International SEO & GTM Lead — Market Expansion (US / GCC / Global)

Experience Required: 5 + Years in SEO & GTM, including 1–2 international market launches (US / GCC / Global)

Vacancies: 1 Position (Market Expansion Leadership Role)

Location: Indore, Madhya Pradesh

Job Type: Full-Time | SEO & GTM | International Market Focus

Joining Timeline: Immediate Joiners Preferred

Position Overview

• We are looking for a seasoned International SEO & GTM Lead to drive Nway ERP’s expansion into global markets (USA, GCC, and others).
• This is a leadership role responsible for end-to-end SEO & GTM strategy: site architecture, landing page builds, organic & paid traffic, conversion optimization, and measurable business outcomes.
• The ideal candidate has deep technical SEO expertise, experience in multi-country launches, analytics, CRO, and strong collaboration skills with dev, product, and marketing teams.

Key Responsibilities

• Define international site architecture, domain strategy (ccTLD / subfolder / subdomain), URL structure, hreflang, canonical, and indexing for multiple country/language sites.
• Research market-specific keywords, search intent, and buyer behavior for target markets (US, GCC, others).
• Create localized content, build landing pages, and ensure SEO-friendly code, page speed, and UX/CRO readiness.
• Launch organic SEO campaigns and coordinate paid campaigns to generate initial traffic and conversion data.
• Implement analytics & tracking: GA4, GSC, UTM tagging, conversion goals, and dashboards.
• Continuous optimization: On-page SEO, content updates, backlinks, technical audits, CRO (A/B tests, heatmaps), and conversion improvements.
• Provide regular reports aligning SEO & GTM performance to business KPIs (leads, MQLs, conversions).

Key Skills & Experience

• 5+ years SEO experience, including 1–2 full international market launches (GCC, USA, or similar).
• Hands-on technical SEO: domain strategy, hreflang, canonical, indexing, site architecture, crawl & index audits.
• Strong command over tools: Ahrefs / SEMrush, Screaming Frog / Sitebulb, page speed & Core Web Vitals, GSC, GA4, basic HTML/CSS.
• Proven track record: landing pages + content + SEO + CRO + conversion optimisation, delivering leads / MQLs / demo requests.
• Familiarity with paid advertising channels and integration with organic campaigns.
• Excellent collaboration & project management: ability to work with dev/product/content/marketing teams across time zones.
• Excellent written & spoken English; familiarity with GCC / US search & buyer patterns a plus.
• Nice to have: SaaS/B2B/ERP domain experience, multilingual / localization (Arabic or other).

Key Result Areas (KRA) & KPIs

• International market SEO & GTM setup: Correct site architecture, hreflang, canonical, sitemap, robots.txt, zero critical crawl/index issues.
• Organic traffic growth (new markets): MoM growth in sessions, increase in indexed pages per region.
• Keyword visibility & SERP performance: % of target keywords in top SERP positions, improved CTR for landing pages.
Landing page performance & conversions: CR
• target benchmark, number of leads/MQLs/demo requests, reduced bounce rate, improved session metrics.
• Backlink profile & domain authority: growth in referring domains, domain/page authority, overall SEO authority score trending upward.
• Technical health & UX maintenance: Page load time & Core Web Vitals within acceptable limits, mobile usability = zero issues.
• Cross channel & paid/organic synergy: CPL, ROAS, accurate UTM attribution.
• Reporting, insights & continuous optimization: Monthly dashboards, quarterly reviews with actionable roadmap, at least one major optimization/test per quarter.