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0.0 - 2.0 years
0 Lacs
New Town, Kolkata, West Bengal
On-site
We are looking to hire a PPC Executive with managerial experience to lead and handle paid ad campaigns end-to-end. This role requires strong leadership, technical PPC expertise, and hands-on experience in conversion rate optimization. Note - In-Person Position – Kolkata Please don’t apply if you can’t come to the office. Key Responsibilities Manage and oversee Google Ads campaigns from start to finish Perform in-depth keyword research to identify high-performing search terms Plan and implement keyword strategies to reduce cost-per-click and increase ROI Create and optimize landing pages for better conversions Run A/B tests on ad creatives and landing pages to improve performance Set up and manage campaigns using Google Ads , and Google Tag Manager Monitor campaigns daily to track performance and make real-time adjustments Generate regular performance reports using Google Analytics and ad platforms Coordinate with content writers, designers, and web developers to create high-converting creatives and landing pages Stay updated with the latest PPC trends, tools, and best practices Experience with CRO (Conversion Rate Optimization) tools like Hotjar, VWO, or Google Optimize is a big plus --- Requirements Proven experience in managing PPC campaigns with measurable results Strong understanding of keyword research, bidding strategies, and ad copywriting Hands-on experience with platforms like Google Ads, Facebook Ads, Google Analytics, and Google Tag Manager Experience creating and optimizing landing pages using tools like Unbounce, Elementor, or Webflow Strong analytical and problem-solving skills Good English writing and communication skills Ability to work in a fast-paced startup environment with high career growth potential Passion for digital advertising and performance marketing Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Education: Bachelor's (Preferred) Experience: SEO: 2 years (Preferred) Work Location: In person Job Type: Full-time Pay: From ₹20,000.00 per month Benefits: Flexible schedule Paid time off Schedule: Day shift Weekend availability Supplemental Pay: Yearly bonus Ability to commute/relocate: New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred) Work Location: In person Application Deadline: 25/04/2025 Expected Start Date: 08/05/2025
Posted 1 month ago
0.0 - 5.0 years
0 Lacs
Jaipur, Rajasthan
On-site
Mindful Souls Jaipur, Rajasthan sayantani@mindfulsouls.com Posted : 1 month ago Vaibhav Global Ltd (VGL) Company Overview: Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada. Shopping Experience: Today's customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost 124 million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGL's portfolio and omni-channel strategy will evolve accordingly. Financials and Workforce: VGL reported a group turnover of approximately Rs. 3,041 Crore (FY 2023-2024) and employs over 3800 people globally. The company’s head office and main manufacturing facility are in Jaipur, India, employing around 3000 people, including contract workers. Acquisitions: Mindful Souls B.V.: In FY23-24, VGL acquired Mindful Souls B.V., a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities. Ideal World: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets. Environmental and Social Responsibility: VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment,’ reflecting its dedication to environmental sustainability. VGL's ‘Your Purchase Feeds...’ initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization. Shop LC Overview: Shop LC, a VGL subsidiary, was established in Austin, TX in 2007 and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website Shop LC. Shop LC ships approximately 25,000 products daily to US customers and employs around 550 people in various operational roles. The US is VGL’s largest market, contributing 68% to consolidated revenue. TJC Overview: TJC, another VGL subsidiary, was established in London, UK in 2006 and broadcasts live to 25 million homes in the UK. The company’s e-commerce presence is supported by the website TJC. TJC ships approximately 12,000 products daily to UK customers and employs around 220 people in London, with extended teams in India. Shop LC Germany Overview: Launched in 2021 from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at Shop LC Germany. Our Purpose: Delivering joy. Our Vision: Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products. Our Mission: To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds... Our Core Values: Teamwork Honesty Commitment Passion Positive Attitude Job Description We are seeking a Shopify Expert with deep experience in custom Shopify development to join our Growth team. This role is essential to supporting strategic growth initiatives, including conversion rate optimization (CRO), subscription product innovation, and site performance improvements. The successful candidate will lead the development of alternative product templates, customized landing pages, and dynamic user flows tailored to traffic sources and referral campaigns. These templates often involve custom logic for free gifts, upsells, and personalized experiences. The role requires close collaboration with marketing, product, and design teams to ensure seamless alignment with business objectives. You will also contribute to A/B testing implementation, day-to-day maintenance, bug fixes, quality assurance, and ongoing performance optimization. A strong focus on mobile-first development, clean code practices, and version control using Git is essential for success in this role. Our subscription infrastructure includes a hybrid setup leveraging both Shopify native subscriptions and Recharge-based subscriptions, often within the same purchasing flows. Required Skills and Qualifications Recognized Shopify expert with a minimum of 5 years of experience in Shopify theme and app development. Strong expertise in Shopify Liquid and building custom, dynamic templates—including alternative product templates based on user source, intent, or campaign logic. Proficient in Shopify APIs (Storefront API, Admin API), GraphQL, and custom app development. Experience developing both Shopify native and Recharge-based subscriptions, including hybrid flows and gift