Job
Description
Overview We are seeking a skilled Web Analyst to work with GCP events tables , optimize BigQuery queries , build interactive dashboards using Looker , and lead A/B testing initiatives. The ideal candidate will have hands-on experience with GA4 data analysis, A/B testing, and a strong background in data visualization. Knowledge of Universal Analytics (UA3) is a plus. Key Responsibilities GCP & BigQuery Analysis: Work with GCP events tables and optimize BigQuery queries to efficiently analyze large datasets and deliver insights. A/B Testing: Design, implement, and analyze A/B and multivariate tests to optimize website elements (e.g., product pages, landing pages, checkout processes). Dashboard Development: Build and maintain interactive dashboards using Looker to deliver real-time insights to stakeholders. GA4 Data: Analyze GA4 data, track key web performance metrics, and derive actionable insights to improve website performance and user experience. Optimization: Ensure optimized queries and workflows in BigQuery for handling large datasets and improving report performance. Collaboration: Work with cross-functional teams (marketing, product, development) to translate business requirements into actionable data insights and testing strategies. Reporting & Insights: Provide regular and ad-hoc reporting on key web metrics, track A/B test performance, and highlight opportunities for optimization. Statistical Analysis: Apply statistical methods to A/B test results and ensure valid conclusions by monitoring statistical significance and confidence levels. Skills & Qualifications Experience: Proven experience in web analytics , A/B testing, and BigQuery . A/B Testing Expertise: Experience designing and analyzing A/B and multivariate tests to optimize website performance and conversion. Tools & Technologies: Proficiency in BigQuery , Looker and Google Analytics (GA4) for data analysis and reporting. GA4 & Event Tracking: Strong experience with GA4 data, event-based tracking, and analysis of user behavior and engagement metrics. SQL Skills: Proficient in writing optimized SQL queries in BigQuery for large-scale data processing. Statistical Expertise: Knowledge of statistical methods for A/B testing, hypothesis testing, and sample size calculation. Communication: Excellent communication skills, with the ability to present complex data insights clearly to non-technical stakeholders. Preferred Qualifications Experience with advanced analytics, machine learning, or predictive modeling. Familiarity with Google Data Studio . Knowledge of eCommerce or digital marketing analytics. Show more Show less
