523 Hotjar Jobs - Page 11

Summary Gainwell Technologies is seeking a highly skilled and motivated Website Manager to lead the evolution of our digital experience. This role combines user-centric thinking, analytical decision-making, and hands-on execution to ensure our website delivers high performance, accessibility, and engagement. You’ll apply a strong foundation in web technologies, user experience design, conversion rate optimization (CRO), and technical SEO to continuously improve the effectiveness and usability of our digital platform Location: Bangalore / Hybrid Your role in our mission Website Development & User Experience Manage and customize website layouts, templates, and visual components using HTML, CSS, JavaScript, and PHP. Implement clean, responsive designs based on wireframes and mockups provided by the design team. Ensure cross-browser compatibility, mobile responsiveness, and alignment with brand standards. Maintain site health, manage updates to themes and plugins, and monitor performance issues. SEO, Performance & Analytics Implement technical and on-page SEO best practices (structured data, schema markup, internal linking, etc.). Optimize Core Web Vitals, page speed, and site performance using caching and code optimization techniques. Monitor SEO and performance metrics via Google Analytics 4, Search Console, and third-party SEO tools. Deliver regular reports on keyword rankings, crawl/indexing issues, traffic, site health, and behavior patterns. UX, CRO & Accessibility Apply UX best practices to implement responsive layouts, intuitive navigation, and accessible interfaces based on provided design mockups. Conduct A/B and multivariate testing to improve usability and user task success (e.g., form completions, navigation flows). Use behavior analytics tools (e.g., Hotjar, Microsoft Clarity) to identify friction points and optimize user flows. Ensure ADA/WCAG 2.1 AA compliance through regular accessibility testing and remediation. Martech & Analytics Integration Integrate and maintain tracking for marketing and analytics platforms (e.g., HubSpot, Salesforce, Marketo) via forms, events, and pixels. Manage and configure tags through Google Tag Manager, including Meta Pixel, LinkedIn Insight Tag, and Google Ads tracking. Configure GA4 for enhanced event tracking, user segmentation, and funnel analysis. Documentation & Collaboration Work closely with content, design, and digital teams to implement new features, updates, and campaign support pages. Maintain detailed documentation for all website configurations, plugins, SOPs, and deployment procedures. Support internal teams by providing technical training and guidance on WordPress usage. Education Bachelor’s degree in Computer Science, Information Technology, or equivalent experience. Experience 8+ years of experience managing high-performance business websites with a focus on UX, SEO, CRO, and accessibility. Hands-on experience customizing and maintaining WordPress websites. Proven track record of improving site usability, speed (Core Web Vitals), and user engagement through data-driven enhancements. Technical Skills Proficient in HTML5, CSS3 (SASS/LESS), JavaScript (ES6+), jQuery, Bootstrap, and PHP. Strong understanding of technical and on-page SEO, structured data, and schema markup. Experienced with GA4, Google Tag Manager, and SEO tools (e.g., Ahrefs, SEMrush). Skilled in A/B testing (Google Optimize, VWO) and behavior analytics tools (Hotjar, Microsoft Clarity). Knowledge of web accessibility standards (WCAG 2.1 AA) and tools like axe and Lighthouse. Proficient in Adobe Photoshop, Illustrator, and InDesign for working with web assets and collaborating with design teams. Familiar with Git and version control workflows. Familiar with MySQL and database management (phpMyAdmin).

Optimization Specialist Job Summary The Optimization Specialist will lead experimentation and conversion rate optimization efforts across digital properties. This role involves strategic test planning, hands-on execution, and continuous analysis to improve user experience and key business metrics through A/B testing and personalization. Key Responsibilities ● Own the testing roadmap and prioritize experiments aligned with product and marketing goals. ● Design, launch, and analyze A/B, multivariate, and personalization tests to drive performance improvements. ● Partner with cross-functional teams (Product, UX, Marketing, Analytics) to identify optimization opportunities. ● Ensure proper experiment setup, QA, and deployment through tools like Adobe Target or Optimizely. ● Monitor test performance and synthesize findings into actionable recommendations. ● Champion a data-driven culture of continuous testing and learning. Required Skillset & Experience ● Minimum 7 + years of hands-on experience in digital optimization, A/B testing, or CRO. ● Strong analytical mindset with ability to interpret quantitative and qualitative data. ● Deep understanding of UX, user psychology, and experience design principles. ● Excellent collaboration, communication, and stakeholder management skills. ● Proficiency in documentation and reporting of test strategies and outcomes. Technology Platforms & Tools ● Adobe Target ● Optimizely ● GA4 ● Adobe Analytics ● Hotjar / Crazy Egg ● JIRA / Confluence

Job Title: Performance Marketing Specialist Company: DVAM Real Estate Location: Mani Casadona, New Town, Kolkata (Head Office) Job Type: Full-Time | On-site Salary: ₹25,000 – ₹50,000 per month + Fixed Incentives + Relocation Opportunity About Us DVAM Real Estate is a premium real estate investment advisory firm specializing in ultra-luxury and high-value property portfolios. With a strong presence in diversified markets and HNI investor networks, we are now expanding our performance marketing team to attract clients seeking real estate investment opportunities in high-growth regions. Who We’re Looking For We are hiring a Performance Marketing Specialist with a deep understanding of digital campaign management and performance-led growth strategies. The ideal candidate will have hands-on experience in Meta Ads, Google Ads, SEO/SEM, and cross-channel funnel optimization. Your primary goal is to generate high-quality leads through data-driven performance marketing. Key Responsibilities Plan, launch, and optimize paid ad campaigns across Meta (Facebook & Instagram), Google Search & Display, and YouTube. Leverage data analytics to monitor campaign KPIs, lead flow, CPL, ROAS, CTR, and conversion rates. Drive lead generation strategies focused on targeting HNI, Ultra-HNI, and premium investor segments across global markets. Create and manage audience segmentation, retargeting funnels, and lookalike audience strategies. Work closely with the content and creative teams to produce high-converting ad creatives and copy. Optimize landing pages for conversion rate improvements using A/B testing and heatmap analysis. Stay up to date with the latest trends and updates in digital advertising and performance marketing tools. Collaborate with the leadership team to define monthly and quarterly performance targets. Manage budget allocation across digital channels and ensure efficient media buying. Report weekly and monthly campaign performance with actionable insights. Must-Have Skills & Qualifications Minimum 2-5 years of proven experience in performance/digital marketing. Proficiency in Meta Business Manager, Google Ads, Google Analytics, Tag Manager, SEMrush, Hotjar, or similar platforms. Expertise in campaign optimization, funnel analysis, audience targeting, and lead generation. Strong understanding of SEO, SEM, SMM, CRO, and marketing automation workflows. Experience working on high-value lead gen campaigns for luxury real estate, fintech, or top-notch clientele is highly preferred. Strong command of performance metrics, dashboards, and growth experimentation. Strategic mindset with creative problem-solving skills. Why Join DVAM Real Estate? Work with one of the fastest-growing real estate firms. Be part of a team catering to global HNI and Ultra-HNI clients. Opportunity for relocation to other branch office based on performance. Access to premium tools, resources, and market insights. Transparent incentive structure with uncapped earnings. Fast-paced, startup-like environment with tech-savvy vision and local roots. Perks & Benefits Fixed incentives and performance bonuses. Career growth opportunities with exposure. Relocation allowance with official support for transfers. Team outings, networking events, and professional development programs. Ready to Drive Real Estate Growth? Join DVAM Real Estate and play a crucial role in shaping expansion through world-class performance marketing. Apply Now and let’s build the future of real estate investments — together. Contact- 8584874282 Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹75,599.86 per month Benefits: Cell phone reimbursement Commuter assistance Flexible schedule Food provided Health insurance Internet reimbursement Leave encashment Life insurance Paid sick time Paid time off Provident Fund Work from home Schedule: Day shift Supplemental Pay: Commission pay Joining bonus Overtime pay Performance bonus Quarterly bonus Shift allowance Yearly bonus Work Location: In person