logic. Deep understanding of Shopify Metafields for flexible and scalable content structures. Strong skills in HTML, CSS, and JavaScript, with a mobile-first approach and a focus on responsive, high-performance interfaces. Hands-on experience using Git and working within version-controlled environments. Excellent debugging, QA, and performance optimization skills. Strong interpersonal and communication abilities with experience working in cross-functional teams. Preferred Experience Experience working with BigCommerce and Chargebee platforms. Exposure to A/B testing frameworks and CRO best practices. Familiarity with analytics tools such as Google Analytics 4 (GA4), Hotjar, or similar. Knowledge of WCAG accessibility standards and implementation. Experience with headless Shopify or JAMstack-style architectures. Job Overview Compensation ₹ 2000000 Yearly Level Mid Location Jaipur, Rajasthan Experience 5 years Years Qualification B Tech Work Mode: Onsite Job Type: Fulltime
Posted 2 months ago
1 - 3 years
3 - 8 Lacs
Chennai
Remote
Job Summary: We are seeking a Junior Data Analyst to join our growing company and support our existing data team. In this role, you will work closely with senior analysts to collect, analyze, and visualize data that drives key business decisions. You will use your skills in Python, SQL, and data visualization to transform raw data into actionable insights. This position is crucial for helping the company leverage data effectively, and it offers an excellent opportunity for an early-career professional to grow and develop in a dynamic startup environment. Key Responsibilities: Data Collection & Cleaning: Gather data from various sources, including internal databases and third-party platforms (such as Keen and SendGrid), and perform data cleaning and validation to ensure accuracy and reliability Data Analysis: Use Python and statistical techniques to analyze datasets, identify trends, patterns, and anomalies, and generate insights under the guidance of senior data team members Reporting & Visualization: Develop and maintain reports, dashboards, and visualizations using tools like Tableau or Power BI to effectively communicate data findings to stakeholders across the organization SQL Querying: Write, optimize, and execute SQL queries to extract and manipulate data from relational databases for ongoing analysis and ad-hoc requests Collaboration: Work closely with the data team and cross-functional departments (e.g., marketing, product, engineering) to understand data needs and support various projects with data-driven insights Quality Assurance: Ensure data integrity by conducting thorough quality checks on analyses and reports, and troubleshoot data issues in collaboration with the team Continuous Improvement: Stay up-to-date with analytics best practices and emerging data tools, and proactively suggest improvements to data processes and workflows Requirements: Education: Bachelors degree in Data Science, Statistics, Computer Science, Economics, or a related field (or equivalent practical experience) Experience: Approximately 1-3 years of experience in data analysis or a similar role. Internship experience and relevant academic projects will be considered Technical Skills: Proficiency in Python for data analysis (including libraries such as pandas and NumPy) and scripting. Strong SQL skills for querying and managing data in relational databases Data Visualization: Experience creating reports and interactive dashboards using Tableau, Power BI, or similar tools Analytical Ability: Solid understanding of data analysis techniques and basic statistical concepts. Capable of interpreting data, identifying trends, and drawing actionable conclusions Problem-Solving: Excellent analytical thinking and problem-solving skills with keen attention to detail and accuracy Communication: Strong verbal and written communication skills. Able to explain data insights clearly to non-technical stakeholders Teamwork: Ability to work effectively in a team environment, collaborate with others, and manage multiple tasks or projects simultaneously Adaptability: Eagerness to learn new tools and methodologies. Comfortable working in a fast-paced startup setting and adapting to changing priorities Nice to Have: Experience with Keen (analytics platform) and SendGrid (email delivery platform) Familiarity with cloud data services or platforms (AWS, GCP, Azure) and data storage/processing tools Exposure to big data tools and frameworks (e.g., Hadoop, Spark) or data warehousing solutions Knowledge of additional programming or scripting languages (e.g., R, Java) and related data science tools Experience with advanced Excel functions or Google Sheets for data analysis tasks Basic understanding of machine learning or statistical modeling techniques
Posted 2 months ago
1 - 3 years
4 - 6 Lacs
Bengaluru
Work from Office
We are looking for a hands-on, user-obsessed Product Manager to lead the development, optimization, and expansion of our Shopify-based platform. You will be the driving force behind feature ideation, UX improvements, and technical implementation working closely with cross-functional teams and outsourced developers to build a product that meets the real-world needs of our B2B customers. Role & responsibilities Own and improve the user experience across the website focusing on intuitive navigation, clean layout, and optimized B2B buyer flows. Define, prioritize, and manage the product roadmap aligned with business goals and customer feedback. Lead feature development from ideation to launch — including specs, wireframes, QA, and deployment. Collaborate with external Shopify developers or agencies to implement new features and resolve technical issues. Leverage Shopify’s core and advanced functionalities (custom pricing, sample requests, account-based views) to enhance platform capabilities. Use tools like Google Analytics, Hotjar , and Shopify reports to track performance, user behavior, and adoption of features. Monitor and improve critical site metrics — including engagement, bounce rate, conversion flow, and reordering frequency. Coordinate cross-functionally with logistics, sales, and support teams to turn operational needs into digital tools and features. Keep up with the latest Shopify ecosystem developments and recommend strategic improvements or integrations.
