1 - 3 years

0 Lacs

Posted:3 days ago| Platform: Foundit logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

Media Buyer

Media Buyer (Meta/Google/YouTube) / Performance Marketer

FunnelsTraffic Performance Marketing Agency for Coaches & Ed-Tech

About the Role

You'll own paid acquisition for webinar/workshop funnels and lead-gen campaigns. Your north star is quality: high-intent leads that attend, engage, and buy not just low CPL. You'll plan, launch, optimize, and scale campaigns while partnering with our copy/design, funnel, and data teams. You're hands-on, numbers-obsessed, and comfortable with fast creative testing.

What You'll Do

Full-funnel media strategy: Translate client goals into campaign structures across Meta, Google (Search/YouTube), and optionally LinkedIn.

Quality-lead optimization: Improve show-up rate, lead-to-MQL %, sales-qualified rate, and ROAS; not just CPL.

Daily optimization: Budget pacing, bid strategies, audience refinement, placement audits, device/time/daypart testing, frequency & fatigue control.

Creative testing engine: Set up hypotheses, run A/B/C tests on hooks, angles, formats; maintain a creative backlog with clear kill/scale rules.

Data hygiene & mapping: Ensure L1/L2 source mapping, UTM taxonomy, campaign/ad/ad-set lineage; align Sheets dashboards with CRM.

Policy & account health: Proactively prevent/resolve disapprovals; edit claims, adjust landing messaging, and coordinate with platform support.

Reporting & insights: Weekly narratives + dashboards: what we tested, what we learned, what we're doing next.

Cross-team collaboration: Brief copy/design, review landing pages, and push CRO changes (forms, proof, friction, page speed).

Must-Have Skills & Experience

13 years in performance marketing with hands-on budgets (?550L+/mo).

Proven wins on webinar/workshop funnels or lead-gen where revenue attribution matters.

Deep platform fluency: Meta Ads (CBO/ABO, Advantage+, CAPI), Google Ads (Search, PMax, YouTube), retargeting ecosystems.

Strong analytics: reading cohorts, device breakdowns, placement performance, MMM-lite thinking, incrementality instincts.

Excel/Google Sheets comfort (lookups, pivots), clear written communication, client-friendly updates.

Nice-to-Haves

Experience in coaching/ed-tech niches.

Landing page/CRO chops, heatmap tooling, and simple copy tweaks.

Familiarity with lead scoring, LTV models, and first-party data playbooks.

KPIs You'll Own

Lead Quality: Show-up rate (webinar/workshop), MQL%, SQL%, Cost per Qualified Lead.

Revenue Efficiency: MER/ROAS, CAC vs AOV/LTV.

Execution Velocity: Creative tests/week, time-to-first-learning, % budget on winners.

Hygiene: UTM & event accuracy, rejection rate, account health.

Tools You'll Use

Meta Ads Manager, Google Ads/YouTube, GA4, GTM, Looker Studio/Sheets dashboards, WATI/Email, Hotjar/Clarity (optional), ClickUp/Notion.

Culture & Benefits

Impact-first, data-driven, fast experiments, honest reporting.

Access to real ad accounts across multiple coach brands.

Learning budget, playbooks, and growth path to Senior Media Buyer / Performance Lead.

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You

lucknow, uttar pradesh, india

bangalore, karnataka

new delhi, delhi, india

gurugram, haryana, india

gurugram, haryana, india