Head of Retail

About Us:

Founded in the year 2017, Amama specializes in making handcrafted jewellery and is curating the best jewellery from every part of the world, trying to invoke every feeling that comes when you see or hear about jewellery.

We at Amama believe, everyone is very close to the jewellery they own, and even more to the ones that are inherited. Selling jewellery that tells a story and becomes a good pass on is one of Amama's goals.

Over the span of 4 years, Amama has already been featured in some of the best publications like

Cosmopolitan, Elle, Harper's etc. Celebrities like Yami Gautam, Kangana Ranaut, Masaba Gupta, Rhea Kapoor, Neena Gupta, and Nora Fatehi have also been spotted wearing Amama.

Amama is also a regular with A-lister influencers/bloggers like Komal Pandey, That Boho girl, Masoom Minawala, Kusha Kapila, Dolly Singh etc.

Job Description:

1. Sales & Revenue Growth

· Drive overall sales performance of all retail stores to achieve monthly, quarterly, and annual revenue targets.

· Optimize store productivity metrics – sales per sq. ft., average transaction value, units per transaction, and footfall conversion.

· Monitor and ensure achievement of like-to-like growth across stores.

· Identify opportunities for upselling, cross-selling, and product mix optimization.

2. Retail Operations Management

· Ensure smooth functioning of day-to-day store operations across all locations.

·  Standardize and enforce SOPs for store operations, cash handling, stock management, and visual merchandising.

· Implement inventory planning and stock allocation strategies to avoid stock-outs or overstocking.

· Monitor shrinkage and pilferage levels and ensure corrective measures are in place.

3. Customer Experience & Brand Excellence

· Ensure best customer experience through training and service quality.

· Maintain visual merchandising standards aligned with brand identity.

· Drive customer engagement programs, loyalty initiatives, and feedback mechanisms.

· Handle escalated customer issues and ensure quick resolutions to protect brand reputation.

4. People Management & Leadership

· Build, lead, and mentor a high-performing retail team including regional managers, store managers, and floor staff.

· Define KPIs for the retail team and track performance through regular reviews.

· Drive training programs for sales techniques, product knowledge, and customer service.

· Foster a performance-driven culture through recognition, rewards, and employee engagement.

5. Retail Expansion & Business Development

· Identify new retail locations based on market research and business potential.

· Lead end-to-end store launch process – site selection, negotiations, setup, and opening.

· Partner with mall management and landlords for store placements and promotions.

· Drive retail channel profitability by balancing expansion with efficiency.

6. Financial & Budgetary Control

· Manage P&L for retail business, ensuring profitability and cost optimization.

· Prepare and monitor annual retail budgets, including sales, expenses, and manpower costs.

· Work with finance to track ROI on retail investments.

· Negotiate and manage vendor contracts and service providers.

7. Marketing & Promotions

· Collaborate with marketing to design and execute retail-specific campaigns, seasonal promotions, and activations.

· Monitor impact of campaigns on footfalls and conversions.

· Ensure local marketing initiatives are aligned with brand strategy.

8. Reporting & Insights

· Provide weekly/monthly MIS reports on retail performance, KPIs, and business insights to leadership.

· Track competitor activities, market trends, and consumer preferences to refine strategy.

· Suggest strategic interventions to increase competitiveness and profitability.