Posted 2 months ago
3 - 4 years
5 - 7 Lacs
Mumbai, Gurgaon
Work from Office
We are looking for Digital Analytics Manager will be responsible for analyzing data to guide strategic decisions,developing data visualization techniques, implementing analytics tools, and maintaining statistical models. Required Candidate profile 3-4 years of provenexperience as a Senior Digital Analytics Analyst or a similar role. Bachelors degreein engineering,Computer Science,or Marketing is preferred. MBA is a plus pointbut not mandatory.
Posted 2 months ago
2 - 6 years
10 - 16 Lacs
Gurgaon
Work from Office
Title: Sr. RPA Developer (Full-stack Development) Location: Gurgaon, India Type: Hybrid (work from office) Job Description Who We Are: Fareportal is a travel technology company powering a next-generation travel concierge service. Utilizing its innovative technology and company owned and operated global contact centers, Fareportal has built strong industry partnerships providing customers access to over 600 airlines, a million lodgings, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal enables consumers to book-online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries. Fareportal is one of the leading sellers of airline tickets in the United States. We are a progressive company that leverages technology and expertise to deliver optimal solutions for our suppliers, customers, and partners. FAREPORTAL HIGHLIGHTS: Fareportal is the number 1 privately held online travel company in flight volume. Fareportal partners with over 600 airlines, 1 million lodgings, and hundreds of car rental companies worldwide. 2019 annual sales exceeded $5 billion. Fareportal sees over 150 million unique visitors annually to our desktop and mobile sites. Fareportal, with its global workforce of over 2,600 employees, is strategically positioned with 9 offices in 6 countries and headquartered in New York City. Role Overview : We are looking for a highly skilled and enthusiastic RPA Engineer. The ideal candidate will have a passion for automation, quality and innovation, with a strong customer-focused mindset. As a RPA Engineer, you will design and develop scalable automation utilities and suites to audit and enhance Customer Experience across our websites, mobile web, mobile apps, call center interactions, and self-service tools. You will create innovative automation solutions to ensure seamless customer journeys, whether interacting with call center agents, utilizing chatbots, or managing bookings through self-service tools for tasks like cancellations, refunds, or modifications. Your role will directly impact our ability to provide efficient, error-free, and user-friendly services across all customer touchpoints. You will work on cutting-edge tools like HotJar or similar, and Google Analytics 4 (GA4) to create innovative automation frameworks that deliver actionable insights. You should have a deep understanding of customer usage patterns, segmentation, funnel analytics and APM (Application Performance Management) tools, contributing to the success of our business objectives. Responsibilities: Architect and implement scalable RPA solutions that mimic human behavior for end-to-end automation of auditing processes. Leverage tools like HotJar and FullStory for customizations, segmentation, and funnel analytics to monitor and improve customer experience. Integrate with Google Search Console, GA4, and APM tools to capture, analyze, and report performance metrics effectively. Collaborate with cross-functional teams, including Product Management, User Interaction, and Customer Support, to understand requirements and deliver automation solutions. Develop reusable automation utilities and suites that enhance quality assurance across web and mobile platforms. Write code for automated testing tools, services, and frameworks (preference for JavaScript). Analyze log files and system interactions to debug and optimize automation frameworks. Work in an Agile/Scrum environment, contributing to sprint planning, task execution, and delivery. Ensure comprehensive documentation of automated solutions and processes. Required Skills & Qualifications : Bachelors Degree in Computer Science or a related field. 2-3 years of experience as an RPA developer or Fullstack Developer or Backend Developer. Ability to write code (Preference for JavaScript/Python) for automated web testing tools, services, and frameworks Familiarity with Elastic Stack (Elasticsearch, Logstash, Kibana) for log file analysis, monitoring, and visualization. Proven ability to translate use cases and technical specifications into automated solutions. Experience with tools like HotJar, FullStory, Google Search Console, GA4, and APM tools. Excellent problem-solving and analytical skills. Strong organizational skills to handle multiple test executions and synthesize results effectively. Experience in log file analysis and debugging. Strong communication skills, capable of collaborating across functions and management levels. Preferred Skills & Qualifications: Knowledge of Agile or Scrum development methodologies. Hands-on experience with segmentation and funnel analytics. Familiarity with Application Performance Management (APM) tools. Ability to work on innovative solutions that are forward-looking, scalable, and deliver measurable value. Capable of aligning automation strategies with business objectives. What We Offer A collaborative and innovative work environment. Opportunities to work with cutting-edge automation tools and technologies. Growth and learning opportunities to develop your skills further. The chance to make a significant impact on the quality of customer experiences across multiple platforms. Join us to shape the future of customer experience with innovative automation solutions! Disclaimer This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Fareportal reserves the right to change the job duties, responsibilities, expectations or requirements posted here at any time at the Companys sole discretion, with or without notice.
Posted 3 months ago
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