Lead - Marketing

Job Title / Position: - Lead - Marketing

DESIGNATION

Lead Marketing

DEPARTMENT (BU/FUNCTION)

Marketing

LOCATION

Bengaluru

REPORTING MANAGER

Chief Marketing Officer

Job Purpose:

We are seeking a dynamic and forward-thinking Lead Marketing to partner with the Chief Marketing Officer in driving Embark Client marketing strategy across tenants, investors, and the overall corporate brand. The role is ideal for a marketing leader passionate about leveraging digital, data, and technology to transform brand experience, engagement, and communication at scale.

Key Responsibilities:

Partner with the CMO to develop and execute Embark Client integrated marketing and brand strategy across occupier, investor, and corporate audiences.

Drive consistency in brand positioning, messaging, and creative storytelling across all touchpoints.

Build marketing frameworks that strengthen Embark Client leadership narrative as India's most trusted real estate investment platform.

Drive the digital transformation of marketingacross website, mobile apps, and digital engagement platforms for tenants and investors.

Evaluate, pilot, and implement marketing technologies (MarTech) to enhance tenant engagement, including CRM, loyalty programs, analytics dashboards, and digital communication tools.

Oversee Embark Client digital ecosystemincluding corporate website, occupier app ensuring best-inclass content, design, UX, and performance.

Develop data-driven campaigns and insights dashboards to measure and optimize marketing ROI.

Conceptualize and deliver tenant engagement campaigns across Embark Client 50+ million sq. ft. portfolio, integrating experiences, communications, and community building.

Support investor engagement marketing, investor education initiatives, and digital content strategy.

Partner with internal teams (Leasing, Asset Management, Projects, Design, IR, Hospitality) to deliver tailored communication programs that drive business outcomes.

Lead brand storytelling initiatives that elevate Embark Client corporate identity across parks, assets, and digital platforms.

Manage agency partners across creative, media, and digitalensuring impactful campaigns aligned with brand objectives.

Drive creation of marketing collaterals, brand films, property showcases, photoshoots, microsites and corporate storytelling content.

Develop and execute a marketing monetization strategy through sponsorships, partnerships, and cobranded initiatives across Embark Client parks and events.

Build and manage strategic brand alliances that enhance Embark Client ecosystempartnering with leading consumer, tech, F&B, and wellness brands.

Qualifications and Work Experience:

Bachelor's degree in marketing / business / communications (MBA preferred)

15+ years of marketing experience, with at least 5+ years in senior leadership / strategic roles

Proven track record of building and scaling marketing functions, and delivering measurable outcomes (brand growth, customer acquisition, revenue etc.)

Deep expertise in integrated marketing across both digital and traditional channels

Strong analytical mindset; comfort with analytics, KPIs, dashboards; able to translate data into action

Excellent communication & presentation skills; ability to influence at senior levels, and convey complex ideas simply

Knowledge, Skills and Competencies:

Should drive and maintain relationships with company's prospective as well as existing clients.

Responsible for overall customer satisfaction

Communication and interpersonal prowess to interact with tenants effectively.

Good leadership and ownership skills, ability to motivate, delegate with appropriate follow-up and create engagement within the team.

Timely, on-budget execution of marketing programs