Performance Marketing Manager

Performance Marketer

Job Type: Full-time
Location: Vashi, Navi Mumbai, Maharashtra

Job Description

We are seeking a data-driven Performance Marketer to join our team in Vashi, Navi Mumbai. The ideal candidate will be passionate about driving measurable results, optimizing ROI, and scaling profitable marketing campaigns across multiple digital channels.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other platforms
• Manage end-to-end paid advertising campaigns with focus on conversions, lead generation, and customer acquisition
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies to improve campaign performance
• Analyze campaign data and metrics to identify opportunities for optimization and scaling
• Monitor and manage marketing budgets to ensure maximum ROI and cost-efficiency
• Track KPIs including CPA, CPL, ROAS, CTR, conversion rates, and other performance metrics
• Implement conversion tracking, pixels, and analytics tools across all campaigns
• Develop audience targeting strategies and create custom audiences for retargeting
• Collaborate with creative teams to develop high-performing ad creatives and landing pages
• Stay updated with platform algorithm changes, new features, and industry best practices
• Generate detailed performance reports with actionable insights and recommendations
• Optimize conversion funnels and user journeys to maximize ROI

Qualifications

Required:

• 3-5 years of hands-on experience in performance marketing or paid advertising
• Proven track record of managing and scaling profitable paid campaigns
• Expert-level knowledge of Google Ads (Search, Display, Shopping, YouTube) and Facebook Ads Manager
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and Excel
• Deep understanding of conversion tracking, attribution models, and analytics
• Experience with campaign optimization, A/B testing, and conversion rate optimization
• Ability to analyze data and make data-driven decisions quickly
• Strong knowledge of marketing funnels and customer acquisition strategies
• Excellent communication skills in English and Hindi
• Bachelor's degree in Marketing, Business, or related field

Preferred:

• Google Ads and Google Analytics certifications
• Experience with other advertising platforms (LinkedIn Ads, Twitter Ads, Amazon Ads)
• Knowledge of marketing automation and CRM tools
• Experience with e-commerce or lead generation campaigns
• Familiarity with attribution tools and marketing analytics platforms
• Basic understanding of landing page optimization and UX principles

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹420,000.00 per year

Work Location: In person