Lead Performance Marketing

4 years

0 Lacs

Posted:6 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About the Role

We’re looking for a performance-driven Paid Media Team Lead who lives and breathes ROI. Someone who can own end-to-end Paid Marketing strategy across Google Ads & Meta Ads, lead a team, deliver measurable growth, and stay ahead of platform trends.


Key Responsibilities

• Plan, execute & optimize Google Ads & Meta Ads campaigns across Search, Display, Shopping, Video, Performance Max, Facebook & Instagram Ads

• Own campaign strategy, budgeting, forecasting & performance pacing aligned to business KPIs (CPL, CAC, ROAS, LTV, Conversion Rate)

• Deliver weekly/monthly performance dashboards, insights & strategic recommendations

• Lead & mentor a team of performance executives; review work & ensure best practices

• Conduct A/B testing of ads, creatives, audiences & landing pages to maximize results

• Manage attribution, conversion tracking, analytics integrations & pixel setup

• Work with design, content & sales teams for campaign alignment

• Competitor benchmarking & trend research; introduce innovative scaling strategies

• Manage agency/client communication & upsell opportunities


Must-Have Skills

• 4+ years managing high-budget Paid Media campaigns

Google Ads (Search, Display, YouTube, PMax, Shopping)

Meta Ads Manager (FB/IG), pixel & event optimization

Google Analytics, GTM, Google Data Studio / Looker

• Deep understanding of conversion funnels & performance metrics (CTR, CVR, CPA, ROAS, CAC, LTV)

• Ability to manage team of 3–8 campaign specialists

• Strong presentation, communication & reporting skills

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SRV Media

Digital Marketing & Technology

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