Lead Generation Manager

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Location:

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About the Role:

Lead Generation Manager

Key Responsibilities:

• Develop and execute lead generation strategies to target healthcare providers, medical practices, clinics, hospitals, and other potential clients relevant for selling RCM services.
• Use various channels including high volume cold calling, email campaigns, LinkedIn outreach, etc.
• Conduct in-depth research to identify key decision-makers and gather critical prospect information.
• Qualify leads through effective communication and alignment with the sales team’s criteria.
• Maintain and update the CRM system with accurate lead information and activity tracking.
• Collaborate with the sales and marketing teams to refine messaging, campaigns, and lead qualification criteria.
• Prepare weekly and monthly lead generation reports and dashboards to present progress and pipeline status to the Sales Head.
• Stay updated on industry trends, competitor activities, and evolving market dynamics in the US RCM sector.

Required Skills & Qualifications:

• Minimum

  3-5 years of experience

  in lead generation or sales development, preferably in the

  US RCM or healthcare outsourcing industry

  .
• Strong understanding of the US healthcare revenue cycle and medical billing services.
• Excellent communication and interpersonal skills.
• Experience with CRM tools such as Salesforce, HubSpot, Zoho, or similar platforms.
• Comfortable working during

  US business hours (5:30 PM – 3:00 AM IST)

  .
• Self-motivated, target-oriented, and capable of working with minimal supervision.

Preferred Qualifications:

• Prior experience working with US-based sales or business development teams.
• Familiarity with HIPAA compliance and healthcare data handling protocols.