Lead - Marketing

Kofluence

4 - 9 years

6 - 9 Lacs

bengaluru

Posted:4 hours ago| Platform:

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Skills Required

public relations brand positioning iso social media analytical media relations wordpress content marketing seo ms office

Work Mode

Work from Office

Job Type

Full Time

Job Description

Public Relations & Corporate Communications

Develop and execute PR strategies to enhance brand visibility, industry authority, and stakeholder trust.
Build and nurture relationships with journalists, editors, industry analysts, influencer networks, and media partners.
Manage award submissions, industry event participation, and strategic media collaborations.
Draft and oversee press releases, media pitches, speeches, and thought-leadership article placements.
Monitor media coverage, analyse industry trends, and report on PR performance metrics.

Brand Communications & Content Marketing

Create high-quality, SEO-optimised content for blogs, websites, case studies, newsletters, and social channels.
Produce research-based, data-backed reports to support both PR and marketing objectives.
Plan, script, and manage podcasts, webinars, interviews, and other audio/video formats.
Collaborate across teams to align messaging with brand guidelines while keeping a consistent voice.

Experience: Minimum 4 years in PR, Corporate Communications, or Marketing, with proven expertise in media relations and content creation.
Education: Bachelor s or Master s in PR, Journalism, Communications, Marketing, or related field.
Strong track record in PR campaign execution, award submissions, event participation, and media partnerships.
Excellent storytelling skills in written, verbal, and presentation, with a strong sense of brand positioning.
Proficiency in MS Office, social media platforms, CMS tools (WordPress, etc.), and AI tools like ChatGPT.
Project management skills with the ability to handle multiple initiatives simultaneously.
Analytical mindset with the ability to measure and optimise performance.
Willingness to work from the office (WFO).

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