Influencer Marketing Coordinator

Position: Head – Influencer Marketing

Location:

About Company

Ghar Soaps is a skin care brand based in Pune, dedicated to simplifying skin care routines for effective results. Our brand's mission is to make skin care simple and accessible to all individuals. With a focus on natural ingredients and straightforward products, Ghar Soaps aims to enhance the skin care experience for customers.

About the Role:

We are looking for a creative and proactive Influencer Marketing Executive to manage and execute influencer collaborations across platforms. The ideal candidate will have prior experience working in marketing agencies and handling influencer partnerships, with strong communication skills and an understanding of the digital creator ecosystem.

Key Responsibilities:

• Identify, shortlist, and onboard relevant influencers across Instagram, YouTube, and other platforms.
• Manage end-to-end influencer outreach, negotiation, and coordination.
• Draft briefs, share guidelines, and ensure influencers deliver content in line with brand objectives.
• Maintain strong relationships with influencers, agencies, and creator managers.
• Coordinate timely deliveries, approvals, and posting schedules.
• Track campaign performance, gather insights, and prepare detailed campaign reports.
• Collaborate with internal teams (marketing, creative, product) to align influencer content with brand messaging.
• Handle barter and paid collaborations, ensuring budget efficiency.
• Maintain and update dashboards, databases, and influencer performance metrics.
• Monitor industry trends, competitor campaigns, and emerging creators.

Requirements:

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• 1–3 years of experience working in influencer marketing, preferably within a marketing agency or consumer brand.
• Good understanding of influencer platforms, content styles, and audience demographics.
• Strong communication, negotiation, and relationship-building skills.
• Basic understanding of performance metrics such as reach, engagement, and ROI.
• Creative mindset with attention to detail and a problem-solving attitude.