Digital Marketing Specialist

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Location:

Job Type

The Digital Marketing Manager will be responsible for developing, implementing, and managing performance marketing strategies that drive customer acquisition, engagement, and retention. This role requires a data-driven mindset and expertise in digital marketing channels to optimize campaigns and maximize ROI.

Key Responsibilities:

• Strategy Development:

• Develop and execute comprehensive performance marketing strategies across various digital channels including PPC, display advertising, social media, affiliate marketing, and more.
• Identify target audiences and tailor marketing strategies to meet business objectives.

• Campaign Management:

• Plan, create, and manage performance marketing campaigns to drive traffic, engagement, and conversions.
• Monitor and optimize campaigns to improve performance and achieve KPIs.
• Work with creative and content teams to develop compelling ad copy and visuals.

• Data Analysis and Reporting:

• Analyze campaign performance data and provide insights and recommendations for optimization.
• Generate regular reports on key metrics, including ROI, CPA, CPC, CTR, and conversion rates.
• Utilize data to forecast future performance and adjust strategies accordingly.

• Budget Management:

• Manage the performance marketing budget, ensuring efficient allocation of resources.
• Track spending and optimize budget allocation to maximize return on investment.

• Collaboration:

• Collaborate with cross-functional teams including product, sales, and customer service to align marketing strategies with overall business goals.
• Work closely with external partners and agencies to enhance campaign performance.

Qualifications

• Social Media Marketing and Digital Marketing skills
• Web Analytics and Online Marketing skills
• Strong communication skills
• Experience in content creation and SEO
• Knowledge of e-commerce platforms and email marketing
• Ability to analyze and interpret data
• Bachelor's degree in Marketing, Communications, or related field