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Experience : 2.00 + years Salary : INR 600000-1200000 / year (based on experience) Shift : (GMT+05:30) Asia/Kolkata (IST) Opportunity Type : Office (Mumbai) Placement Type : Full time Permanent Position (*Note: This is a requirement for one of Uplers' client - Ketto) What do you need for this opportunity? Must have skills required: marketing automation tools, Marketing automation software, Customer Lifecycle Management, Customer Lifecycle Campaign, customer retention, Push Notification, Push Notification Campaign, Push notifications Ketto is Looking for: Job Title: Assistant Manager - CRM Product Marketing Experience: 2+ Years FullTime Location: Mumbai About the company: Ketto is Asia's largest tech enabled crowd funding platform with a vision - Healthcare for all. We are a profit making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large scale impact on a daily basis by taking our product to the next level. Introduction: We at Ketto, strongly believe that digging into the data yields more compelling numbers for our business; hence customer retention management enabled by marketing automation is an extremely important step in our business’ growth. We are looking for someone who would be a part of our Customer Retention Management team. Responsibilities: Own end-to-end execution of Engagement & Retention campaigns across all owned media – email, notifications, SMS, WhatsApp, Push notifications, Product Inventory Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels Track & monitor channel level performance targets of visits, orders, revenue & conversion OKR’s achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAU’s/MAU’s, along with efficiency metrics such as CTR’s, Open rates, Clicks & Conversions Optimize marketing automation strategies to drive user conversion & engagement Co-own the responsibility of new features & programs adoption, along with Product & tech teams Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations Work closely with Brand & Content teams to ensure campaign deployment Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization What you bring to the table: 2+ years of work experience in Customer Retention Management Strong problem-solving skills Strong analytical skills and the ability to churn insights from data Proven competency in MS Excel Prior experience in marketing automation technologies - CleverTap, WebEngage Perks and benefits: Attractive pay package on par with industry standards Flexible and meritocratic work culture Work environment aligned with diversity and inclusion parameters Individual’s professional & personal growth via learning & development programs How to apply for this opportunity? Step 1: Click On Apply! And Register or Login on our portal. Step 2: Complete the Screening Form & Upload updated Resume Step 3: Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you! Show more Show less
