Head of Retail

Job Objective

To spearhead the offline retail expansion of Aldeno from scratch, by creating a scalable and profitable store network across key geographies in India. The role demands building and leading a high-performance team, establishing operational excellence, and achieving growth targets aligned with Aldeno’s strategic goal of scaling to ₹1000 Cr by next decade.

1. Strategy & Expansion Planning

·        Develop Aldeno’s offline retail roadmap (flagship stores, exclusive brand outlets, shop-in-shops, and franchise opportunities).

·        Conduct market research to identify high-potential cities, locations, and retail formats.

·        Define KPIs and growth milestones for offline channels aligned with overall business targets.

2. Team Building & Leadership

·        Hire, train, and lead a multidisciplinary retail team (operations, sales, VM, supply chain, HR for retail).

·        Foster a culture of accountability, performance, and brand-first thinking.

·        Create succession pipelines and internal training modules for store managers and frontline staff.

3. Retail Operations & Customer Experience

·        Establish SOPs for store operations, VM, and service standards to ensure premium/luxury positioning.

·        Implement Omnichannel integration between online and offline platforms.

·        Drive customer-centric initiatives to deliver differentiated in-store experiences.

4. 

Financial & Growth Accountability

·        Deliver revenue, profitability, and EBITDA targets for the offline channel.

·        Optimize CAPEX/OPEX for store rollouts with clear ROI models.

·        Manage store P&L and ensure healthy inventory turns.

5. Brand & Community Building

·        Align retail expansion with Aldeno’s brand ethos (bridge-to-luxury positioning).

·        Build retail activations, partnerships, and community engagement programs in offline spaces.

·        Ensure brand consistency across touchpoints.

6. Cross-Functional Collaboration

·        Work closely with design, merchandising, supply chain, and marketing to align offline strategy with brand growth.

·        Coordinate with digital/e-commerce team for integrated campaigns and promotions.

SKILLS, EXPERIENCE & QUALIFICATIONS-

·        Launch and stabilize the first few Aldeno offline stores/SIS in strategic metro locations.

·        Build a retail team of 20–30 people across store ops, sales, and VM.

·        Achieve offline sales contribution of 20–25% of total brand revenue by Year 2.

·        Establish SOPs for retail excellence and roll out scalable expansion model.

·        Ensure offline channel achieves EBITDA breakeven within 18–24 months.

Location