Lead Generation Specialist

Lead Generation Specialist

IT Services / Digital Agency experience preferred

Kolkata (On-site - Only candidates from Kolkata should apply)

Founders and Leadership Team

3 to 6 years

Excellent English communication (written and verbal)

Up to 30k + On Target Earnings

UK Shift

Role Overview

Lead Generation Specialist

The ideal candidate has hands-on experience generating leads for IT services or digital agencies and is excellent at campaign execution, sequencing, targeting, list building, and funnel tracking.

Key Responsibilities

Lead Generation & Outreach

• Execute cold email outreach campaigns end-to-end

• Build targeting lists and ICP-based lead databases
• Create and optimise multi-step

  email sequences

  for conversions

• Manage outreach tools and inboxes

  to ensure high delivery & reply rates

Marketing & Growth Activities

• Run Meta Ads and other paid campaigns for lead generation

• Lead nurturing through email automation

  and retargeting funnels
• Research industries, ICPs, and competitors to improve targeting
• Support the creation of landing pages, lead magnets, and cold assets

CRM & Reporting

• Maintain CRM

  hygiene and lead movement stages
• Track campaign metrics - delivery, open, reply, booked calls, conversion
• Share weekly dashboards with clear outcomes and learnings

Requirements

• 3 to 6 years of experience in Lead Generation / B2B Growth

• Mandatory experience working with

  IT Services / Digital Agency / SaaS

• Strong knowledge of

  cold email tools, sequencing, and deliverability

• Experience with

  LinkedIn outreach and database building tools

• Comfortable

  running Meta Ads

  or similar paid campaigns

• Proficient with CRM

  platforms and marketing automation tools
• Basic understanding of sales funnels and appointment-setting metrics

• Experience with Upwork or bidding platforms

Desired Attributes

• Highly execution-driven - strong follow-up and ownership
• Analytical mindset with good experimentation instincts
• Detail-oriented - precision in target lists and campaign setup
• Organized - can manage multiple campaigns simultaneously
• Thrives in a fast-paced, performance-focused environment

Success Metrics

• Number of qualified meetings generated monthly
• Cost per lead (CPL) / Cost per opportunity (CPO)
• Strong conversion from outreach to booked appointments
• High email deliverability + reply rates + show-ups
• Timely and accurate CRM reporting

Why Join Us?

• Work closely with founders and global leadership
• Full ownership - lead generation function from the ground up
• Direct impact on revenue and growth outcomes
• Fast career progression in a high-growth international business
• High-performance, collaborative, and learning-centric culture