Influencer Marketing Specialist

Company Overview

La Elega is all about adding value to your everyday quality of life.

We have developed range of products that not only improves your health but your wellness.

Mixing the right combination of the product to your life

Position Overview:

The Performance Marketing Manager will be responsible for developing, implementing, and

managing performance marketing strategies that drive customer acquisition, engagement, and

retention. This role requires a data - driven mindset and expertise in digital marketing channels

to optimize campaigns and maximize ROI.

Key Responsibilities:

Strategy Development:

• Develop and execute comprehensive performance marketing strategies across various

digital channels including PPC, display advertising, social media, affiliate marketing, and

more.

• Identify target audiences and tailor marketing strategies to meet business objectives.

Campaign Management:

• Plan, create, and manage performance marketing campaigns to drive traffic,

engagement, and conversions.

• Monitor and optimize campaigns to improve performance and achieve KPIs.

• Work with creative and content teams to develop compelling ad copy and visuals.

Data Analysis and Reporting:

• Analyze campaign performance data and provide insights and recommendations for

optimization.

• Generate regular reports on key metrics, including ROI, CPA, CPC, CTR, and conversion

rates.

• Utilize data to forecast future performance and adjust strategies accordingly.

Budget Management:

• Manage the performance marketing budget, ensuring efficient allocation of resources.

• Track spending and optimize budget allocation to maximize return on investment.

Collaboration:

• Collaborate with cross - functional teams including product, sales, and customer service

to align marketing strategies with overall business goals.

• Work closely with external partners and agencies to enhance campaign performance.