Lead - Marketing

3 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Mandate 1

– Employees will work from Office location, Bengaluru.

About Swiggy

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Role Overview

We are looking for a high-energy, data-driven Merch Operations Lead to oversee the end-to-end execution of our merchandising initiatives. You will be the bridge between marketing, NAT Business Team, Design, Merch and external vendors, ensuring that our merch strategy is executed with precision and speed.The ideal candidate thrives in fast-paced environments, possesses a "no-task-is-too-small" ownership mindset, and uses data to turn complex operational challenges into streamlined processes.

Key Responsibilities

  • Operational Excellence & Ownership:
Drive the end-to-end lifecycle of merchandise operations, from creative and offer coordination to creative go lives.
Maintain a high-speed execution cadence, ensuring all operational bottlenecks are identified and resolved in real-time.
  • Stakeholder Coordination
Act as the central point of contact between Marketing, Creative, Merch Ops, and NAT Business teams.
Manage relationships with external vendors and partners to ensure creative coordinationl and timely fulfillment.Align cross-functional goals to ensure merch launches coincide perfectly with marketing campaigns.
  • Data Analysis & Visibility Planning
Analyze historical sales and engagement data to forecast demand and build future visibility plans.
Use data insights to optimize planning across multiple visibility avenues on app.Prepare weekly performance reports highlighting operational efficiency and execution.
  • Strategic Marketing Integration
Navigate and utilize Marketing Dashboards to track the impact of merch on brand metrics and customer acquisition.Collaborate with the growth team to iterate on merch designs and distribution strategies based on real-time dashboard feedback.

Candidate Profile: Qualifications & Skills

Experience: 2–3 years of proven experience in an Operations, Supply Chain, or Category Management role (preferably in E-commerce or a high-growth startup).Analytical Rigor: Proficiency in Excel/Google Sheets and experience working with marketing analytics dashboards. You should be able to "tell a story" through data.Problem Solving: A natural "firefighter" who can think quickly on their feet and find creative solutions when things go wrong.Speed & Agility: Comfortable working in a high-pressure environment where priorities can shift rapidly.Communication: Exceptional stakeholder management skills with the ability to influence people across different seniority levels."We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, disability status, or any other characteristic protected by the law"

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Swiggy logo
Swiggy

Food Delivery / E-commerce

Bangalore

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