Job
Description
Position Overview: We are seeking a proactive and results-driven Lead Generation Specialist to join our team. This role is essential for identifying, qualifying, and nurturing prospects to support our sales pipeline. The ideal candidate will have strong research and communication skills, combined with a strategic approach to lead development. Key Responsibilities: Prospect Identification: Conduct in-depth market research to identify potential leads via databases, LinkedIn, web tools, and other channels. Lead Qualification: Evaluate leads based on criteria like interest, budget, and fit with company offerings. CRM Management: Manage and update lead data within CRM tools (e.g., Salesforce, HubSpot), ensuring accurate tracking and follow-up. Outreach Campaigns: Plan and execute targeted outreach campaigns using email, calls, and social platforms to engage and nurture leads. Team Collaboration: Work closely with the sales and marketing teams to align lead generation efforts with company goals and sales targets. Performance Reporting: Track key lead generation metrics and provide regular reports on performance, conversion rates, and opportunities. Required Skills & Qualifications Education: Bachelor’s degree in Business, Marketing, Communications, or a related field Experience: Proven experience in lead generation or sales development, preferably in B2B environments. CRM Proficiency: Hands-on experience with CRM systems like Salesforce, HubSpot, or similar platforms. Email Platform Expertise: Proficiency in using email marketing platforms (e.g., Mailchimp, Marketo) to create and manage campaigns. CRM Sequence Knowledge: Understanding of CRM workflows and automation sequences to streamline lead nurturing processes. Communication: Excellent written and verbal communication skills for crafting outreach messages and engaging with prospects. Analytical Skills: Ability to assess data, interpret results, and make recommendations for improving lead quality and volume. Sales Knowledge: Understanding of sales cycles and the ability to qualify leads effectively before handing off to the sales team. Key Skills 1-2 years of Experience in B2B lead generation.
