MeroxIO IT Solutions Private Limited

About Us:Meroxio IT Solutions Pvt. Ltd. is a fast-growing Shopify expert agency specializing in Shopify store development, design, SEO, ads, and custom app development. We work with leading brands to build high-performing eCommerce experiences. We’re looking for a skilled Digital Marketing Specialist to manage and optimize Meta Ads, Google Ads, and SEO strategies to drive traffic, leads, and sales. Key Responsibilities: Meta Ads (Facebook & Instagram): Plan, execute, and optimize paid campaigns on Meta platforms. Create ad creatives & copy (with design/content team support). Set up proper pixel tracking, custom conversions, and audience targeting. Monitor and optimize campaigns for ROAS, CPA, and CTR improvements. Google Ads (Search, Display, Shopping, YouTube): Set up and manage campaigns across Google Ads platforms. Conduct keyword research, competitor analysis, and audience targeting. Optimize campaigns for conversions and cost efficiency. Track performance and prepare regular reports with insights. SEO (On-page, Off-page & Technical): Perform keyword research, competitor analysis, and content gap analysis. Optimize website structure, meta tags, and on-page elements. Build high-quality backlinks and manage outreach strategies. Monitor search rankings, website health, and organic traffic growth using tools like Google Search Console, SEMrush, Ahrefs, etc. Requirements: Proven experience in managing Meta Ads & Google Ads with strong performance metrics. Solid understanding of SEO best practices, Google algorithms, and ranking factors. Hands-on experience with Google Analytics, Tag Manager, Search Console, and Ads Manager. Strong analytical skills and ability to make data-driven decisions. Basic knowledge of landing page optimization and CRO is a plus. Ability to manage multiple campaigns simultaneously and meet deadlines. Preferred Skills: Experience in eCommerce / D2C campaigns. Shopify or WordPress platform knowledge. Certification in Google Ads or Meta Blueprint. Familiarity with tools like SEMrush, Ahrefs, Ubersuggest, Hotjar, etc. What We Offer: Competitive salary based on experience Opportunity to work with reputed brands & global clients Performance bonuses & growth opportunities Creative and collaborative work culture