Influencer Marketing Executive

Job Title: Influencer Marketing Executive

Company Name: Godrej Consumer Products Ltd. (Muuchstac)

Location: Borivali

Job Type: Full-time

About Us:

Muuchstac is a leading men's grooming brand focused on high quality skincare, beard care and haircare products.

We're seeking an Influencer Marketing Executive to join our marketing team and support our influencer marketing efforts.

Role & responsibilities:

• Conceptualizing the content: Conceptualizing the content of the video; briefing the influencer to promote brand messages through video content

• Script review and adaptation: Review and adapt scripts to synchronize with influencer stories and emerging trends to visualize compelling stories.

• Co-ordinate for video production and release: Work closely with influencers and creative teams to plan, produce, and release high-quality video content in line with campaign objectives.

• Monitor campaign performance: Track and analyze video campaign performance, providing insights and recommendations for improvement.

• Stay updated with trends: Keep up to date with the latest trends in influencer marketing, social media platforms, and video content strategies.

• Ensure brand consistency: Ensure all influencer video content aligns with the brand's identity and values.

• Manage relationships with influencers: Maintain positive relationships with influencers and ensure clear communication and collaboration.

Preferred candidate profile:

• 1-2 years of experience in influencer marketing, performance marketing with a focus on campaign execution

• Strong understanding of the influencer marketing landscape, including platforms, trends, and best practices

• Excellent communication and project management skills, with the ability to manage cross-functional stakeholders

• Strong analytical and problem-solving skills, with the ability to measure campaign success and provide insights for optimization

Educational Qualification:

• Bachelors degree in marketing, business management, mass media or any other related field