Job Overview We’re looking for a Social Media Lead who will own Jetpac’s social presence end-to-end, managing strategy, execution and growth across all key channels (Instagram, Facebook and emerging platforms). This role is equal parts content creator, community builder and brand guardian. You’ll be responsible not only for day-to-day social publishing and campaigns, but also for designing a future-forward social media strategy, which would involve working with stakeholders who can amplify Jetpac’s brand across markets. Key Responsibilities Social Media Management ● Develop and own a long-term social media roadmap, aligning with Jetpac’s global growth plans. ● Plan, publish and manage daily content while driving engagement and community growth. ● Experiment with social commerce, live streams, and new interactive formats. ● Monitor performance (reach, engagement, sentiment) and optimize in real time. Content & Campaigns ● Collaborate with design/creative teams to produce social-first content (reels, posts, stories). ● Spot cultural and travel trends early and adapt them into Jetpac’s voice. ● Launch and manage campaigns across platforms, audiences, and geos. ● Identify and scale new growth opportunities. ● Partner with the performance marketing team to integrate organic + paid strategies for maximum reach. Data & Insights ● Define and track KPIs across the funnel, with regular reports and actionable insights. ● Present learnings, experiments and recommendations to leadership. ● Translate data into clear insights and growth strategies. Requirements ● 4–5 years of hands-on experience managing social media for a tech startup or high growth DTC brand or agency. ● Strong track record of running multi-channel campaigns (Instagram, Facebook) Excellent copywriting and storytelling skills with a flair for trends and culture. ● Proficiency with analytics and social tools (GA4, Looker, Sprout/Hootsuite, or similar). ● Strong organizational and stakeholder management skills. ● Comfortable working in a fast-paced, high-growth startup environment. Desired Skills ● Platform Expertise – Deep knowledge of Instagram, Facebook and emerging platforms as and when expanded to. ● Content & Trend Savvy – Strong storytelling, copywriting, and ability to spot/adapt cultural and travel trends. ● Data-Driven Mindset – Comfortable with KPIs, analytics tools, and turning insights into action. ● Collaboration & Agility – Strong cross-functional skills and ability to thrive in a fast- paced startup. What We Offer: 1. Competitive salary and excellent performance-based incentives. 2. Comprehensive benefits package, including health, dental, and vision coverage. 3. Flexible work arrangements with remote or hybrid options. 4. Opportunity to work with a dynamic and innovative global team. 5. Career growth and professional development opportunities
Jetpac, from Circles, is the coolest tech startup you will find, dedicated to making Travel super convenient and 100% hassle free. We're a bunch of rebels, renegades, and sometimes misfits, working together to change the Travel Universe. We grew 10x last year, with customers in >150 countries and availability in 10 different languages and currencies. At Jetpac, we take ownership and we lead! We are ambitious and resourceful Jetpac cadets, who would stop at nothing to get to the desired end outcome! If you think you've got the guts, the smarts, and the hustle to join us, then keep reading! Job Overview We are hiring a Performance Marketing Manager to own and scale our paid marketing efforts across platforms. You’ll drive full-funnel user acquisition campaigns, optimize for growth metrics like CAC and ROAS, and collaborate with cross-functional teams to push the boundaries of digital growth. This is a hands-on, high-ownership role where creative thinking meets performance rigor. You'll work on global campaigns, across multiple geographies, and with a strong testing mindset. Key Responsibilities Strategy & Channel Management Plan, execute, and scale performance marketing campaigns across Meta, Google, YouTube, and programmatic channels Define channel-wise growth targets, budget allocation, and bidding strategies Own CAC, ROAS, NCPA, and repeat purchase goals end-to-end Identify new channel opportunities and test them for scalability Campaign Execution & Optimization Launch and manage multi-country, multi-language campaigns Conduct rigorous A/B testing across ad formats, creatives, targeting, and landing pages Optimize ad performance in real-time and run weekly deep-dives on performance breakdowns Work closely with designers and motion editors to develop high-performing creatives Funnel Analysis & Reporting Set up tracking frameworks using GA4, MMPs (e.g., AppsFlyer) and campaign dashboards Analyze full-funnel user behavior to improve drop-offs and boost conversion Prepare regular performance reports for internal stakeholders with clear insights and actions Collaborate with BI teams to build dashboards and run cohort-level analyses Cross-Functional Collaboration Partner with product, lifecycle, brand, and SEO teams to align acquisition with retention and brand goals Work with CRM and product teams to connect acquisition to downstream monetization Share learnings with global market teams and adapt messaging/targeting for local nuances Requirements 4–6 years of experience in digital/performance marketing with direct ownership of budgets and channel strategy Proven success managing large-scale campaigns across Meta Ads, Google Ads and more Strong command of performance metrics like CAC, ROAS, CTR, CVR, retention, and LTV Experience working with analytics platforms, attribution tools, and ad tech stacks Hands-on experience running experiments, scaling campaigns, and managing creative pipelines Bachelor's degree in Marketing, Business, or related field Preferred Experience Prior experience in travel, telco, fintech, or consumer tech Experience managing global campaigns with region-specific targeting and localization Familiarity with MMPs like AppsFlyer, Branch, or Adjust Understanding of landing page optimization and CR Desired Skills Highly analytical with strong problem-solving skills Creative thinker with an eye for high-performing ad formats and messaging Strong project management and collaboration abilities Bias for action, experimentation, and continuous learning Passion for growth, travel, and data-driven marketing What We Offer: Competitive salary and excellent performance-based incentives. Comprehensive benefits package, including health, dental, and vision coverage. Flexible work arrangements with remote or hybrid options. Opportunity to work with a dynamic and innovative global team. Career growth and professional development opportunities