Performance Marketing Manager

About The Role

• Campaign Execution
• Manage and optimize marketing campaigns across Meta Ads, Google Ads, YouTube, and programmatic platforms.
• Execute structured A/B testing for creatives, audiences, and placements.
• Develop and implement full-funnel acquisition strategies.
• Performance Optimization
• Track and improve CAC, ROAS, CTR, CVR, and overall funnel performance.
• Make real-time data-driven decisions to scale campaigns profitably.
• Collaborate with the creative team to develop high-performing ad assets.
• Full-Funnel Ownership
• Build top-of-funnel, mid-funnel, and retargeting strategies.
• Improve landing page performance and conversion rates.
• Monitor customer journey to reduce drop-offs.
• Data & Reporting
• Generate weekly and monthly performance reports with insights.
• Use tools like GA4, Shopify Analytics, and attribution platforms.
• Analyze user behavior and run cohort analysis with BI teams.
• Cross-Functional Collaboration
• Work with design, product, CRM, brand, and SEO teams.
• Ensure marketing efforts align with sales, retention, and brand goals.
• Test new channels: influencers, affiliates, and marketplaces.
  

Requirements

• 5+ years of experience in Performance Marketing, preferably in D2C brands.
• Proven ability to manage campaigns with strong ROI efficiency.
• Expertise in Meta Ads Manager & Google Ads.
• Strong analytical skills & hands-on campaign execution experience.
• Familiarity with GA4, attribution tools, landing page optimization & funnel metrics.
• Bachelor’s degree in Marketing, Business, or a related field.
  

How To Apply

• Send your resume to hr@thimblerr.com with the subject line: “Application : Performance Marketing Manager ”