About Us At Catalys, we’re not just another performance marketing agency, we’re a results-driven growth partner for 35+ bold brands. We combine creativity, data, and strategy to craft digital journeys that drive conversions and build lasting customer love. Now, we’re looking for a UI/UX designer who can bring those journeys to life through stunning and seamless design. What You’ll Do As a UI/UX Designer at Catalys, you'll bridge performance and design crafting user experiences that not only look great but perform even better. Your Key Responsibilities Design seamless and responsive UI for web and mobile platforms Conduct user research, user interviews and competitor analysis to to create and understand user journeys. Collaborate with product, engineering, and marketing teams to design seamless user experiences across our tech platforms and campaign landing pages. Translate product and marketing strategies into user flows, wire-frames, prototypes, and final UI designs. Collaborate with product, engineering, and marketing teams to deliver cohesive user experiences across SaaS products and campaign landing pages. Optimize UI/UX for performance and engagement using A/B tests and user behavior analytics. Ensure brand consistency across all touch-points Work closely with developers to ensure accurate implementation of designs post development What We’re Looking For Skills & Experience 3+ years of experience in UI/UX or web design, preferably in a SaaS, digital agency or marketing-focused environment Proficiency with Figma (and optionally Sketch, Adobe XD, or similar tools). Solid understanding of UX principles, responsive design and usability testing Ability to create user flows, wireframes, prototypes, and visual designs Knowledge of conversion-focused design practices and data-informed UX optimization is a huge plus. Familiarity with design systems and component libraries for scalable product design. Strong portfolio showcasing impactful marketing or landing page designs Bonus: Familiarity with tools like Hotjar, Google Optimize, or other UX analytics platforms What You'll Love About Working With Us Fast-paced, data-driven, and creative environment 🔁 Growth-focused culture with room for experimentation🌱 Permanent remote work (pajamas encouraged!) 👖 Competitive salary (we value your time and effort!) 💰 Fun and supportive team culture (we value good vibes and killer memes!) 😉 Opportunity to make a real impact on growing e-commerce businesses 📈

Job description Senior Content Writer Join Our Creative Force! Location: Ahmedabad, Gujarat Working Hours: 12:30 PM 9:30 PM IST (UK Business Hours) Employment Type: Full-Time, In-Office About Us At Hari International, we're not just a company; we're a dynamic collective of innovators, storytellers, and strategists. As we expand our global footprint, we're seeking a passionate and visionary Senior Content Writer to join our Ahmedabad team. This is more than just a jobit's an opportunity to shape narratives, influence audiences, and lead content initiatives that resonate worldwide. Your Mission As our Senior Content Writer, you'll be at the forefront of crafting compelling content that drives engagement and supports our strategic goals. Collaborating with cross-functional teams, you'll transform complex ideas into clear, persuasive, and impactful narratives across various platforms. Key Responsibilities: Content Strategy & Creation: Develop and execute content strategies that align with business objectives, producing high-quality content for websites, blogs, white papers, case studies, emails, press releases, and social media. SEO & Analytics: Implement SEO best practices to enhance content visibility and performance. Utilize tools like SEMrush, Ahrefs, Google Analytics, and Search Console to optimize and measure content effectiveness. Team Leadership & Collaboration: Lead and mentor junior writers and freelancers, fostering a collaborative environment. Work closely with marketing, product, and design teams to ensure cohesive messaging. Research & Trend Analysis: Stay abreast of industry trends, competitor activities, and audience behavior to inform content creation and strategy. Quality Assurance: Edit and proofread content to ensure clarity, consistency, accuracy, and adherence to brand voice and style guidelines. What We're Looking For Experience: 5–7 years in content writing, with a proven track record in digital, B2B, or B2C environments. Education: Bachelor's degree in English, Journalism, Communications, Marketing, or a related field. Skills: Exceptional writing, editing, and proofreading abilities. Proficiency in SEO tools and content management systems (e.g., WordPress). Strong research and analytical skills. Communication: Excellent written and verbal English communication skills. Leadership: Experience in leading and mentoring teams. Adaptability: Ability to work in a fast-paced environment and manage multiple priorities. Preferred Skills Experience with international clients (UK/US) and global audiences. Understanding of the tourism/tours & activities sector. Familiarity with tools like HubSpot, Hotjar, Mailchimp, and ESPs. Knowledge of AI tools in content marketing. Strong project management and organizational skills. What We Offer Work-Life Balance: 5-day work week with flexible hours. Career Growth: Opportunities for professional development and skill-building. Dynamic Environment: Collaborative and modern office in Ahmedabad. Global Exposure: Work with international brands and tourism clients. How to Apply Ready to make your mark? Send your resume, a short cover letter, and 2–3 writing to bhavya@trikongroup.co.uk. Applications are reviewed on a rolling basis.

Job Summary: We are seeking a data-driven and results-oriented Performance Marketing Specialist to manage and optimize our paid marketing campaigns across multiple digital channels. The ideal candidate will have hands-on experience with PPC, paid social, and affiliate marketing, and will be responsible for driving high-quality traffic, conversions, and ROI through performance campaigns. Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms. Analyze campaign performance daily, identifying insights and improvement opportunities. Manage budgets efficiently to maximize ROI and achieve KPIs (CPL, CPA, ROAS, etc.). Conduct A/B tests on ad creatives, copy, and landing pages. Collaborate with content, design, and product teams to ensure cohesive campaign messaging. Use analytics tools (Google Analytics, Hotjar, etc.) to track performance and user behavior. Stay updated on the latest digital marketing trends, tools, and best practices. Provide detailed performance reports to stakeholders. Requirements: Bachelor’s degree in Marketing, Business, or related field. 4+ years of experience in digital/performance marketing. Proficiency with ad platforms like Google Ads, Facebook Business Manager, LinkedIn Ads, etc. Strong analytical skills and experience with Excel, GA4, and reporting tools. Knowledge of SEO, landing page optimization, and CRO is a plus. Google Ads or Meta Blueprint certification is a bonus. Preferred Skills: Strong copywriting and creative mindset. Ability to manage multiple campaigns with tight deadlines. Experience in e-commerce, SaaS, or B2B marketing is preferred.

