Lead Generation Specialist

Techsysa Innovations India Pvt Ltd

Location: New Delhi/Noida (Hybrid/Remote options)
Experience: 2–5 years in B2B Lead Generation

Who We Are

Techsysa is a next‑generation IT solutions and digital transformation company based in New Delhi, founded in 2020. We deliver customer-centric web, mobile, and cloud solutions -ranging from mobile app development and digital marketing to e‑commerce and ERP platforms—helping businesses thrive in their digital journey

Role Overview

We’re seeking a Lead Generation Specialist with 2–5 years of experience in sourcing, qualifying, and planning outreach to B2B prospects. You’ll collaborate closely with marketing and sales teams to fill the pipeline with qualified opportunities.

Responsibilities

• Identify & research target companies and decision-makers using tools such as LinkedIn Sales Navigator, ZoomInfo, Hunter.io
• Develop and execute outbound outreach campaigns via email, cold calls, and LinkedIn
• Qualify inbound leads via discovery calls and predefined BANT criteria (Budget, Authority, Need, Timeline)
• Set up appointments or demos for the sales team
• Maintain accurate records in the CRM (HubSpot/Salesforce/Pipedrive)
• Analyze lead-gen KPIs (e.g., lead volume, conversion rates, cost per lead) & optimize campaigns
• Collaborate with marketing on targeted content and ABM campaigns
• Provide weekly progress reports to sales leadership

What You Bring

• 2–5 years in B2B lead generation/sales development
• Experience with multichannel outreach (cold email, calling, LinkedIn)
• Strong communication and interpersonal skills
• Highly organized with excellent time management
• Experience using CRMs and lead-gen tools
• Results-oriented mindset and persistence in follow-ups
• Data-driven approach with ability to analyze campaign performance

What We Offer

• Growth within a rapidly expanding digital transformation company
• Collaborative and entrepreneurial culture
• Flexible/hybrid working arrangement
• Compensation is competitive and reflective of your experience
• Opportunities for professional development and mentorship

Job Type: Full-time

Pay: ₹10,000.00 - ₹50,000.00 per month

Benefits:

• Paid time off
• Work from home

Work Location: In person