Head of Marketing

Role - Head of Marketing

Location:

Job Type:

Reports to:

About SiteRecon:

SiteRecon helps landscaping and snow contractors win more work by turning aerial imagery into precise property measurements—fast. We cut estimation time from days to hours and help operators bid with confidence. We’ve mapped over 1 million properties in the US, and we’re just getting started.

Website - https://order.siterecon.ai/

About the Founders and the Team:

Founded by former IIT Delhi alumni with extensive experience in satellite imaging, eCommerce, and edtech. Our team is passionate about driving change in the industry.

Meet our team

You will own outcomes

• Build and own the marketing-sourced pipeline to support our ARR plan.

• Deliver steady weekly

  qualified demos

  ; maintain 3–4× pipeline coverage.
• Drive CAC payback to target and make attribution trustworthy.

What you’ll do

• Strategy:

  Define ICPs, positioning, and the annual demand plan.

• Demand Gen:

  Plan/buy/optimize Paid Social/Search; stand up partnerships, webinars, and trade-show follow-ups; scale email + outbound assist.

• Product Marketing:

  Messaging, launches, sales enablement (decks, one-pagers, battlecards).

• Content & Community:

  Build a repeatable content engine (case studies, calculators, “Site Walks”-style video), and nurture a landscaper ops community.

• Ops & Analytics:

  Own HubSpot/Salesforce marketing ops, lead scoring, lifecycle rules, and revenue dashboards.

• Team:

  Build a lean in-house team and manage specialized freelancers/agencies.

• Website:

  Convert—own landing pages, A/B tests, and site performance.

Must-haves

• 8–12+ years in B2B SaaS marketing with

  direct pipeline ownership

  at sub-$20M ARR.
• Proven SMB demand gen in the U.S.; has turned around or scaled at least one core channel.
• Strong product marketing chops: crisp messaging, sales enablement, objection handling.
• Fluent with

  HubSpot

  , paid channels, SEO/content, and attribution.
• Numbers driven: builds funnel models, forecasts pipeline, and defends budget with data.
• Operator mindset: can personally ship ads, emails, and landing pages when needed.
• Able to use AI tools to maximise outcomes and scale reach.

Nice-to-haves

• Construction tech / GIS / field-service audience experience.
• Landscaping or snow industry exposure; trade-show and partnerships background.
• Comfortable on camera / creator energy for founder-led content.

What success looks like (at first checkpoint 6 months)

• Marketing-sourced pipeline consistently meets plan; demo volume up 2x.
• 2–3 reliable channels producing within CAC targets.
• Sales says: “Leads are qualified and enabled.” Attribution is trusted.
• Close rates ticking upwards

Hiring Process

• Starts with screening call by HR to learn why you are interested in the role and evaluate fit
• Followed by intro call with the CEO to evaluate temperament.
• Followed by calls with current marketing team lead and CPO to evaluate skills.
• Followed by creation of 90 month marketing plan and another round with CEO to discuss the plan.
• Final round to answer any open ended questions