SG Analytics, a Great Place to Work (GPTW) certified company, is one of the leading research and analytics firms to offer datacentric research and contextual analytics services to companies across BFSI, Media & Entertainment, Technology & Healthcare sectors including Fortune 500 companies. With a presence in the US, the UK, Switzerland, and India (Pune, Hyderabad, Bangalore), SG Analytics has been consistently meeting and exceeding customer expectations by its knowledge-based ecosystem and impact-oriented solution. Key Responsibilities: Search Engine Optimization (SEO) • Conduct on-page and off-page SEO audits; optimize content, meta tags, and site structure. • Perform keyword research and develop SEO strategies aligned with content and growth goals. • Manage technical SEO including crawlability, page speed, structured data, and indexation. • Collaborate with content and development teams to implement SEO best practices. Paid Advertising • Manage and optimize Google Ads, LinkedIn Ads, and other relevant B2B ad platforms. • Monitor performance, test creatives/targeting, and ensure ROI-driven campaigns. • Develop retargeting strategies to nurture leads through the funnel. Email Marketing • Plan, execute, and optimize email campaigns for lead nurturing and customer engagement. • Segment lists, set up automation workflows (using tools like HubSpot, Mailchimp, etc.). • Analyse open rates, CTRs, and conversions to optimize performance. Website Management • Oversee website updates, CMS management (preferably WordPress or Webflow). • Collaborate with designers/developers to improve UX, UI, and mobile responsiveness. • Track user behavior with tools like Hotjar, GA4, and optimize for engagement and conversions. Reporting & Analytics • Set up and maintain dashboards for digital performance using GA4, Looker Studio, etc. • Track and report KPIs across SEO, paid, email, and website metrics. • Provide actionable insights and recommendations to improve ROI and user experience. Collaboration & Project Management • Work closely with content, sales, and design teams to align digital strategies. • Juggle multiple campaigns and initiatives simultaneously while meeting deadlines. • Stay updated on the latest digital marketing and SEO trends, tools, and algorithm updates. Key Requirements • 2–3 years of hands-on experience in SEO and digital marketing in a B2B environment. • Proficiency in Google Ads, LinkedIn Ads, Google Analytics (including GA4), Google Search Console, and SEMrush / Ahrefs / Moz. • Experience with CMS (WordPress, Webflow), email marketing tools (e.g., HubSpot, Mailchimp), and analytics/reporting tools. • Solid understanding of digital funnels, content marketing, and customer journey mapping. • Excellent multitasking, time management, and organizational skills. • Strong communication and stakeholder management abilities. • A proactive mindset and growth-oriented approach. Preferred (Nice-to-Have) • Basic knowledge of HTML/CSS. • Experience with marketing automation platforms and CRM integration. • Certification in Google Ads, HubSpot, or similar platforms is a plus. What We Offer • Opportunity to work with a dynamic team shaping the future of B2B services. • Exposure to cross-functional collaboration and leadership mentoring. • Competitive salary, performance bonuses, and upskilling opportunities. • A flexible work environment that values ownership and initiative

We are seeking a data-driven and results-oriented Performance Marketing Specialist to manage and optimize our paid digital campaigns. You will be responsible for executing marketing strategies across channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms to drive traffic, conversions, and ROI. The ideal candidate thrives in a fast-paced environment and has a strong analytical mindset with hands-on experience in digital campaign execution. Key Responsibilities: Plan, launch, and optimize performance marketing campaigns across platforms including Google Ads, Meta Ads, LinkedIn, YouTube, etc. Manage paid search, display, and social campaigns with a focus on customer acquisition and retention. Monitor, analyze, and report on key metrics including CPA, ROAS, CTR, and conversion rate. Collaborate with content, design, and development teams to create high-performing creatives and landing pages. Conduct A/B tests on creatives, targeting, and landing pages to improve performance. Manage budgets and forecasts, ensuring campaigns are run efficiently and cost-effectively. Track user behavior using analytics tools (e.g., Google Analytics, GA4, Hotjar) to inform strategies. Stay up-to-date with digital marketing trends, algorithm updates, and best practices. Qualifications & Skills: 2–4 years of hands-on experience in performance marketing or digital advertising. Proven track record in running ROI-driven campaigns on Google Ads, Meta Ads, and other platforms. Strong analytical skills with proficiency in tools like Google Analytics, GA4, Data Studio, or similar. Experience with keyword research, campaign optimization, and bid strategies. Familiarity with CRO principles, audience segmentation, and funnel strategies. Basic knowledge of HTML, pixel tracking, and tag management is a plus. Google Ads and Meta Blueprint certifications are a plus. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Cell phone reimbursement Leave encashment Paid sick time Paid time off Schedule: Day shift Weekend availability Supplemental Pay: Overtime pay Experience: digital marketing: 2 years (Required) Work Location: In person

