Conversion Rate Optimization & Shopify Specialist

About the Role

We’re looking for a data-driven CRO & Shopify Specialist to analyze user journeys, identify conversion barriers, and directly implement improvements on our Shopify stores. This role is perfect for someone who can combine analytical thinking, UX/UI insights, and Shopify development skills to help us get better returns from paid ads and organic traffic.

Key Responsibilities

• Conversion Research & Analysis
• Analyze store analytics (GA4, Shopify analytics, Hotjar, Clarity, etc.) to identify drop-off points and friction.
• Run heuristic audits, competitor benchmarks, and funnel deep dives to spot conversion opportunities.
• Create hypotheses for A/B or multivariate testing.
• Implementation & Optimization
• Make direct changes on Shopify (themes, templates, apps, custom code tweaks).
• Optimize PDPs (product pages), PLPs (collection pages), cart & checkout flows.
• Set up & manage A/B tests using tools like Google Optimize (if still supported), Convert, or Shopify apps.
• Improve mobile responsiveness, speed, and UI/UX elements.
• Landing Pages & Funnels
• Build or update high-converting landing pages for ad campaigns.
• Integrate upsell & cross-sell apps and implement trust signals, urgency, and social proof.
• Data & Reporting
• Track and report on key metrics: CVR, AOV, bounce rate, funnel drop-off.
• Collaborate with media buying & creative teams to ensure ad–landing page alignment.

Required Skills & Experience

• Strong experience with Shopify theme customization (Liquid, HTML/CSS, basic JS).
• Practical knowledge of CRO frameworks (LIFT, PIE, ICE, heuristic analysis).
• Experience with heatmaps, session recordings, and analytics tools.
• Understanding of e-commerce UX best practices and buyer psychology.
• Hands-on experience creating or optimizing landing pages & product pages.
• Familiarity with A/B testing tools and data-driven decision making.
• Bonus: experience with Shopify apps like ReConvert, Zipify, PageFly, GemPages.

Ideal Background

• 2–4 years in e-commerce optimization, preferably with Shopify brands.
• Has worked closely with paid media teams or understands ad traffic behavior.
• Portfolio or examples of measurable improvements (conversion lifts, revenue impact).

Soft Skills

• Analytical & detail-oriented — loves digging into data and customer journeys.
• Fast implementer — can turn insights into live changes quickly.
• Proactive & experiment-driven — doesn’t wait for tasks, suggests new tests.
• Clear communicator who can explain findings to non-technical stakeholders.

Reporting To

• Performance Marketing Lead