Lead Performance Marketing

About the Role

We're looking for a performance-driven Paid Media Team Lead who lives and breathes ROI. Someone who can own end-to-end Paid Marketing strategy across Google Ads & Meta Ads, lead a team, deliver measurable growth, and stay ahead of platform trends.

Key Responsibilities

Plan, execute & optimize Google Ads & Meta Ads campaigns across Search, Display, Shopping, Video, Performance Max, Facebook & Instagram Ads

Own campaign strategy, budgeting, forecasting & performance pacing aligned to business KPIs (CPL, CAC, ROAS, LTV, Conversion Rate)

Deliver weekly/monthly performance dashboards, insights & strategic recommendations

Lead & mentor a team of performance executives; review work & ensure best practices

Conduct A/B testing of ads, creatives, audiences & landing pages to maximize results

Manage attribution, conversion tracking, analytics integrations & pixel setup

Work with design, content & sales teams for campaign alignment

Competitor benchmarking & trend research; introduce innovative scaling strategies

Manage agency/client communication & upsell opportunities

Must-Have Skills

4+ years managing high-budget Paid Media campaigns

Google Ads (Search, Display, YouTube, PMax, Shopping)

Meta Ads Manager (FB/IG), pixel & event optimization

Google Analytics, GTM, Google Data Studio / Looker

Deep understanding of conversion funnels & performance metrics (CTR, CVR, CPA, ROAS, CAC, LTV)

Ability to manage team of 38 campaign specialists

Strong presentation, communication & reporting skills