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Lead Generation Specialist

2 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

*Lead Generation Executive* *SALARY* 35K-45K plus incentives Spryb Digital is looking for a sharp, motivated, and resourceful Lead Generation Executive who can sniff out opportunities even in a haystack of LinkedIn profiles, Upwork briefs, and inboxes. If you live for the thrill of starting conversations that convert into business, we want to hear from you. *Role Overview* The Lead Generation Executive will play a key role in building a high-quality pipeline by identifying and engaging potential clients through cold calling, email campaigns, and online platforms like Clutch, Upwork, Fiverr, and LinkedIn. This role requires a self-starter who thrives on targets and has a knack for sparking interest and initiating business conversations. *Key Responsibilities* Generate qualified leads through: Cold Calling Email Campaigns LinkedIn Outreach Freelance platforms (Upwork, Fiverr, Clutch, etc.) Candidate should have experience to Build and maintain a prospect database with accurate details and engagement tracking. Understand client pain points and articulate value propositions that spark curiosity. Set up discovery calls/meetings for the Business Development team. Collaborate with the marketing team on campaign targeting and follow-ups. Achieve monthly lead generation and conversion targets. Track performance metrics and report on lead quality, quantity, and conversions. Keep up with market trends and competitors' activities to identify new opportunities. *Skills Required* Excellent written and verbal communication skills. Strong research and online prospecting ability. Proficient in using tools like LinkedIn Sales Navigator, Apollo.io, Hunter, Mailchimp, etc. Proficient with Ms Office - PowerPoint, Word and Excel. Familiarity with freelance platforms (Upwork, Fiverr, Clutch, PPH). Email marketing know-how and cold outreach etiquette. Experience in handling objections and qualifying leads effectively. Ability to work independently, manage time efficiently, and deliver under pressure. *Qualifications*: Bachelor's degree in Business, Marketing, or related field. 2+ years of experience in lead generation, preferably in IT or digital services. Previous experience with international markets (especially US, MENA, Singapore, or Australia) is a bonus. CRM experience is preferred (HubSpot, Zoho etc.). Show more Show less

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