Job Description: We are looking for a dynamic, skilled, and proactive Website & SEO Manager to take complete ownership of our company’s website, along with our program-related sales pages, landing pages, SEO strategy, and integrations. You will be responsible for three key areas: 1. Website Management & Development 2. SEO Strategy and Execution 3. Content Writing & AI Supervision Key Responsibilities (including but not limited to): Website Management & Development Manage, update, and optimize the organisation website(s) regularly. Develop landing pages and program sales pages using platforms like WordPress, Webflow, Shopify, or custom-built, as required. Add new program pages, content updates, testimonials, and success stories. Ensure website is mobile-optimized, secure (SSL, security plugins, backups), and loads fast. Maintain and upgrade plugins/themes or other necessary tools. Track website performance via Google Analytics, GA4, Hotjar or equivalent. Implement A/B testing for better conversion rates on landing pages. Ensure site is mobile-optimized, fast-loading, visually modern, and technically secure. Payment Integrations Integrate and maintain payment gateways (e.g., Razorpay, Stripe, PayPal) seamlessly with program funnels. Work with automation tools (Zapier/Make/Integromat) to connect payment → CRM → Emails. Troubleshoot any payment errors or customer experience glitches immediately. SEO (Search Engine Optimization) Conduct in-depth keyword research aligned with functional medicine, gut health, PCOS, thyroid healing, acidity, skin health, etc. Optimize all website pages (on-page SEO: metadata, headers, schema, alt text, etc.) Manage blog and content SEO strategies to grow organic traffic. Work with AI or writers to publish SEO-optimized content consistently. Handle technical SEO – sitemap creation, robots.txt, canonical issues, website speed optimization. Off-page SEO: manage backlinks, citations, directory submissions if required. Track and improve SEO performance via Google Search Console and relevant SEO tools. Technical Operations Coordinate with the performance marketing team for website/ads campaign requirements. Keep up to date with new developments in website technologies, SEO updates, Google algorithm changes. Fix bugs/errors immediately. Suggest improvements for better UI/UX for higher engagement. Content Writing & AI Content Supervision Work with AI tools (like ChatGPT or others) to draft content for: Website blogs Program sales pages SEO landing pages Email marketing content (optional, bonus skill) Supervise AI-generated content to ensure accuracy, human tone, emotional connect, and alignment with brand voice. Conduct fact-checking, edit drafts, improve hooks/headlines, and optimize for SEO. Skills & Qualifications: 3-5 years experience in website development, preferably on WordPress. Strong technical SEO expertise. Experience working with or supervising AI-generated content (ChatGPT or similar tools). Proficient in using SEO tools like SEMrush, Ahrefs, Ubersuggest, SurferSEO, or similar. Intermediate HTML/CSS knowledge preferred. Knowledge of wellness, nutrition, or health domains a plus. Strong communication, writing, and editing skills in English. Bonus: Experience with email marketing platforms like ConvertKit, Klaviyo, or Mailchimp. Preferred Personality & Work Style: Ownership-oriented: You don’t wait to be told what’s broken; you find it and fix it. Solution-focused: Proactive in suggesting improvements. Organized & Process-driven: You maintain logs, deadlines, and documentation. Growth Mindset: Eager to learn, adapt, and optimize. Job Type: Full-time Pay: ₹50,000.00 - ₹55,000.00 per month Schedule: Day shift Morning shift Application Question(s): How many years of experience do you have? What is your CTC? What is your ECTC? Are you an immediate joiner? (If not how many days) The maximum budget for this role would be 50-55k. Apply only if you are comfortable with the budget. Work Location: In person

We are seeking a data-driven, creative, and highly analytical Performance Marketing Specialist to join our marketing team. You will be responsible for executing paid digital campaigns across various platforms (Google Ads, Meta, LinkedIn, etc.) and optimizing for conversions, ROAS, and customer acquisition goals. You will work closely with content, design, and analytics teams to ensure cohesive and high-performing campaigns. Preference will be given to candidates who have prior experience in the skincare industry and/or eCommerce marketing. Key Responsibilities Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, YouTube, and other paid media platforms. Monitor key performance metrics (CPC, CPA, CTR, ROAS, etc.) and conduct ongoing A/B testing to improve campaign efficiency. Manage and track budget allocation across channels to maximize ROI. Write effective ad copies and collaborate with the design team for creatives and visual assets. Conduct keyword research, audience segmentation, and competitor analysis to refine targeting strategies. Set up conversion tracking (Google Tag Manager, GA4, Meta Pixel, etc.) and ensure accurate attribution. Generate performance reports and dashboards using tools like Google Analytics, Data Studio, etc. Collaborate with product and sales teams to align marketing efforts with business goals. Requirements 2–5 years of proven experience in managing paid performance marketing campaigns. Hands-on expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook/Instagram). Strong understanding of performance metrics, bidding strategies, audience targeting, and conversion optimization. Experience with Google Analytics (GA4), Google Tag Manager, and ad tracking tools. Familiarity with tools like SEMrush, Ahrefs, Hotjar, or similar is a plus. Excellent analytical, problem-solving, and communication skills. Ability to manage multiple campaigns and meet deadlines in a fast-paced environment. Preferred Qualifications Prior experience in the skincare or eCommerce industry is highly preferred Google Ads and/or Meta Blueprint Certifications Experience with landing page optimization and funnel-based advertising Knowledge of remarketing strategies and customer journey mapping Familiarity with landing page builders (Unbounce, Webflow, Instapage, etc.) Job Type: Full-time Pay: ₹25,000.00 - ₹100,000.00 per month Benefits: Health insurance Leave encashment Paid sick time Paid time off Provident Fund Schedule: Day shift Work Location: In person

About the role: We are seeking a motivated SEO Specialist to join our team. This role offers hands-on experience in planning and executing digital marketing campaigns across various channels. The ideal candidate will assist in implementing strategies to enhance brand visibility and engagement. What You Need for this Position: Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred). Proven experience in digital marketing roles and a basic understanding of digital marketing concepts such as SEO, social media, and email marketing. Excellent written and verbal communication skills with a creative flair. Analytical mindset with the ability to interpret social media metrics and optimize strategies accordingly. Strong written and verbal communication skills. Proficiency in Microsoft Office suite and familiarity with SEO Tools (such as Ahrefs, Semrush, Moz, etc.). Strong understanding of Analytical tools such as Google Search Console, Google Analytics 4, Microsoft Clarity/Hotjar, etc. Ability to work independently, manage multiple tasks, and meet deadlines. What You Will Be Doing: Assist in planning and executing digital marketing campaigns, including SEO, SMO, email marketing, social media, and display advertising. Collaborate with the marketing team to design, build, and maintain our social media presence. Apply SEO best practices to enhance website visibility. This includes optimizing on-page elements such as meta tags, headings, and content, conducting keyword research that aligns with content strategy, and link building. Conduct keyword research to identify opportunities for improving search engine rankings. Implement keywords strategically in content and metadata to enhance SEO performance. Managing high-quality content for social media platforms, blogs, and websites. Ensure content is optimized for SEO and aligns with the company’s brand voice and goals. Utilize analytics tools such as Google Analytics to track and measure the effectiveness of digital marketing efforts. Generate reports on website traffic, campaign performance, and other key performance indicators. Brainstorm and contribute to new and creative growth strategies for digital marketing initiatives. Work with internal teams to create landing pages and optimize user experience (UX). Utilize analytical skills to evaluate customer experience across multiple channels and touchpoints. Stay updated with the latest trends, tools, and best practices in digital marketing and SEO. Top Reasons to Work with Us: Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day. Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies. Enjoy a friendly and high-growth work environment that fosters learning and development. Competitive compensation package based on experience and skill. Job Type: Full-time Pay: ₹400,000.00 - ₹1,100,000.00 per year Benefits: Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Quarterly bonus Ability to commute/relocate: Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Experience: SEO: 5 years (Required) Work Location: In person

