Key Account Manager (E-Com Marketplaces)

About Us

RB2F is a D2C AI-enabled digital marketing agency based in Pune, blending creativity, performance, and technology to help brands grow and scale. Since 2019, we’ve been building full-stack digital strategies that connect storytelling with sales, data with emotion, and creativity with commerce. From branding and performance marketing to automation and tech-driven experiences, we partner with ambitious brands to drive real results.

We work with more than 150 businesses across India and MENA markets and across industries like E-commerce, Retail, Edtech among others.

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Company Overview

RB2F is an AI-enabled, full-funnel digital marketing agency headquartered in Pune. Since 2019, we’ve partnered with over 150 businesses across India and MENA, delivering data-driven marketing that integrates creativity, automation, and performance.

We serve clients across E-commerce, Retail, EdTech, SaaS, and other emerging verticals, offering services such as branding, paid media, performance marketing, content, and automation. Our approach connects storytelling with sales, and strategy with scalability.

Role Overview - Amazon Account Manager

Amazon Account Manager

You will manage cataloging, operations, advertising, and strategy for Amazon stores - collaborating closely with creatives, supply chain teams, and paid media experts to drive top-line and bottom-line results.

Key Responsibilities

Strategy & Planning

• Build and execute Amazon GTM strategies across:
• Sponsored Ads (SP, SB, SD), Amazon DSP
• Brand Store Optimization, Deals, A+ Content, Subscribe & Save
• Align goals with KPIs such as TACoS, revenue growth, conversion rate, ranking, and Buy Box %
• Develop launch strategies for new products and categories
• Define pricing, competitor positioning, and listing SEO plans



Execution & Optimization

• Oversee catalog management, listing quality, and FBA/FBM health
• Optimize A+ Content, bullet points, titles, and images based on SEO and CRO best practices
• Monitor account health, inventory, and operational performance
• Optimize campaign budgets, keyword targeting, and sales velocity

Team Leadership

• Manage a team of 4–6 Amazon growth specialists across cataloging, ads, and support
• Set KPIs, manage workflows, and conduct reviews
• Lead client calls, troubleshoot issues, and set redressal protocols
• Enable team with tools training, policy updates, and SOPs

Reporting & Insights

• Prepare performance dashboards using:
• Brand Analytics, Business Reports, and 3rd party analytics
• Looker Studio, GA4 for D2C + Amazon omni-channel reporting
• Present weekly/monthly performance to clients with data-backed recommendations
• Conduct audits and opportunity assessments across accounts

Innovation & Automation

• Use automation tools for inventory alerts, pricing strategies, and customer review tracking
• Leverage Helium 10, Jungle Scout, and AI content generators to scale operations
• Experiment with new formats (video ads, virtual bundles, coupons)

Tools & Platforms

• Platforms:

  Amazon Seller Central, Vendor Central, Brand Analytics, Amazon DSP.

• Ad Tools:

  Amazon Ads Console, Perpetua, Pacvue, Bulk Operations

• Analytics:

  Business Reports, Helium 10, Looker Studio

• Automation:

  Zapier, Inventory Planners, FeedbackWhiz

Key Performance Indicators (KPIs)

• Revenue Growth:

  Drive MoM/YoY growth aligned with client targets

• TACoS Optimization:

  Maintain or reduce TACoS while increasing sales

• Listing Health Score:

  Maintain ≥95% listing quality and compliance

• Buy Box Ownership:

  Maximize Buy Box share across high-priority ASINs

• Operational SLAs:

  Ensure inventory levels, shipping, and reviews meet benchmarks

• Review Management:

  Grow average rating and review velocity using automated tools

Requirements

Experience

• 2-4 years of experience managing Amazon accounts (Seller or Vendor)
• Proven track record of scaling Amazon businesses across different categories
• Experience handling ₹50L+ monthly revenue portfolios

Technical Skills

• Strong in catalog setup, listing SEO, keyword optimization, and store design
• Expertise in ad strategy, pricing, inventory planning, and growth tracking
• Proficiency with brand registry, A+ Content, and compliance best practices