Lead Performance Marketing

Lead Performance Marketing

Reporting to: Head of Growth

We’re hiring a performance marketer to lead a team of creatives and GTM associates, to grow course enrollments and build scalable demand funnels for short AI courses and degree pathways. Title signals ownership- day-to-day will be executional growth work with heavy emphasis on paid social, partnerships and content funnels.

What you’ll own

• Full-funnel acquisition for product-led and enterprise prospects: demand gen, activation experiments, and paid campaigns (Google, LinkedIn, Meta where relevant) for short courses (eg. “Powers of AI”) and pathways to degree programs.
• Build performance funnels for cohorts: acquisition → nurture → conversion → alumni referrals.
• Run channel experiments (Meta, YouTube, Google Search), plus paid placements with edtech partners.
• Build dashboards for enrollments, cohort LTV, CPA and conversion rates.
• Run partnership and affiliate programs for referral growth.
• Create content + creative that converts cold audiences into paid signups.
• Create audience-first GTM: ICP definition, ideal customer journeys, and channel playbooks for both self-serve and enterprise outreach.
• Partner with product & design to turn demo feedback into scalable acquisition flows.
• Translate product messaging (ambitious, job change, and career advancement) into ad creatives, landing pages and nurture sequences. (Canva/Wordpress + copy skill mandatory.)
• Own the full funnel: audience research, targeting, creatives, budget allocation, reporting.
• Run experiments, report on CAC/LTV and take steps to improve payback period.

What we expect

• 4+ years of hands-on experience

  in performance marketing (agency or freelancing counts).
• A

  portfolio/case study

  of past campaigns you’ve run with clear results (applications without this will be asked to do an assignment).
• Certifications on Google/Meta Ads are strongly preferred.
• Strong analytical skills – you should be comfortable making decisions from data.
• High standards for creative output and storytelling in ads.
• Understanding of service-based businesses/consultancies and how to generate leads.
• Bonus if you’ve worked with e-commerce/D2C brands.

Why this role?

• You’ll get the

  freedom to experiment

  and prove how marketing moves revenue.
• Your campaigns won’t just run, they’ll

  define benchmarks

  for the company. Every rupee spent should be treated as your own.
• We’re in a

  high-growth phase

  , so strong performers will quickly see more ownership.
• You’ll be owning campaign planning, creative testing cycles, and CPA optimization funnel success/failure will be circled to you.

Requirements

• 4 years relevant experience with measurable course or lead gen results. Portfolio / case study required — show acquisition costs and conversion improvements.
• Strong CRO instincts, landing page testing experience, and familiarity with cohort-based paid funnels.
• Comfortable creating short, course-led creatives and email nurture flows.

Certifications are helpful; experience in edtech is a plus.