About the role: We are seeking a motivated SEO Specialist to join our team. This role offers hands-on experience in planning and executing digital marketing campaigns across various channels. The ideal candidate will assist in implementing strategies to enhance brand visibility and engagement. What You Need for this Position: Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred). Proven experience in digital marketing roles and a basic understanding of digital marketing concepts such as SEO, social media, and email marketing. Excellent written and verbal communication skills with a creative flair. Analytical mindset with the ability to interpret social media metrics and optimize strategies accordingly. Strong written and verbal communication skills. Proficiency in Microsoft Office suite and familiarity with SEO Tools (such as Ahrefs, Semrush, Moz, etc.). Strong understanding of Analytical tools such as Google Search Console, Google Analytics 4, Microsoft Clarity/Hotjar, etc. Ability to work independently, manage multiple tasks, and meet deadlines. What You Will Be Doing: Assist in planning and executing digital marketing campaigns, including SEO, SMO, email marketing, social media, and display advertising. Collaborate with the marketing team to design, build, and maintain our social media presence. Apply SEO best practices to enhance website visibility. This includes optimizing on-page elements such as meta tags, headings, and content, conducting keyword research that aligns with content strategy, and link building. Conduct keyword research to identify opportunities for improving search engine rankings. Implement keywords strategically in content and metadata to enhance SEO performance. Managing high-quality content for social media platforms, blogs, and websites. Ensure content is optimized for SEO and aligns with the company’s brand voice and goals. Utilize analytics tools such as Google Analytics to track and measure the effectiveness of digital marketing efforts. Generate reports on website traffic, campaign performance, and other key performance indicators. Brainstorm and contribute to new and creative growth strategies for digital marketing initiatives. Work with internal teams to create landing pages and optimize user experience (UX). Utilize analytical skills to evaluate customer experience across multiple channels and touchpoints. Stay updated with the latest trends, tools, and best practices in digital marketing and SEO. Top Reasons to Work with Us: Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day. Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies. Enjoy a friendly and high-growth work environment that fosters learning and development. Competitive compensation package based on experience and skill. Job Type: Full-time Pay: ₹400,000.00 - ₹1,100,000.00 per year Benefits: Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Quarterly bonus Ability to commute/relocate: Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Experience: SEO: 5 years (Required) Work Location: In person

We’re looking for a sharp, systems-minded content leader who can own the entire content function for websites, long-form writing, and editorial content strategies for brands – from the big idea to the final comma. If you think like a storyteller, write like a strategist, and build like a UX architect, this role is for you. You’ll set the direction, define the quality benchmark, lead a team, and bring together brand voice, content design, AI tools, and SEO into one seamless system. Key Responsibility Areas Strategy & Direction Set the content vision for websites – blending brand storytelling, SEO, user needs, and business goals. Translate abstract brand narratives into clear web journeys and strong messaging hierarchies. Bring a systems-thinking mindset to how content is structured, produced, and scaled. UX & Structure Work with UX, design, and dev teams to build content-led wireframes, information architecture, and sitemaps. Create content matrices that guide how each page or module is written and structured. Think modular – plan content to work flexibly across CMS tools and future updates. Writing & Editing Lead the tone of voice: define it, document it, and ensure it’s applied consistently. Write or guide writing for high-impact pages – home, about, product, landing, etc. Set up clear editorial workflows to ensure zero-error, high-quality content. SEO & Performance Build and lead a strong SEO content strategy using tools like SEMrush, Hotjar, Search Console, etc. Track performance, iterate content, and ensure our site drives results. AI, Tools & Efficiency Bring AI tools into the content workflow – for ideation, versioning, QA, and audits. Help the team get faster and sharper without losing human touch. Team Leadership & Collaboration Mentor and manage a team of writers. Work cross-functionally with design, tech, servicing, and strategy teams. Build decks, lead presentations, and sell through your vision internally and externally. Conduct continuous performance reviews of direct reportees. Skills 8–12 years of experience in digital content, with 3+ years leading website projects end-to-end. A strong portfolio of site revamps, product pages, brand storytelling, or UX content work. Deep comfort with tools like Figma, Notion, WordPress, SEMrush, and generative AI platforms. Strong presentation and deck-making skills – you should be able to tell a story in slides. A love for structure and strategy, not just writing. Qualifications B.A. in Creative Writing, Communication Arts, or equivalent Must possess at least eight + years of experience (non-technical) for an ad agency or web development firm and have managed multiple teams What You Can Expect From Interactive Avenues Interactive Avenues’ vision is to make advertising more insightful for brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We work towards making a workplace where you can be yourself and do amazing work.

Key Responsibilities: Set up, manage, and optimize CPS (Cost Per Sale) web campaigns , including complete campaign lifecycle management — from planning and setup to execution and reporting. Run and scale affiliate ad campaigns on direct web inventory — with hands-on experience in managing ad placements across partner websites. Identify and list internal inventory on suitable affiliate and media platforms to drive external monetization and traffic outsourcing. Track performance, campaign health, and ROI using industry-standard tracking tools (e.g., Trackier, Affise, Impact, HasOffers ). Collaborate with internal teams to create compelling affiliate offers, landing pages, and ad creatives tailored for performance. Analyze and improve campaign performance using tools like Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console , and Hotjar/SimilarWeb . Monitor for fraudulent activity, ensure tracking accuracy, and manage payouts in a timely and transparent manner. Regularly report KPIs, campaign insights, and actionable strategies to the leadership team for continuous improvement. Requirements: 2+ years of hands-on experience running affiliate campaigns on CPS models , with strong understanding of both internal and external inventory utilization. Proven knowledge and experience managing ad placements on direct web inventory (including client onboarding, ad serving, and performance optimization). Expertise in end-to-end CPS campaign setup and execution , including pixel implementation, offer setup, and attribution tracking and UTM parameters. Proficient in affiliate and campaign tracking platforms like Trackier, HasOffers, Affise, Impact . Strong analytical skills and a performance-driven mindset with ability to leverage tools like GA4, GTM, Hotjar, and SimilarWeb for campaign enhancement. Excellent communication, negotiation, and stakeholder management skills.

Job Title: Marketing Operations & Analytics Lead Location: Chennai [Onsite] Experience Level: 3–6 Years Department: Marketing Employment Type: Full-Time About the Role We’re looking for a Marketing Operations & Analytics Lead to join our fast-paced, high-impact marketing team. You’ll be the engine behind our marketing systems, analytics, and automation-powering smarter decisions and better performance across the funnel. This is a hands-on role for someone who thrives on turning complexity into clarity, loves clean data, and believes in the power of process. What You’ll Own Marketing Systems & Integrations Maintain and optimize our MarTech stack (HubSpot, Apollo, Bravo, domain setup, etc.) Ensure tools are connected cleanly across the funnel—from ad click to closed deal Troubleshoot and improve automation flows, email systems, lead routing, and CRM hygiene Analytics & Reporting Set up and manage dashboards in GA4, Hotjar, and SEMrush to track user behavior, campaign performance, and SEO health Run periodic audits with tools like Screaming Frog to monitor technical site performance Develop simple, visual reports that help the team make better decisions—fast Operational Efficiency Streamline lead capture, attribution, and scoring Help marketing and sales prioritize what’s working through data-driven insights Bring a system-thinking mindset to everything you touch—from campaign setup to post-mortems What We're Looking For 3–6 years of experience in marketing operations, growth ops, or demand gen roles at SaaS companies Strong understanding of B2B funnels and MarTech systems You’ve worked hands-on with HubSpot (or similar CRMs), GA4, Hotjar, Screaming Frog, and SEMrush You enjoy untangling messy systems, organizing data, and automating repeatable tasks Comfortable working in a fast-moving startup environment Bonus Experience with accessibility, dev tools, or UX analytics Familiarity with Slack/WhatsApp/Reddit as channels (even personally) You’ve supported a small GTM team or built ops foundations from scratch

