Lead Generation Specialist

Job Description: SEO & Lead Generation Specialist

Location: Ajmer (Hybrid)
Type: Full-time / Freelance
Experience: Minimum 1-2 years in SEO and lead generation

About Us:

Next Step Edu is a fast-growing career and education platform that connects students and working professionals to top universities through online degree programs. We’re now looking for a results-driven SEO Specialist to boost our online visibility and generate quality leads for our academic programs.

Key Responsibilities:

• Develop and implement effective SEO strategies (on-page & off-page)
• Conduct thorough keyword research to drive traffic and generate leads
• Optimize landing pages, website content, and blog posts to improve rankings
• Perform technical SEO audits and work with the web team to resolve issues
• Track and analyze website analytics and KPIs using tools like Google Analytics, Search Console, SEMrush/Ahrefs
• Build high-quality backlinks through outreach and content marketing
• Collaborate with the content and digital marketing teams for lead-oriented campaigns
• Monitor competitors and trends to refine strategies
• Run A/B tests on meta tags, CTAs, and headlines to increase conversion
• Ensure SEO best practices are followed across all digital assets
• Provide regular reports on rankings, lead performance, and recommendations

Requirements:

• Proven experience in SEO and digital lead generation (preferably in the education sector)
• Strong understanding of search engine algorithms, keyword ranking factors, and digital funnels
• Hands-on experience with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Ubersuggest, etc.
• Knowledge of WordPress/website CMS and basic HTML/CSS (preferred)
• Experience with lead tracking tools and CRM integration is a plus
• Excellent communication and reporting skills
• Ability to work independently and deliver measurable results

Perks:

• Flexible working hours (Hybrid model)
• Performance-based incentives
• Opportunity to work with a growing edtech startup
• Freedom to experiment and innovate

Job Types: Full-time, Internship

Pay: ₹9,832.37 - ₹39,878.28 per month

Benefits:

• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Work Location: In person