Influencer Marketing Coordinator

Influencer Marketing Coordinator

Cradlewise is a baby tech startup based out of San Francisco, Bangalore, and Pune. We create smart baby products designed to make parenting easier and enhance babies' lives.

smart crib

We are working to reimagine the baby nursery, making it smart, intuitive, and delightful. At Cradlewise, we’re passionate about our people, our customers, our values, and our culture!

See how it works.

Position summary:

Influencer & Campaign Manager

Primary roles and responsibilities:

• Influencer Strategy & Relationship Management

• Identify, recruit, and nurture relationships with influencers and brand ambassadors who align with Cradlewise’s values and audience.
• Negotiate contracts, set clear expectations, and ensure deliverables are met.
• Collaborate with influencers to co-create authentic, engaging content that resonates with parents and caregivers.

• Campaign Planning & Execution

• Develop and execute integrated influencer and digital campaigns to drive awareness, engagement, and conversions.
• Manage campaign calendars, budgets, and reporting—delivering projects on time and within scope.
• Coordinate with internal teams (content, design, product, customer success) to ensure campaign alignment and seamless execution.

• Performance Tracking & Optimization

• Monitor, analyze, and report on campaign performance using analytics tools; track key metrics such as engagement, reach, and ROI.
• Implement A/B testing and iterate on strategies based on data-driven insights.
• Stay ahead of social and influencer trends to keep campaigns fresh and impactful.

• Community Growth & Brand Advocacy

• Foster a vibrant, supportive online community through influencer partnerships, ambassador programs, and UGC (user-generated content) initiatives.
• Organize online events, collaborations, and activations to deepen brand loyalty.

Key Requirements:

• Experience

  :
• 3+ years of experience in influencer marketing, campaign management, or digital marketing, preferably in consumer tech or parenting/lifestyle brands.
• Proven track record of building and managing influencer relationships and running successful campaigns.

• Sales Skills:

• Strong negotiation, communication, and project management skills.
• Analytical mindset with experience in campaign reporting and optimization.

• Collaboration

  : Comfortable working cross-functionally and in a dynamic startup environment.

• Content/Creative Strengths:

• Nifty and persuasive email writing skills
• Strong sense for storyboarding and shaping UGC-style videos.
• Creative, resourceful, and empathetic—able to connect with parents and translate insights into action.

What we are looking for in you:

• First-principle thinking and creative problem-solving.
• Empathy for parents and a genuine interest in making their lives easier.
• Team spirit and outstanding communication skills.
• Comfort with the pace and ambiguity of a startup; curiosity about the tech behind our products.

What We Offer:

• The opportunity to shape how parents discover and trust Cradlewise.
• Fast-track professional growth and real ownership of your work.
• A supportive, collaborative, and innovative team culture.

Location:

Remote-first. Option to work from our Bengaluru, Indiranagar office.

Quick Facts :

INDUSTRY : Baby Tech - The Infant and childcare market is $136B every year.

TYPE : Privately held, VC backed

FOUNDED : 2019

FUNDING : $8M

LEAD INVESTORS : CRV and Footwork

LOCATION : Remote. Preference to SF/Bay Area. Would like to meet occasionally for brainstorming and strategy sessions.

Follow us on LinkedIn.

Sounds like a good fit for you? :

Are you excited to work collaboratively with design, product, and engineering?

Do you thrive in fast-paced, unstructured environments that require you to wear many hats and think on your feet?

Are you an independent thinker, a fast learner, and you're hungry to be a part of a high-performing team?

Come join us!