Company Size Mid-Sized Experience Required 3 - 6 years Working Days 5 days/week Offce Location Koramangala, Bengaluru Role & Responsibilities We're looking for someone who is obsessed with performance, deeply analytical, and readyto hustle. This role involves running paid campaigns and tracking performance across the entire marketing funnel. The right fit will bring together media strategy, analytics, email automation, and sales alignment to unlock growth loops across Kazam's software stack. Roles And Responsibilities Campaign Strategy & Execution- Plan, launch, and optimize full-funnel paid campaigns (Google Search, LinkedIn, Meta) Build channel-specific messaging and creative briefs with the brand team Own and optimize Kazam’s presence across third-party platforms (e.g., marketplaces, product listing sites, aggregator portals) to drive qualified inbound interest. Funnel Analytics & Sales Tracking- Set up UTM structures, event-based conversion goals, and attribution models Monitor lead flow quality across CRM and work with sales to ensure funnel hygiene Design and deploy automated email sequences for nurture and reactivation Growth Experiments- Launch rapid tests on new channels, tools, and landing pages Experiment with AI tools, chat integrations, and automated workflows for scale. Tools you should know- Ads: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager Analytics: GA4, Google Tag Manager, GSC, Hotjar CRM/Email: HubSpot, MailChimp Ideal Candidate 2+ years of experience in digital/performance marketing, ideally in B2B SaaS or growth-stage startups Experience working with sales/BD teams to optimize lead quality Ability to think in funnels, test relentlessly, and track every click and conversations Love for automating tasks, uncovering insights from dashboards, and working with new tools. What’s In It For You A high-growth, impact-first environment in India’s most promising climate-tech startup Autonomy to shape the growth strategy across paid, email, and sales funnels Work with an ambitious team solving problems at the intersection of energy and mobility. Skills: google tag manager,sales alignment,saas,growth experiments,performance marketing,analytics,strategy,linkedin campaign manager,gsc,mailchimp,funnel analytics,campaign strategy,crm,b2b,email automation,hubspot,campaigns,google,hotjar,analytical skills,meta ads manager,ga4,sales,google ads,linkedin

IMMEDIATE HIRE: Conversion Optimization Professional Lead Gen & E-commerce About Us: We are a cutting-edge dynamic technology company committed to providing outstanding products and services to our clients. Our goal is to consistently improve our internet presence and increase conversion rates. To achieve this, we are looking for a talented and experienced Conversion Rate Optimization (CRO) pro to join our team. Job Description: As a CRO Expert, you will be in charge of improving our website and online store to boost conversion rates and improve the overall user experience. You'll evaluate user behavior, run A/B tests, adopt CRO methods, and provide actionable insights to help us enhance our sales funnel. Key Responsibilities: - Perform a thorough audit of our website and sales funnel to uncover conversion bottlenecks. - Create and perform A/B tests to compare the efficacy of various tactics. - Create and implement CRO strategies for optimizing landing pages, product pages, checkout processes, and other critical areas. - Examine user behavior data with technologies such as Google Analytics, Hotjar, or comparable platforms. - Work with the marketing and design teams to ensure consistent messaging and design across all channels. - Provide detailed information on CRO activities, test results, and the overall effect on conversion rates. - Keep up with the newest developments and best practices in CRO and e-commerce. WordPress a plus Requirements: - Proven expertise as a CRO expert with a track record of successful initiatives for e-commerce firms. - Proficiency with analytics and testing tools such as Google Analytics, Optimizely, VWO, and Hotjar. - A thorough understanding of user experience (UX) principles and how they affect conversion rates. - Outstanding analytical and problem-solving abilities. - The ability to comprehend facts and turn it into useful insights. - Excellent communication and collaborative skills. - A good sense of detail and a drive for constant development. How to Apply: If you are a results-oriented CRO professional with a track record in the e-commerce market, we would like to hear from you. Mention you are "the CRO Pro" on top of your application to avoid auto-rejection. Must have Lead Gen CRO Experience Please submit your application and include the following: - A cover letter that describes your experience and why you are the best candidate for this position. - A portfolio or case studies highlighting your prior CRO projects and the results obtained.

Job Summary: We are looking for a highly skilled Google Ads and Meta (Facebook & Instagram) Ads Expert with a strong background in eCommerce and service-based digital marketing . The ideal candidate will be responsible for strategizing, executing, optimizing, and scaling paid campaigns to drive quality traffic, conversions, and ROI across platforms. Key Responsibilities: Develop and implement Google Ads and Meta Ads strategies for eCommerce and service-oriented clients. Plan and manage ad campaigns across Search, Display, Shopping, YouTube (Google), and Facebook, Instagram (Meta). Conduct keyword research, audience targeting, competitor analysis, and A/B testing. Optimize ad copies, creatives, landing pages, and conversion funnels to maximize ROI. Monitor campaign performance, analyze data, and generate actionable insights. Prepare detailed reports on KPIs and campaign performance. Collaborate with creative and content teams for ad assets. Stay updated with the latest trends, algorithm updates, and best practices in PPC and social advertising. Requirements: Proven experience managing Google Ads and Meta Ads for eCommerce and service brands. Strong understanding of conversion tracking, retargeting, audience segmentation, and campaign scaling. Hands-on experience with Google Ads Manager, Meta Business Suite, and Google Analytics. Ability to manage budgets and deliver on performance goals. Knowledge of sales funnels, landing page optimization, and lead generation. Google Ads and/or Meta Certifications (preferred). Excellent analytical, communication, and reporting skills. Preferred Skills: Experience with Shopify, WooCommerce, or other eCommerce platforms. Experience in running lead generation campaigns for service industries like healthcare, education, real estate, etc. Familiarity with tools like SEMrush, Ahrefs, Hotjar, and HubSpot. Job Types: Full-time, Permanent Pay: ₹360,000.00 - ₹400,000.00 per year Benefits: Cell phone reimbursement Health insurance Paid sick time Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Experience: Google Ad Manager: 2 years (Required) SEO: 3 years (Required) Digital marketing: 3 years (Required) Work Location: In person

