Performance Marketing Manager

6 years

6 - 12 Lacs

Posted:8 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Position:

Performance Marketing Manager

Location:

Pitampura, Delhi

Industry:

D2C / FMCG / Consumer Brands

Role Overview

We are seeking a

Performance Marketing Manager

to lead digital growth and drive revenue on our

D2C website. This role involves managing

1 Cr+ monthly ad budgets

, optimizing acquisition

funnels, and delivering high ROI through Meta and Google campaigns. The ideal candidate has

hands-on experience in

D2C/FMCG performance marketing

with a proven record of scaling paid

media, reducing CAC, and improving ROAS.

Key Responsibilities

Own and drive

D2C website revenue growth, acquisition, and conversion

.

Plan, execute, and optimize

Meta Ads (Facebook/Instagram)

and

Google Ads

campaigns

with

1 Cr+ monthly budget ownership

.

Improve website funnel performance

CTR, CVR, bounce rate, time on site

.

Run structured

A/B experiments

to reduce CAC and increase ROAS.

Oversee website merchandising, banners, offers, and product positioning.

Analyze user behavior and funnel drop-offs using

GA4, Hotjar, and CRO tools

.

Requirements

4-

6 years

of D2C/e-commerce

performance marketing

experience (FMCG/consumer

Brands Preferred).

Proven track record of handling

large-scale Meta + Google Ads budgets

.

Strong ability to improve

CAC, ROAS, and conversion rates

at scale.

Proficiency in

analytics & CRO tools

(GA4, Hotjar, etc.).

Excellent analytical and problem-solving skills; thrives in a growth-driven environment.

Skills: meta ads,conversion rates,roas,cro tools,ctr,meta,hotjar,d2c/e-commerce performance marketing,cvr,performance marketing,ga4,cro,cac

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