Influencer Marketing Executive

Role Overview

onboarding YouTubers

performance marketing campaigns

Key Responsibilities

Influencer Scouting & Onboarding (YouTube-Focused)

• Own the end-to-end YouTuber scouting and onboarding process, from understanding campaign briefs to creator shortlisting and onboarding
• Identify and onboard relevant Nano, Micro, and Macro YouTubers based on campaign objectives, target audience, and brand tonality
• Build and maintain a strong, updated database of YouTube creators across categories such as Finance, Tech, Lifestyle, Food, Fitness, etc.
• Develop data-driven frameworks to evaluate creators based on reach, engagement, audience quality, content relevance, and performance potential
  

Campaign Planning & Execution

• Plan, execute, and monitor performance-driven influencer campaigns on YouTube
• Coordinate end-to-end campaign execution including outreach, negotiation, briefing, tracking setup, content approvals, and timelines
• Work closely with strategy, pricing, and operations teams to align influencer selection with budgets, deliverables, and KPIs
• Ensure smooth execution and timely delivery of influencer-led campaigns
  

Performance Marketing Support

• Support performance marketing campaigns by onboarding creators suitable for CPA/CPL/CPS-based models
• Ensure creators understand campaign goals, tracking links, CTAs, and performance expectations
• Monitor campaign performance and assist in optimization by identifying high-performing creators and content formats
  

Market & Influencer Insights

• Stay updated with the latest YouTube trends, content formats, algorithm updates, and influencer marketing best practices
• Maintain strong relationships with YouTubers, agencies, and creator platforms to source talent quickly
• Share market insights, creator trends, and performance learnings with internal teams
  

Qualifications & Skills

• 1–2 years of experience in Influencer Marketing (YouTube experience preferred)
• Strong understanding of the YouTube influencer ecosystem and performance marketing models
• Established network and good connections with Nano, Micro, and Macro YouTubers
• Ability to multitask, manage deadlines, and work in a fast-paced performance marketing environment
• Strong communication, negotiation, and coordination skills
• Data-driven mindset with attention to detail