We at APR PROJECTS are looking for an dynamic Digital Marketing Executive with 2 to 3 years of strong professional experience in multiple channels of marketing, preferably online and digital. S/he will be required to drive multiple digital channels of marketing end-to-end. The incumbent would work in a high-paced team environment. S/he would be based in Hyderabad. Key Responsibilities Developing sale proposals and quotations and maintaining relationship with clients and agencies Devising advertising solutions to maximize business opportunities Developing and coordinating launch plans and defining product pricing Proven experience as a Marketing Specialist for at least 2+ years from real estate would be preferred Experience of digital marketing, solid knowledge of website analytics tools (e.g., Google Analytics, Hotjar/Crazyegg, Amazon Pi, SEMrush, SimilarWeb, SocialSprout) Data-driven, structured problem solver, excellent communicator (written and verbal) Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Provident Fund Schedule: Day shift Morning shift Work Location: In person

Performance Marketing Expert – Nutra ProductsKey Responsibilities · Strategize, launch, and scale high-performing Meta (Facebook/Instagram) and Google Ads campaigns to drive sales for our Nutra products. · Develop and test compelling ad creatives, landing pages, funnels, and copy that convert. · Monitor campaign performance daily—adjust budgets, bids, and targeting to improve CAC, CPL, and ROAS consistently. · Run smart A/B tests to refine creatives, improve CTR and conversion rates, and reduce churn. · Build and optimize remarketing, custom, and lookalike audiences to maximize the efficiency of every touchpoint. · Track and interpret data, turning insights into clear, actionable strategies—reporting performance weekly and monthly. · Stay on top of changing algorithms, platform policies, and evolving trends in the Nutra advertising space. · Collaborate with designers, copywriters, and product teams to ensure brand consistency and campaign alignment. Requirements · At least 3 years of hands-on experience in performance marketing, with a strong focus on Nutra, health, or wellness products. · Demonstrated success in driving profitable campaigns, with ROAS consistently above 3x, solid CTR, and scalable CPL performance. · Deep knowledge of compliance and ad policy challenges specific to the Nutra niche—and how to navigate them effectively. · Proficient in using platforms and tools like Meta Business Manager, Google Ads, GA4, Hotjar, and similar analytics tools. · Strong grasp of conversion funnels, landing page CRO, and lead generation tactics. · Analytical thinker with a data-first approach and proficiency in Excel/Google Sheets for reporting and insights. · Highly organized, detail-oriented, and able to manage multiple campaigns and deadlines without compromising quality. Preferred Qualifications · Familiarity with platforms like ClickFunnels, Shopify, Unbounce, or similar tools for funnel and page building. · Experience running campaigns on native ad platforms like Taboola or Outbrain. · Knowledge of email/SMS marketing automation tools and how they integrate with paid media funnels. · Prior experience managing Nutra campaigns in Tier 1 markets such as the US, UK, Canada, or Europe. Job Type: Full-time Pay: ₹30,000.00 - ₹50,000.00 per month Benefits: Paid sick time Paid time off Schedule: Monday to Friday Supplemental Pay: Performance bonus Quarterly bonus Yearly bonus Work Location: In person

JD - Website Product Manager Job Title: Product Manager - Website Location: Noida, Sector 68 Reports to: VP - Marketing About Us we build real-money, skill-based games that millions love and play daily. Our flagship app, Magic Land , is home to iconic titles like Rummy , Teen Patti , Ludo with a fresh layer of tech and thrill. We're now building the next phase of our website - from a marketing touchpoint to a core product experience that helps drive user acquisition, conversion, trust, and retention. Role Overview We’re looking for a Website Product Manager to own and scale the most important public-facing asset of our brand - our website . You’ll work at the intersection of growth, UX, content, SEO , and conversion , building a high-performance website that informs, converts, and inspires. You’ll work closely with Design, Marketing, SEO, Content, and Engineering to turn our website into a powerful, evolving product in its own right. Responsibilities ● Define and own the website roadmap , from first-time experience to power user journeys. ● Collaborate with Marketing to turn campaigns and performance insights into high-converting landing pages. ● Partner with SEO and Content teams to make the site search-first and content-rich . ● Continuously measure user behavior (via tools like GA4, Hotjar, etc.) and optimize flows to reduce bounce and increase conversion. ● Work with the Design team to ensure the site reflects our brand personality and product vision . ● Drive A/B tests and iterate based on performance data. ● Ensure mobile-first, blazing-fast, SEO-optimized site performance. ● Own site analytics , KPIs, and reporting to leadership. ● Use Google Search Console to monitor site health, track search performance, identify crawl issues, and optimize for rankings. You’ll Thrive If You Have: ● 3-4 years of experience as a Product Manager or similar role (Website or Growth). ● Strong understanding of website UX, funnels, and performance metrics . ● Experience working with marketing or SEO teams . ● Solid grasp of tools like GA4, Search Console, Hotjar, CMS systems, Webflow/WordPress . ● A good eye for design, detail, and clean storytelling. ● Bonus: Exposure to real-money gaming , D2C , or fintech . Ready to shape how millions discover and trust our games? Shoot your profile now. Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹50,000.00 per month Benefits: Cell phone reimbursement Schedule: Monday to Friday Supplemental Pay: Yearly bonus Work Location: In person

Company Description Sportsdunia is a rapidly growing global sports media platform founded in 2023, providing real-time updates, expert analysis, and exclusive content on football, cricket, basketball, gaming, and esports. We deliver high-quality sports news and entertainment to a dedicated audience of passionate sports fans, redefining how the world experiences sports. Sportsdunia is committed to transforming sports journalism through authentic, data-driven news, analysis, and statistics for sports enthusiasts worldwide. Your Mission (Should You Choose to Accept): Set up, manage, and optimize CPS (Cost Per Sale) web campaigns, including complete campaign lifecycle management — from planning and setup to execution and reporting. Run and scale affiliate ad campaigns on direct web inventory — with hands-on experience in managing ad placements across partner websites. Identify and list internal inventory on suitable affiliate and media platforms to drive external monetization and traffic outsourcing. Track performance, campaign health, and ROI using industry-standard tracking tools (e.g., Trackier, Affise, Impact, HasOffers). Collaborate with internal teams to create compelling affiliate offers, landing pages, and ad creatives tailored for performance. Analyze and improve campaign performance using tools like Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, and Hotjar/SimilarWeb. Monitor for fraudulent activity, ensure tracking accuracy, and manage payouts in a timely and transparent manner. Regularly report KPIs, campaign insights, and actionable strategies to the leadership team for continuous improvement. What We’re Looking For: 2+ years of hands-on experience running affiliate campaigns on CPS models, with strong understanding of both internal and external inventory utilization. Proven knowledge and experience managing ad placements on direct web inventory (including client onboarding, ad serving, and performance optimization). Expertise in end-to-end CPS campaign setup and execution, including pixel implementation, offer setup, and attribution tracking and UTM parameters. Proficient in affiliate and campaign tracking platforms like Trackier, HasOffers, Affise, Impact. Strong analytical skills and a performance-driven mindset with ability to leverage tools like GA4, GTM, Hotjar, and SimilarWeb for campaign enhancement. Excellent communication, negotiation, and stakeholder management skills.

