Influencer Marketing Manager

Position:

Brand:

Company:

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Reports to:

About the Company

Aquench

dynamic Influencer Marketing Manager

Role Overview

building and executing 360° influencer and partnership strategies

Key Responsibilities

• Influencer Partnerships

• Identify, negotiate, and onboard

  micro, macro, and celebrity influencers

  aligned with the brand.
• Plan and execute

  influencer campaigns

  for product launches, seasonal activations, and ongoing brand storytelling.
• Build long-term relationships with influencers, agencies, and talent managers.
• Monitor and analyze campaign performance, ROI, and influencer engagement.
• 
  

• Event Coordination

• Plan and manage

  brand activations, product launches, sports/fitness events, and experiential campaigns

  .
• Ensure smooth execution of

  on-ground and digital events

  , coordinating with vendors, agencies, and internal teams.
• Integrate influencer presence in events for maximum visibility.
• 
  

• Sponsorships & Collaborations

• Identify and secure

  sponsorship opportunities

  in sports, marathons, fitness expos, college fests, and lifestyle events.
• Manage contracts, negotiations, and deliverables with external partners.
• Drive

  brand collaborations and co-marketing initiatives

  with like-minded wellness, fitness, or lifestyle brands.
• 
  

• Strategic Partnerships

• Develop partnerships with

  gyms, sports academies, healthcare institutions, and wellness platforms

  to increase visibility.
• Build relationships with PR agencies and media outlets to amplify campaigns.
• Collaborate with the marketing team to ensure alignment of influencer and partnership activities with brand objectives.
• 
  

• Reporting & Analytics

• Track and analyze campaign performance (reach, impressions, engagement, conversions).
• Provide insights and recommendations for optimizing influencer and event ROI.
  

Requirements

• 2–3 years of experience

  in influencer marketing, PR, or brand partnerships (FMCG/D2C experience preferred).
• Strong network of influencers, agencies, and event organizers in

  fitness, wellness, and lifestyle sectors

  .
• Proven ability to manage

  end-to-end campaigns, events, and sponsorships

  .
• Excellent negotiation, communication, and relationship management skills.
• Ability to handle

  multiple projects and deadlines

  in a fast-paced environment.
• Strong analytical mindset with experience in

  campaign reporting and ROI tracking

  .
  

What We Offer

• Opportunity to

  lead influencer & partnership strategy

  for a growing hydration brand.
• A dynamic and collaborative

  performance-driven work culture

  .
• Competitive compensation with growth-linked incentives.

• Provident Fund (PF)

  .

• Comprehensive Medical Insurance

  .

• Cellphone reimbursement

  for work-related usage.