proposals to new and existing clients. Your key responsibilities: Heres what youll be doing day to day Technical Solution Strategy: Discuss technical solutions with current clients, prospective clients and the internal team and provide innovative new ideas to create a functional and attractive digital environment. Contribute to our clients digital transformation strategies based on industry best practices. Participate as a subject matter expert in business development activities including but not limited to proposal writing and pitching in-person. Cross Functional Collaboration: You will be closely engaged with product vendor partners, client partners, strategists, and delivery engagement leaders to shape solutions towards clients explicit and latent needs. You will assess and recommend experience platform-oriented solutions, engineering solutions, and closely collaborate with a global distributed delivery team to convert client visions to reality. Architecting: Construct a technical architecture of multiple solutions fitting clients needs. Select and review technology frameworks, Identify, assess, and solve complex business problems through in-depth evaluation of variable factors. Communicate: Articulate the transition from current to future state in consideration of the future needs of the business, security policies and requirements. Break down complex business and technical strategies and roadmaps into consumable requirements for teams to execute against. Conceptualize: share knowledge and thought leadership to the rest of the organization, including recommendations on technical direction as well as team professional development. Research and present new technology trends Estimation: participate in discovery of technical project requirements, scope and provide recommendations for phased program delivery. Create or contribute to project delivery estimations based on your recommendations and provide realistic level of effort estimations. Your Experience & Intangible Traits: The ideal candidate for the Solutions Architect position will possess the following competencies: 12+ years of experience in design, development, and support of large-scale web applications. 5+ years of experience developing modern applications using cloud-native abilities of AWS, GCP or Azure 5+ years of experience in design and implementation of efficient data architectures, storage solutions, and data processing workflows, with a focus on stream processing, event queuing capabilities, and advanced CI/CD pipelines 3+ years of hands-on experience of working with CDPs, data lakes and analytics solutions, which extend or integrate with digital experience platforms. Experience with tools like databricks, snowflake, mparticle, treasuredata, braze will be a plus 5+ years of hands-on experience implementing customer facing applications. Experience in content management systems like Drupal+Acquia, Sitecore, Contentstack, or Adobe Experience Manager, exposure to larger MarTech ecosystem, customer engagement and loyalty platforms will be a plus 5+ years of experience in client-facing technology consulting roles, understanding business needs, translating into solution to help businesses with customer acquisition, customer engagement & retention 3+ years of experience designing and/or implementing Commerce Tools, Magento, Shopify or similar E-Commerce platforms. Experience in headless commerce solutions and composable architecture is a plus. Knowledge of current digital marketing trends and best practices on topics such as personalization, cross channel marketing, mobile, data driven optimization of experiences Ability to define conceptual technology solution and articulate the value of technology to drive creative marketing platforms and present technology solutions to both technical and non-technical clients Ability to methodically estimate technology execution scope of work in terms of budget and resources Ability to leverage existing technology tools plus additionally research and apply new and experimental technologies to achieve business goals Ability to translate client goals into achievable technical specifications Bachelors degree in computer engineering, computer science, management information systems, mathematics or equivalent The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences, to equalize peak work periods, or to otherwise balance organizational workload. Why work for Material In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Heres a bit about who we are and highlights around What we offer. Who We Are & What We Care About: Material is a global company and we work with best-of-class brands worldwide. We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare. Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients. We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work. A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives. What We Offer: Professional Development and Mentorship. Hybrid work mode with remote friendly workplace. (6 times in a row Great Place To Work (Certified). Health and Family Insurance. 40+ Leaves per year along with maternity & paternity leaves. Wellness, meditation and Counselling sessions.

Experience: 8+ Years Must-have skills: Sprinklr, Braze Conduct vendor assessment and client’s Mar Tech/AdTech capability assessment. Gather business requirements, design process & solution for implementation of marketing and advertising tools.

