Influencer Marketing Manager

Key Responsibilities:

Influencer Scouting, Evaluation & Relationship Building

Lead end-to-end influencer scouting—understanding campaign briefs, identifying top creators, and shortlisting talent based on campaign objectives, audience insights, and brand tone.

Develop advanced evaluation frameworks to assess influencers on reach, engagement patterns, audience quality, authenticity, past performance, and category relevance.

Maintain and expand a strong influencer database across platforms (Instagram, YouTube, Snapchat, etc.).

Build and nurture long-term relationships with influencers and agencies across categories such as fashion, lifestyle, tech, beauty, food, finance, and fitness.

Campaign Strategy, Planning & Execution

Strategize and execute influencer marketing campaigns end-to-end, from outreach and negotiations to content execution and performance delivery.

Collaborate closely with strategy, pricing, and operations teams to align influencer selection with budgets, content deliverables, KPIs, and deadlines.

Manage creator briefing, content approvals, coordination, and adherence to brand guidelines.

Monitor campaign performance in real time and optimize based on data insights.

Leadership & Process Management

Guide junior team members in scouting, campaign operations, and documentation.

Ensure strong process management—timely execution, structured reports, and smooth communication with internal teams and clients.

Maintain accurate performance reports and share insights for future optimization.

Qualifications

1) 4+ years of hands-on experience in influencer marketing and campaign management.

2) Strong understanding of social media platforms, creator trends, content formats, and influencer landscapes.

3) Proven experience managing large-scale influencer campaigns independently.

4) Strong connections with Nano, Micro, Macro & Key Opinion Leaders (KOLs) across categories.

5) Excellent multitasking abilities with a strong sense of ownership and deadline management.

6) Good understanding of the influencer ecosystem, social media trends, brand alignment, and content strategies.

7) Proficiency in influencer analytics, scouting tools, Excel/Google Sheets, and performance reporting.