Lead - Content Marketing

Summary:

The Lead - Content Marketing owns Unimed’s global content strategy and is responsible for telling the company’s story in a way that builds trust, credibility, and influence in the maritime healthcare space. Reporting to the Head of Marketing, this role takes charge of content planning, creation, publishing, distribution, and measurement across all channels.

This is a highly visible role that collaborates with industry leaders, maritime health influencers, customers, and internal subject matter experts to produce insightful and authoritative content. The ideal candidate is a strong storyteller, a confident interviewer, and an exceptional copywriter who can translate complex ideas into sharp, compelling narratives that resonate with technical and business audiences.

The Lead - Content Marketing owns the social media calendar, ensures consistent publishing on LinkedIn, manages gated content for lead generation, and tracks content performance against brand awareness, SEO, and pipeline goals. This role works closely with Corporate Marketing and Product Marketing to support brand campaigns, product launches, and customer marketing initiatives.

Responsibilities:

• Own the content strategy and editorial calendar across brand, product, customer, and thought leadership themes.
• Research, write, edit, and publish high-quality content including blogs, whitepapers, ebooks, email newsletters, case studies, product explainers, and short-form videos.
• Conduct interviews and collaborate with industry leaders, maritime experts, influencers, customers, and internal stakeholders to produce thought leadership content.
• Plan, script, and execute gated content and lead-generation assets such as reports, webinars, and downloadable guides.
• Manage and grow Unimed’s social media presence with consistent weekly posting cadence, unique storytelling formats, and a mix of brand, customer, and industry content.
• Work with Corporate Marketing and Product Marketing on campaign messaging and content deliverables for product launches, events, sponsorships, and partner co-marketing.
• Own copywriting for LinkedIn, newsletters, ads, landing pages, campaigns, and website headlines.
• Optimize all content for SEO and keyword growth, regularly improving page rankings, internal links, and content depth.
• Track key metrics including organic traffic, new keywords added, ranking of brand and non-brand pages on SERPs, MQLs from gated content, email open rates, click-through rates, and social engagement.
• Manage content publishing on LinkedIn, the website CMS, newsletters, and other digital channels.
• Maintain a library of updated content assets (SharePoint, Drive, CMS) and ensure easy access for the marketing, sales, and customer success teams.
• Collaborate with the design team to produce graphics, videos, and visual storytelling elements.
• Review content performance each month and present insights, successes, and recommendations for improvement.
• Stay on top of maritime healthcare, regulatory, and technology trends to produce timely and relevant content.

Technical/ Professional Qualification/ Requirements:

• 7-9 years of content marketing experience in B2B SaaS or maritime industry.
• Exceptional writing, editing, and storytelling skills. Able to convert technical concepts into engaging narratives
• Comfortable interviewing subject matter experts and translating insights into compelling content
• Experience maintaining a social media calendar and publishing cadence for a B2B brand
• Hands-on SEO knowledge: keyword research, optimization, internal linking, metadata, SERP tracking
• Strong understanding of content analytics and metrics such as traffic, ranking, engagement, open rates, and conversion
• Familiarity with CRM and marketing tools (HubSpot, Mailchimp, SEMrush, Ahrefs, Analytics, CMS, BuzzSumo)
• Organized, deadline-driven, proactive, and able to manage multiple content streams simultaneously
• Skilled in cross-functional collaboration with product, corporate marketing, sales, and customer success
• Self-motivated, high-ownership mindset, and comfortable working independently