Company : NVISH Web Link : www.nvish.com Position : Marketing Operations, Nurture Architect_Profile Experience : 8+ Years Location : Remote Shift: EST/ PST (6 PM 3 AM) About NVISH NVISH is the worlds leading Web Development, IT consulting, and Software Development Company, delivering technology-enabled business solutions for organizations across the globe. We’re solving the world’s most complex challenges, and our people are at the forefront of progress. As a UI Developer at NVISH, you’ll play a part in building the future – one big idea at a time Working at NVISH, you’ll have the resources to develop your talent and creativity. Are you ready to unleash your potential? Marketing Operations, Nurture Architect The Marketing Operations, Nurture Architect will architect, implement & optimize comprehensive Nurture marketing strategies to better engage, retain, and grow customers and users through their journey with Databricks. This role will be responsible for designing best-in-class, scalable and always-on Nurture frameworks and workows across audiences and channels, tightly integrated with other programs in-market. The impact you will have: Provide the technical vision for bringing the marketing nurture email strategy to life through the effective use of marketing automation. Act as the subject matter expert in email nurture, employing best practices and expertise to design and build robust, repeatable, and scalable nurture frameworks, workows, and processes that can be managed day-to-day by a marketing operations specialist. Ensure operational predictability for nurture programs through automated problem detection and efficient monitoring of membership ow and program health. Troubleshoot operational breakpoints or weaknesses and iterate on frameworks, workows and processes to continuously improve always-on nurtures. Elevate Nurture to a core marketing capability, integrated into the broader email ecosystem and audience marketing approach. Implement best practices for segmentation and workows within nurture programs, ensuring alignment with a comprehensive data strategy. Collaborate with marketing technology operations to ensure seamless integration of nurture program information and data with the overall system. Possess a deep understanding of how to engage audiences across multiple channels to advance them deeper in the funnel. Collaborate cross-functionally with Product Marketing, Analytics, Sales, Campaign teams to simplify complex user journeys into tailored, efficient, measurable nurtures aligned with the company strategy. Establish testing and optimization frameworks for continuous improvement. Develop a consistent testing strategy that allows for quick optimization across email performance and funnel outcomes. What we look for: Role & responsibilities 7+ years of professional experience, of which 5+ years’ experience in Marketing Operations, MarTech and demand generation in a high growth SaaS startup. Candidate Must have certification in Marketo Minimum 4+ years in marketing automation architecture experience, preferably Marketo, with a focus on email and nurture strategy Expertise inbuilding high-performingg and scalable email and cross-channel nurture programs, with deep understanding of nurture best practices, metrics & optimization tactics. Experience with experimentation and comfort with data analysis and/or working with analysts to measure program impact. Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes. Big picture thinker and methodical team player with strong interpersonal skills and the ability to quickly understand overall business objective, and translate them to a scalable operational framework using marketing automation.

Since June 2021, frog is part of Capgemini Invent . frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. Were inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications. Joining frog means youll be joining the pond, a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community and the world at large. Your Role Marketing Automation: Develop and implement marketing automation programs and campaigns to enhance engagement and ROI. Martech Analysis: Evaluate the current marketing technology stack from a people, process, and system perspective. Deliver strategic insights and recommendations to stakeholders based on the analysis. Solution Design: Translate business requirements into innovative marketing solutions by leveraging digital platform capabilities. Optimization: Recommend and implement solutions to maximize the effectiveness of marketing technology. Project Management: Design, scope, and specify martech projects, ensuring timely delivery and alignment with business objectives. Framework Development: Construct models and frameworks to simplify and structure complex situations. Custom Solutions: Manage the delivery of tailored solutions, including interfaces and system integrations. Continuous Learning: Stay updated on emerging techniques and technologies through research and learning. Your Profile 6+ years of hands-on experience with marketing technology platforms such as Salesforce Marketing Cloud (SFMC), Adobe Experience Manager (AEM), or HubSpot. In-depth knowledge of marketing platforms, enterprise-level systems integration, and IT initiatives. Proficiency in SQL and database management for handling data effectively. Strong analytical and decision-making skills with the ability to solve complex problems. Excellent oral and written communication skills. Proven ability to collaborate effectively with peers, teams, and leadership. Good To Have Experience working with Customer Data Platforms (CDPs). Expertise in API integration and ETL processes. Salesforce Marketing Cloud or Adobe certifications. Equal Opportunities at frog Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Senior Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech Transformation, MarTech assessments, Adobe | Level: Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 12+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep wholistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Aware of latest changes in MarTech and AdTech landscape. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions and own proposals end to end . Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (12+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing, advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and Appsflyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ Adtech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations/integration with remaining martech/adtech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

The Strategy Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation B2C Senior Manager (Braze) Join our team of Strategy Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy Consulting Global Network Song I Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management/MarTech/AdTech solutions| Level: Senior Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 12+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build, and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy Consulting's Customer, Sales Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Conduct marketing, email, social media, web, SEO/SEM, BTL and display advertising campaigns assessment and provide recommendations on optimizing the campaigns and develop use cases to improve utilization. Plan and Design new campaign strategies and strategizing marketing plans across all channels and devices based on campaign performance and insights. Gather business requirements, design process solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment and client's MarTech/AdTech capability assessment. Provide recommendations on optimizing the MarTech/AdTech stack and develop use cases to improve utilization of existing MarTech/AdTech stack. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong understanding of Marketing processes, operating model, marketing Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and end-to-end ownership of proposals. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Your experience counts! Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms (Braze Customer Engagement Platform, Adobe Experience Cloud) and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Braze, Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization Whats in it for you An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our cli Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, .