Manager - Business Analytics

Summary

Responsibilities

• Develop and execute a comprehensive digital and medical analytics strategy to support the organization's digital objectives and drive business growth.
• Mentor a team of digital analysts, providing mentorship, guidance, and expertise to drive actionable insights and data-driven decision-making.
• Serve as the primary point of contact for all digital analytics needs, collaborating with stakeholders to understand business requirements and provide optimal solutions.
• Define and implement digital performance metrics, KPIs, and success criteria, and ensure proper tracking and data collection across various digital channels.
• Utilize advanced web analytics tools (e.g., Google Analytics 360, Adobe Analytics) to measure, track, and report on digital performance metrics, conducting in-depth analysis to uncover key insights and opportunities.
• Develop and maintain advanced dashboards and reports that provide actionable insights and visualizations to stakeholders at different levels of the organization.
• Provide strategic recommendations based on data insights to optimize digital marketing strategies, enhance user experiences, and drive business outcomes.
• Collaborate with data scientists and digital specialists to develop advanced analytical models, conduct predictive analysis, and enhance personalization and targeting strategies.
• Stay up-to-date with industry trends, advanced digital analytics methodologies, and emerging technologies, applying them to drive innovation and enhance our digital capabilities.
• Lead the development and maintenance of digital analytics frameworks, processes, and tools to ensure data accuracy, automation, and scalability.
• Collaborate with cross-functional teams to implement data governance policies and ensure compliance with regulatory requirements.
  

Qualifications

• Bachelor's degree in Computer Science, Marketing, Statistics, or a related field. Master's degree is preferred.
• 7+ years of experience in digital analytics or a relevant analytical role, with a proven track record of driving digital success.
• Strong expertise in using advanced web analytics platforms (e.g., Google Analytics 360, Adobe Analytics) and familiarity with digital marketing concepts.
• Proficiency in using SQL, Python, Snowflake or R for data manipulation and analysis. Experience with data visualization tools (e.g., Power BI) is a plus.
• Experience leading a team of analysts, providing mentorship, guidance, and fostering a culture of continuous learning.
• Strong analytical mindset with the ability to translate data into strategic insights and actionable recommendations.
• Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to both technical and non-technical stakeholders.
• Proven experience in developing and executing digital analytics strategies, driving data-driven decision-making, and delivering impactful results.
• Strong attention to detail and ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Experience in the pharmaceutical or healthcare industry is a plus.
• Fluency in English is required, additional language skills are a plus.
  

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