Manager, Tech Strategy (Consumer & Commercial)

Overview

Responsibilities

• Conduct research and analysis on emerging technologies that impact consumer and commercial operations, such as AI-driven marketing, digital commerce, customer data platforms, and advanced analytics for sales.
• Support the development and refinement of the consumer & commercial technology strategy framework and related deliverables.
• Analyze spending on consumer and commercial technologies, benchmark against peers, and identify areas for optimization or innovation.
• Assist in developing strategic recommendations that guide investment decisions for digital marketing, personalization, commerce platforms, and customer engagement.
• Contribute to the creation of roadmaps, KPIs, and progress tracking for key initiatives that impact revenue growth and consumer experience.
• Coordinate with teams across Marketing, Sales, Digital Commerce, Technology, and Finance to gather inputs, align on goals, and share updates.
• Help prepare reports, presentations, and executive updates for senior commercial and marketing leaders.
• Support organizing and facilitating vendor workshops, pilots, or external forums to understand new solutions in the consumer and commercial technology landscape.
• Contribute to internal thought leadership by synthesizing insights on trends, case studies, and best practices that can be scaled across brands and markets
  

Qualifications

• Experience between 6-11 years
• Analytical Thinking: Ability to break down commercial and consumer challenges and develop data-backed insights.
• Commercial Acumen: Basic understanding of how marketing, sales, and eCommerce operations drive consumer engagement and revenue growth.
• Communication: Clear written and verbal communication; able to build compelling presentations for a commercial audience.
• Collaboration: Ability to work effectively with Marketing, Sales, Digital, and Technology stakeholders.
• Curiosity: Interest in consumer trends and emerging technologies in digital marketing, personalization, and commerce.
• Organization: Strong project coordination and prioritization skills
• Adaptability: Comfortable pivoting priorities in a fast-changing digital landscape
• Technical Awareness: Familiarity with tools like marketing platforms (e.g., CRM, CDP), eCommerce solutions, or analytics tools is a plus
• Experience: 3-5 years of experience in digital strategy, marketing technology, commercial operations, or consulting with exposure to consumer-facing solutions.