About Us: We’re a creative media and advertising agency driven by ideas, performance, and purpose. From sharp brand campaigns to thumb-stopping content, we create work that delivers both buzz and business. If you're a data-driven growth hacker who thrives on ROAS, CTRs, and conversions, let’s talk. What You'll Do: · Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and more. · Set clear KPIs, track metrics, and drive performance outcomes like leads, signups, and sales. · Collaborate with content and design teams to produce high-converting ad creatives. · Conduct A/B testing, audience segmentation, and retargeting strategies. · Own the performance dashboards and reporting, weekly, monthly, and post-campaign. · Stay ahead of platform updates, industry trends, and algorithm changes. · Suggest landing page improvements and funnel optimizations for better conversions. What You Bring: · 2 - 3 years of hands-on experience managing paid ad campaigns (Meta + Google mandatory). · Strong understanding of digital media buying, conversion tracking, and attribution models. · Basic knowledge/experience about AEO, GEO, in addition to standard SEO. · Proficiency with tools like Google Analytics, Meta Ads Manager, Google Ads, and any performance tracking tools (e.g., Mixpanel, Hotjar, etc.). · Analytical mindset, you're comfortable making decisions based on data. · Experience working with e-commerce, D2C, or service-based brands is a plus. · Bonus: Certification in Meta/Google Ads. Perks: · Work with a passionate, Gen-Z-led creative team. · Exposure to diverse brands – from startups to legacy businesses. · Team jams, offsites, meme breaks, and a whole lot of brainstorming. To Apply: · Send us your resume + a short note about a campaign you’ve run and the results you achieved. Bonus points for attaching a portfolio or snapshot of your best ads. Note: · Freshers or freelancers will not be considered. Please apply only if you meet the experience criteria. · Candidates interested in remote work are also welcome to apply.

Location: Mohali (On-site) Department: Marketing & Communications Employment Type: Full-Time, Permanent Experience: 8+ Years Company Overview At XtecGlobal, we deliver transformative digital solutions through innovative web development, performance marketing, and business automation. As we scale our presence across industries, we are looking for a highly motivated and creative Social Media Manager to join our marketing team and take full ownership of our digital voice across platforms. Position Summary The Performance Marketing Manager will be responsible for developing and executing paid acquisition strategies across Google Ads, Meta (Facebook/Instagram), and additional digital platforms. This is a critical, hands-on role that combines strategic oversight with tactical execution, focusing on campaign scaling, cost efficiency, and revenue growth. If you have a proven track record managing large budgets, scaling campaigns profitably, and thrive in a data-driven, fast-paced environment—this role is for you. Key Responsibilities Campaign Strategy & Execution Own the strategy, setup, and optimization of performance marketing campaigns on Google (Search, Shopping, Performance Max) and Meta (Facebook/Instagram) or other platforms such as Tiktok. Define audience segmentation, bidding strategies, and campaign structures for full-funnel performance. Budget & Performance Optimization Monitor CAC, ROAS, and revenue contribution to ensure efficiency and profitability. Reallocate budgets in real-time based on performance signals. Creative & Landing Page Collaboration Work with internal and external creative teams to build and test high-performing ads (static, video, carousels, reels). Collaborate on landing page testing and CRO to improve conversion rates. Reporting & Analytics Build detailed weekly/monthly reports using Google Analytics (GA4), Meta Business Suite, and Looker Studio. Analyze campaign metrics and provide actionable insights to the leadership team. Growth & Innovation Continuously test new platforms, audiences, formats, and bidding methods. Stay updated with platform algorithm changes and apply best practices. Candidate Profile Required Qualifications 8+ years of experience in performance marketing. Proven success managing large-scale campaigns. Strong hands-on experience with: Google Ads (Search, Shopping, Display, Performance Max) Meta Ads Manager (Facebook & Instagram prospecting, retargeting, Advantage+) Google Analytics (GA4), UTM tracking, Looker Studio Strong Excel/Sheets skills and comfort with data modeling and attribution. Soft Skills Strategic thinker with a growth mindset. Independent and self-motivated; can own results end-to-end. Strong communication skills and the ability to work across functions. Preferred Qualifications Experience with tools like Triple Whale, Hotjar, SEMrush, SimilarWeb. Exposure to CRO, influencer/affiliate collaboration, or programmatic display is a plus How to Apply Interested candidates can send their updated resume and optionally, a portfolio of past experience or performance reports to: hr@xtecglobal.com Subject Line: Application – Performance Marketing Manager – [Your Full Name]

Job Title: Digital Marketing Specialist (or) Performance Marketing Manager (depending on experience level) Job Description: We’re looking for a results-driven Digital Marketing Specialist to join our team and take ownership of all things digital—from Meta and Google Ads to campaign strategy, performance analytics, and website optimization. This role is perfect for someone who’s hands-on with paid media, understands the digital customer journey, and can turn data into actionable insights. Responsibilities: Plan, execute, and optimize paid ad campaigns across platforms such as Meta (Facebook/Instagram), Google (Search, Display, YouTube), and others (LinkedIn, Pinterest, etc.) Manage budgets, monitor KPIs, and adjust strategies to maximize ROI Develop and implement digital marketing strategies to drive traffic, leads, and conversions Track and analyze performance across all digital campaigns using Google Analytics, Meta Ads Manager, and other relevant tools Perform A/B testing and optimize ad creatives, audiences, and landing pages Coordinate with design and content teams to create compelling ads, landing pages, and email marketing campaigns Stay updated on industry trends, platform updates, and new advertising opportunities Generate regular reports and dashboards to communicate results and insights to the team AI familiarity Qualifications: 2–5 years of experience in digital marketing or performance marketing roles Proven experience with Meta Ads Manager, Google Ads (Search, Display, YouTube), and Google Analytics (GA4) Strong understanding of conversion tracking, pixels, UTM parameters, and remarketing strategies Knowledge of SEO, email marketing, and funnel strategy is a plus Proficient in Excel/Google Sheets for data handling and reporting Creative, analytical, and highly detail-oriented Bonus: Experience with Shopify, WordPress, or other CMS platforms Familiarity with tools like Google Tag Manager, SEMrush, Hotjar, or HubSpot These are the details. Salary at approximately 35-40,000 Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Schedule: Day shift Experience: digital marketing or performance marketing roles: 2 years (Required) Location: Nariman Point, Mumbai, Maharashtra (Required) Work Location: In person